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Rebecca Corliss at Landlord WEBCON 2014

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How to Transform Your Business via Inbound Marketing

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Rebecca Corliss at Landlord WEBCON 2014

  1. 1. How to Transform Your Business via Inbound Marketing Rebecca Corliss @repcor
  2. 2. Rebecca Corliss @repcor
  3. 3. Lead Today’s Agenda The Inbound Shift Crucial Role of Content Grow Social Media as a Channel Use Inbound to Earn Leads & Sales 1 2 3 4
  4. 4. The Inbound Shift 1
  5. 5. Inbound Methodology
  6. 6. Critical Role of Content 2
  7. 7. Start with customers’ questions
  8. 8. Context +
  9. 9. Context Authority+
  10. 10. 25% 75%+
  11. 11. FACT 97% Blogs attract more links.
  12. 12. Talk about your industry NOT YOURSELF 1. Focus on Being Helpful
  13. 13. 2. Create Valuable Content to Earn Links
  14. 14. 3. Blog Frequently and Consistently
  15. 15. 4. Put Calls-to-Action on All Your Content
  16. 16. Grow Social Media As a Channel3
  17. 17. 35Pew Research
  18. 18. 36Pew Research
  19. 19. 1. Spread Your Best Content via Social
  20. 20. 2. Let Content Grow Your Reach
  21. 21. 3. Help Other’s Share Your Content
  22. 22. 4. Make it Easy to Follow You
  23. 23. Use Inbound to Earn Leads & Sales4
  24. 24. 4.4% of new visitors convert to sale 91 IBM BENCHMARK CYBER MONDAY REPORT, 2011
  25. 25. What can you OFFER during the research phase?
  26. 26. 1Tweet FormEbook Lead Like CTABlog Post Landing Page Post CTAProduct Page Landing Page Social to Lead Generation Process
  27. 27. 1Tweet Form Lead Like CTABlog Post Landing Page Post CTAProduct Page Landing Page Inbound Gut Check: Will They LOVE It? Ebook
  28. 28. Social Post Blog Article CTA Landing Page Step-by-Step Example…
  29. 29. 1. Use CTAs & Landing Pages with Forms
  30. 30. 2. Nurture Inbound Leads with Email 50
  31. 31. 3. Add Sales Content When Relevant 51
  32. 32. 4. Measure & Target Best Channels
  33. 33. Inbound In Review
  34. 34. THANK YOU Rebecca Corliss @repcor

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