Enabling Agriculture in Africa

www.centumlearning.com1
Transforming Africa
Enabling Agriculture

Africa Opportunity
• From a $2 trillion economy, Africa is expected to boom to be a $29
trillion economy by 2050
•Average GDP of Over 5%
•Increasing disposable incomes
•Youth comprises 20% of population in most African countries
•More than 10 million people entering working age group each year

Africa- Sunrise Sectors
 Consumer Goods
 Wholesale & Retail
 Infrastructure
 Banking
 Resources
 Agriculture

There are few better ways to show one’s love
for one’s country and the well-being of one’s
nation than by working on the soil.
Nelson Mandela
(Former South African President in his speech to members
of the Zimbabwean farming community in 1994)
Africa Agriculture Sector

Africa has 60% of the world's
arable land.
By 2030, Agriculture sector in Africa
would be $ 1 trillion strong
Agriculture sector to create 16
million jobs by 2030
Increasing population pressures are
decreasing average farm size.
Africa
Agriculture
Sector

Challenges
65% of Africa’s labor force is employed in agriculture, but the sector
accounts for about 32% of GDP, owing to low productivity
Africa spends $50 billion in a year on food imports
Land reforms to provide over 202 million hectares land to boost
Africa’s agricultural growth & productivity
Total investments of $91 billion required by 2015 in rural infrastructure
Most African countries spend less than 1% of their agricultural GDP on R&D

Transformation
Agriculture is not a social
sector. It is a business
Dr. Akinwumi Adesina
Hon’ble Minister of Agriculture
and Rural Development
Federal Republic of Nigeria

Centum Learning Training Solutions
Impacting
Agriculture Value
Chain in Africa
Business Outcome
Technical
Know how
Market
relevant skills
Sustained learning
framework
System
Productivity
People capabilities

Impacting Agriculture Value Chain in Africa
Enabling the Agriculture Value Chain : “Farm to Fork”
R&D Input &
Production
Post Harvest Logistics Processing Wholesale
/ Retail
Best Practice Solutions Knowledge Access Solutions Performance Enhancement Solutions
Co-Creation of Joint Academies
with partners , Centers of
Excellence, Research into Use
Access to Information Networks
& Knowledge Portals, Mobile
Learning and E-Learning
Performance Optimization Solutions,
Productivity per farm agent, Pre Hire
Sourcing & Training, Role Capability
Index, etc
“Farm Connect” through mobilization & community outreach
End to end learning solutions to impact agriculture value chain in Africa

Collaboration
Technology
Innovation
 Skilling
 Up Skilling
 Re Skilling
Pillars of Agriculture
Growth in Africa

Centum Learning solutions
for Agriculture Sector
 Best Practices
 Knowledge Access
 Performance Enhancement
 Farm & Rural Connect

Joint Learning Academies
 Establishing Joint Learning Academies with Corporates
 Need diagnostic studies and problem analysis
 Implement sustained learning
 Enhance productivity across functions
Best Practices Solution1.
Winning in Agriculture
Knowledge Access Solutions
Product, Process &
Technical Expertise with
partnering organization
& Trainer Boot camps
Governing Council: Centum Learning & Partnering Organization
Skill
Development
& Community
Engagement
Market Place
Implementatio
n – Across the
value chain
Standardized Content, Knowledge, Skill & Aptitude Development, Sustenance
Mechanism measuring the training impact internal & external SMEs

 Establish Centers of Excellence: provide leadership, share best practices, integrate subject
matter expertise & technical knowhow
 Centum Learning has established multiple CoEs across key growth sectors like Telecom,
Retail, Aviation, Banking etc.
Centers of Excellence
Impact of Center of Excellence (COEs)
30% growth in Dealer Per
hundred thousand for rural
markets across 10 states in India
for a leading telecom provider
Enhanced Airport Service Quality
Ratings by 48.2% for the 4th
best International Airport
Impacted 30,000 employees of
a leading nationalized bank across
2500 locations
Trained over 25000 candidates at 14
Bharti Walmart Training Centers and
placed more than 9700 candidates

 Centum Learning adopts Research into Use
(RIU) approach to harness the positive impacts of
R&D and technological advances in agriculture.
 Utilizing the research & Innovation Inputs in
Agri value chain.
 Integrating the supply 'push' and demand 'pull'
via effective information channels.
 Building the capacity of all partners: Science
community, government, private sector & Civil
society
Centers of Excellence
Research into use

