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How to develop a successful consumer personalisation strategy | Digital conference | 27 October 2016

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CharityComms
CharityComms

Vimal Patel, commercial director, FARM Digital Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Personalisation Vimal Patel - Founder Alex McGibbon - Strategy / UX Director
What is personalisation?
Types of website personalisation
Location based
Content tags
User generated views
Preference based
User type
Review of websites for personalisation
What can I do right now?
Where does personalisation start?
before they arrive!
Google Adwords
Facebook Audience Targeting
Twitter Targeted Ads
Where do they land?
Personalised Campaign Landing Pages
Be more personal
hello@wearefarm.com
How to develop a successful consumer personalisation strategy | Digital conference | 27 October 2016
How to develop a successful consumer personalisation strategy | Digital conference | 27 October 2016

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How to develop a successful consumer personalisation strategy | Digital conference | 27 October 2016