Cosla ppt.

1. www.linkedin.com/in/charisse-alvarez-785507143/
Understanding Marketing Management
Developing Marketing Strategies
and Plans
Charisse T. Alvarez, MD
Ateneo Graduate School of Business
V88 Marketing Management

2. www.linkedin.com/in/charisse-alvarez-785507143/
Outline:
Developing Marketing Strategies and Plans
1. Know your value and goals
2. Identify your current market position
3. Establish effective strategies and plans
Local Application:
Señor Sto. Niño Hospital, Inc.

3. www.linkedin.com/in/charisse-alvarez-785507143/
Outline:
Developing Marketing Strategies and Plans
1. Know your value and goals
2. Identify your current market position
3. Establish effective strategies and plans
Local Application:
Señor Sto. Niño Hospital, Inc.

4. www.linkedin.com/in/charisse-alvarez-785507143/
Know your value and goals
What is our aim?
Choosing the value Providing the value Communicating the
value

5. www.linkedin.com/in/charisse-alvarez-785507143/
Know your value and goals
What is our aim?
Know the goals and
priorities
Short- and Long-term
view
To set a direction
towards…

6. www.linkedin.com/in/charisse-alvarez-785507143/
Know your value and goals
What is our aim?
Example:
BEATING CORONAVIRUS
New Zealand’s Goal:

7. www.linkedin.com/in/charisse-alvarez-785507143/
Outline:
Developing Marketing Strategies and Plans
1. Know your value and goals
2. Identify your current market position
3. Establish effective strategies and plans
Local Application:
Señor Sto. Niño Hospital, Inc.

8. www.linkedin.com/in/charisse-alvarez-785507143/
Identify your current market position
Where are we now?
Identify your market
position, competencies
and competitors
Assess growth, resources
and opportunities
Is there a need to
redefine, reshape or
reposition your business?

9. www.linkedin.com/in/charisse-alvarez-785507143/
Identify your current market position
Where are we now?
Know the numbers, resources, and position…
Example:
2022 Presidential Election

10. www.linkedin.com/in/charisse-alvarez-785507143/
Outline:
Developing Marketing Strategies and Plans
1. Know your value and goals
2. Identify your current market position
3. Establish effective strategies and plans
Local Application:
Señor Sto. Niño Hospital, Inc.

11. www.linkedin.com/in/charisse-alvarez-785507143/
Establish effective strategies and plans
How to be better?
• COST LEADERSHIP
• DIFFERENTIATION
• FOCUS STRATEGY
EFFECTIVE STRATEGIC FORMULATION

12. www.linkedin.com/in/charisse-alvarez-785507143/
Establish effective strategies and plans
How to be better?
• COST LEADERSHIP
• DIFFERENTIATION
• FOCUS STRATEGY
ALIGNED WITH MISSION AND VISION

13. www.linkedin.com/in/charisse-alvarez-785507143/
Establish effective strategies and plans
How to be better:
Example:
“Nakakasiguro ang gamot ay laging bago”

14. www.linkedin.com/in/charisse-alvarez-785507143/
Outline:
Developing Marketing Strategies and Plans
1. Know your value and goals
2. Identify your current market position
3. Establish effective strategies and plans
Local Application:
Señor Sto. Niño Hospital, Inc.

15. www.linkedin.com/in/charisse-alvarez-785507143/
Local Application:
Señor Sto. Niño Hospital, Inc.
What is our aim?
People Promise: “Providing quality patient care
regardless of one’s economic status, religion and political
belief”
• To be one of the leading level 2 hospital in
Tarlac province

16. www.linkedin.com/in/charisse-alvarez-785507143/
Local Application:
Señor Sto. Niño Hospital, Inc.
Where are we now?
• SWOT Analysis
• Currently positioned as the only Level 2
hospital in Western, Tarlac

17. www.linkedin.com/in/charisse-alvarez-785507143/
Local Application:
Señor Sto. Niño Hospital, Inc.
How to be better?
• Highlight its unique features like Center for
Diabetic Care
• Differentiation Strategy

18. www.linkedin.com/in/charisse-alvarez-785507143/
Summary:
Developing Marketing Strategies and Plans
1. Know your value and goals
2. Identify your current market position
3. Establish effective strategies and plans
Local Application:
Señor Sto. Niño Hospital, Inc.

19. www.linkedin.com/in/charisse-alvarez-785507143/
Understanding Marketing Management
Developing Marketing Strategies
and Plans
Charisse T. Alvarez, MD
Ateneo Graduate School of Business
V88 Marketing Management