Mobile Learning Solutions
 Centum Learning rich expertise in providing accessible &
affordable learning in multiple vernacular languages
 Access and expertise in mobile-based agro information
service: mFarmer to deliver training content
 Wider market reach and instant access
Knowledge Access Solutions2.
E-Learning Solutions
 Centum Learning E-learning solutions enable anytime
anywhere learning, while covering multiple locations
 Enhance people productivity across locations
 Measure, Monitor learning outcomes
 Increase RoI on training

Performance Enhancement Solutions3.
Maximize Revenue
Enhance People
Capabilities
Establish
Benchmarks
Training & Coaching
Measure Impact
Monitor Performance

Value Chain Productivity
 Centum Learning performance optimization
solutions enhance the value chain productivity
across levels.
 Maximizing productivity through
• Sales & Distribution Management
• Channel Partner Development
• Retail Productivity
• Retail Effectiveness
• Profitability per marketing associate

 Pre Hire Sourcing & Training solutions for
corporates to ensure continuous manpower
supply
 Sourcing & training of candidates via
centralized hubs (permanent centers) &
spokes (mobile centers) spread across
geographies
 Building a ready pool of trained manpower,
sustainably
Pre Hire Sourcing & Training

 Centum Learning domain expertise in content
customization across 21 industries.
 Over 15,000 hours of intellectual property
comprising rich learning content across:
• Selling skills
• Customer service skills
• Leadership skills
• Communication skills
• Presentation skills
• Coaching & mentoring
• Negotiation skills
• Experiential learning
• Process and compliance
Customized Training Content

 Role Capability Index enables comprehensive
assessment of existing functional capabilities
of role holders.
 Mapping people capabilities to tasks & Roles
 Addressing gaps in capabilities via coaching &
training
Customized Training Content
Role Capability Index

Farm & Rural Connect Solutions4.
 Centum Learning has extensive experience in establishing Rural Connect
via multiple effective channels
 Centum Learning has mobilized more than 0.2 million people in rural
areas across geographies
 Expertise in implementing skills training on mass scale
Mobilization & Community Outreach Solutions

Impacting
23 citizens
across 23 countries
Every Hour!!!
Over 1 million lives
impacted so far…

Centum Learning offerings are spread across following key areas:
 Enterprise Training Solutions
 Vocational Education & Training
 Skills for Schools and Colleges
 Skills for Global employability
Who are we?
http://www.centumlearning.com
To be the most admired learning & skill development partner,
enabling sustainable transformation
Our Vision

What sets us apart - Our ability to scale
• 23 Countries
• 21 Industry Sectors
• 24 Languages
• 169 Cities Globally
• 500+ Learning Centres
• 350 Global Firms Impacted
• 53,000+ Underprivileged youth skilled
• 200,000 Professionals trained annually
• 20+ Awards & global recognition won
• 1,000,000 People skilled across countries so far
• Joint venture with National Skills Development Corporation to
skill 12 million across 11 Indian states and 383 districts

• The only Asian organization featuring in “Sales
Training Watch list” 2012 - 13 released by Training
Industry.com
• Won the award for “Excellence in Training” at the
World HRD Congress for three consecutive years,
2010 – 2012
• Won the “Best Learning Partnership Award ” at the
Africa Learning & Development Leadership Awards ,
2012
• Won the “UK India Skills Forum Award” 2010
• Featured as one of the “Top 15 Emerging Leaders in
Training Outsourcing” Worldwide, 2009 -2012
• Recognized as “High Performing Partner” of NSDC for
the financial year 2012-13
What sets us apart - Our demonstrated reliability

What sets us apart - Our demonstrated reliability
• Won 2nd FICCI Leap Vault Skills Champion of India
Award 2012-13
• Recognized by NSDC for Best Practices in student
enrollment under skill development projects.
• Awarded for the Best Corporate Film at the 7th Indys’s
award by Stars of the Industry
• Adjudged the 2nd Runner Up for its website at the
Designomics Awards 2012 hosted by the World Brand
Congress

350 global corporates &
more than 2 million
people have benefitted
from our learning &
development solutions.
Join our fast growing
family of clients/partners
and allow us to add value
to your business. Thank You
Do send us an email at
contactus.africa@centumlearning.com
or call us at +91-11-4588 1000 and
we will be happy to partner you
in the your growth journey.

Enabling Agriculture in Africa

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