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Personalisation
Vimal Patel - Founder
Alex McGibbon - Strategy / UX Director
What is personalisation?
Types of website
personalisation
Location based
Content tags
User generated views
Preference based
User type
Review of websites for
personalisation
What can I do right now?
Where does personalisation
start?
before they arrive!
Google Adwords
Facebook Audience Targeting
Twitter Targeted Ads
Where do they land?
Personalised Campaign
Landing Pages
Be more personal
hello@wearefarm.com
How to develop a successful consumer personalisation strategy | Digital conference | 27 October 2016
How to develop a successful consumer personalisation strategy | Digital conference | 27 October 2016
How to develop a successful consumer personalisation strategy | Digital conference | 27 October 2016
How to develop a successful consumer personalisation strategy | Digital conference | 27 October 2016
How to develop a successful consumer personalisation strategy | Digital conference | 27 October 2016
How to develop a successful consumer personalisation strategy | Digital conference | 27 October 2016
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How to develop a successful consumer personalisation strategy | Digital conference | 27 October 2016

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Vimal Patel, commercial director, FARM Digital

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

How to develop a successful consumer personalisation strategy | Digital conference | 27 October 2016

  1. 1. Personalisation Vimal Patel - Founder Alex McGibbon - Strategy / UX Director
  2. 2. What is personalisation?
  3. 3. Types of website personalisation
  4. 4. Location based
  5. 5. Content tags
  6. 6. User generated views
  7. 7. Preference based
  8. 8. User type
  9. 9. Review of websites for personalisation
  10. 10. What can I do right now?
  11. 11. Where does personalisation start?
  12. 12. before they arrive!
  13. 13. Google Adwords
  14. 14. Facebook Audience Targeting
  15. 15. Twitter Targeted Ads
  16. 16. Where do they land?
  17. 17. Personalised Campaign Landing Pages
  18. 18. Be more personal
  19. 19. hello@wearefarm.com
  • AmarsinhBhagat

    Jan. 19, 2017

Vimal Patel, commercial director, FARM Digital Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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