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Content Marketing and SEO Strategies

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Cezary Lech
Cezary Lech

This document discusses content marketing and its relationship to SEO. It notes that people spend only 5% of their time on search engines but 47% on news and content websites. Content marketing is described as the new SEO, as the main goal of internet marketing is to drive traffic. A case study is presented on using content like blogs, videos and forums along with ads to promote a brand and generate trends and demands that lead to growth in areas like followers, email lists and traffic. Links and SEO are still important for content marketing goals.

Marketing
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Content Marketing + SEO Cezary Lech MaxROY.com cezary.Lech@MaxROY.com @cezarylech in/cezarylech +CezaryLech content marketing http://sprawny.marketing Szkolenia marketingowe
Trainings Conference
We spend only 5% of our time in search engines…
We spend only 5% of our time in search engines… …and 47% on news & content websites
Content Marketing? “Remember, customers don’t care about you; they care about themselves and their problems.”
Content Marketing = New SEO?!
What’s the main goal of all ours internet marketing activities?
Traffic!
Case Study MaxROY.com
Facebook Ads + AdWords Remarketing
Case Study
Promoted Videos
Blogers & testimonials
Forums “product + review”
How to get to the national TV?
Each content counts
Licensing Content + FB/YT ads
Influencial content is advertising that helps businesses make wise decisions. Chuck Davis – fandango.com
Creating Trends & Demands
• Creating Trends & Demands = brand searches • Followers Growth • Growth of e-mail marketing list • Growth of remarketing/retargeting lists • Direct Traffic Growth • Referalls Growth • Social Media Traffic Growth Main Content Marketing Goals:
What about links & SEO?
Why I came? :)
Content Marketing + SEO Cezary Lech MaxROY.com cezary.Lech@MaxROY.com @cezarylech in/cezarylech +CezaryLech content marketing http://sprawny.marketing Szkolenia marketingowe

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