The document outlines a one-day business development planning workshop for WorldBay executives. It will cover topics such as developing a vision and objectives, understanding customers and competitors, defining value propositions, and creating a marketing strategy. Participants will learn how to assess their company's strengths and opportunities, position their products effectively, and develop concrete plans to achieve business goals. The workshop facilitators will provide training materials and a post-training report for a fee of 500,000 Naira.

1. B U S I N E S S D E V E L O P M E N T P L A N :
A W O R K S H O P F O R W O R L D B A Y E X E C U T I V E S

2. The most successful business leaders know how to constantly re-win
their customers' business by delivering real value.
A business development strategy helps to achieve just that. It facilitates:
 Knowing your customers and your competitors
 Quantifying your product's value and how to communicate it
 Defining realistic business objectives and strategies to achieve them
W I S E
P L A N N E RB U S I N E S S D E V E L O P M E N T P L A N :

3. 16Elements of a Business Development Plan
W I S E
P L A N N E R
VISION
CURRENT SITUATION
COMPETITIVE ANALYSIS
TARGET SEGMENTS
PRICING
POSITIONING
UNIQUE VALUE PROPOSITIONS
BUSINESS OBJECTIVES
MARKETING COLLATERAL
OFFER
DISTRIBUTION PLAN
SALES ENABLEMENT
PARTNERSHIP
CONVERSION STRATEGY
PROMOTION STRATEGY
TIMELINE
B U S I N E S S D E V E L O P M E N T P L A N :

4. W I S E
P L A N N E R
An analysis of the company's resources and capabilities
in the context of the competitive environment help develop
a competitive advantage.
C U R R E N T S I T U A T I O N
V I S I O N
A vision statement says what the organization wishes to
be like in some years' time.
What are WORLDBAY business’ Strengths? Weaknesses? Opportunities? Threats?
Where will WORLDBAY be in 5 years, 10 years, 20 years from now?
B U S I N E S S D E V E L O P M E N T P L A N :

5. W I S E
P L A N N E R
Strategic technique used to evaluate outside competitors. The analysis seeks to
identify weaknesses and strengths that a company's competitors may have,
and then use that information to improve efforts within the company.
C O M P E T I T I V E A N A L Y S I S
T A R G E T S E G M E N T S
An identifiable group of individuals sharing one or more needs. Market segments
generally respond in a predictable manner to a marketing or promotion offer.
Who are WORLDBAY competitors? Which of them is dominating the market and
how? How do WORLDBAY respond?
How do we describe WORLDBAY's market segment? How large? How best is WORLDBAY'S products
solving the segment's challenges?
B U S I N E S S D E V E L O P M E N T P L A N :

6. W I S E
P L A N N E R
It is a description of the qualities that are unique to a particular product or
service and that differentiate it in a way which will make customers purchase it
rather than its rivals.
U N I Q U E V A L U E P R O P O S I T I O N S
P O S I T I O N I N G
Creating "position" in a prospective customer's mind - one that reflects a company's
own strengths and weaknesses as well as those of its competitors.
What unique value is WORLDBAY offering to its target segment and how does
WORLDBAY communicate it?
How does WORLDBAY's value proposition compare to closet viable alternatives that her
customers have?
B U S I N E S S D E V E L O P M E N T P L A N :

7. W I S E
P L A N N E R
Pricing should be driven primarily by the value of the product to the customer.
P R I C I N G
B U S I N E S S O B J E C T I V E S
Consequent upon understanding the current situation and establishing a vision and set what
types of problems WORLDBAY will be solving for her current market segment, it is time to
set concrete business objectives.
How important is WORLDBAY’s products to the customer? What are the
affordability levels to the different segments?
Revenue targets? Profitability targets? Market share increase?
B U S I N E S S D E V E L O P M E N T P L A N :

8. W I S E
P L A N N E R
What types of collateral do you need to create/update to communicate the
unique value proposition of your product to target segments?
M A R K E T I N G C O L L A T E R A L
S A L E S E N A B L E M E N T
A systematic approach to increasing sales productivity, by supporting representatives with
the content, training and analytics they need to have more successful sales conversations.
Case study? Product Brochure? ROI study? Whitepaper? Video? Infographic?
Thought leadership blog? Industry Publications? etc.
Sales playbook? case study with proof points? etc.
B U S I N E S S D E V E L O P M E N T P L A N :

9. W I S E
P L A N N E R
Promotion includes all the activities of the company undertakes to communicate
and promote its products to the target market.
P R O M O T I O N S T R A T E G Y
D I S T R I B U T I O N P L A N
How are you going to reach your customers?
Advertising? Publications? Campaigns? Spokepeople?.
Direct or Indirect selling?
B U S I N E S S D E V E L O P M E N T P L A N :

10. W I S E
P L A N N E R
How are you going to convince your customers to try your products?
O F F E R S
C O N V E R S I O N S T R A T E G Y
What is WORLDBAY's plan to capture, nurture and eventually convert leads into paying
customers?
Free trial? Free basic version with upgrade options? How many different offers?
How to convert a viewer browsing the website into a lead? How to convert a free
trial user into a paying customer?
B U S I N E S S D E V E L O P M E N T P L A N :

11. W I S E
P L A N N E R
Explore and evaluate synergies for achieving your business objectives by
partnering with another entity.
P A R T N E R S H I P S
T I M E L I N E
A marketing plan should include a high level calendar that outlines specific tactics that will
be undertaken.
What strategic objectives do the partner help accomplish?
Time periods? Milestones? Key activities?
B U S I N E S S D E V E L O P M E N T P L A N :

12. W I S E
P L A N N E RB U S I N E S S D E V E L O P M E N T P L A N :
We will facilitate a 1-day training program at a discounted rate of
N500,000.00 PER DAY
(Five Hundred Thousand Naira only)
(VAT EXCLUSIVE)
PAYMENT TERMS
70% of gross sum to be paid at least one week to the training
30% balance on submission of training report 72hrs after the last day of training
This fee covers our charges as follows;
 Facilitators fee
 Training materials
 Training Administration and event-flow Management
 Cost of producing the post-Training Outcomes & Recommendation
Report

13. W I S E
P L A N N E RB U S I N E S S D E V E L O P M E N T P L A N :
WISE PLANNER is regional leader organization in providing end to end Management Consulting services that
form the basic building blocks required for implementing the effective management practices. At Wise Planner, we
work closely with our valued customers to increase their readiness level to implement sound management practices
and systems. Our intervention includes training, strategy development, tools implementation, assessment, and other
services.
In our resolute quest to help organizations transform into a more result driven, customer focused and top
performing enterprises with winning culture we are proud to have served the following growing and classic
collection of clientele.

14. Wise Planner Consulting
43, AfriBank Street,
Victoria Island,
Lagos, Nigeria.
M: +234 (0)70 406 03344
E: info@wiseplannerconsulting.com
W: www.wise-plannerconsulting.com