all the information of hcl learninf limited during summer internship

1. 1
Abdul Afnan (401)
E-learning landscape &
Marketing approach strategy
in India

2. Faculty Mentor
Mrs. Teena singh
Registrar
NDIM
teenasingh@ndim.org
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3. Company Mentor
Mr. Gaurav Varshney
Markting manager
HCL learning ltd.
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4. Type of company Public company
Founder Shiv Nadar( Chairman &
CSO), Anant Gupta(President
& CEO)
Founded 11 August 1976
Head Quarters Noida, U.P
Budget 2014-15 255,491 in lakhs
Positioning of company in
industry space
3
strategy Retain Customer, Quality
Service
Number of employees 105,000
Future Expansion Moving internationally in 11
countries and subsidiary
going global such as HCL
Learning
Turn around model Moving from product to
services
Company Overview
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5. HCL Enterprise:
HCL Corporation
$6.5 billion
revenue 105000
employees
31 countries
HCL Technologies HCL Infosystems HCL Healthcare HCL TalentCare
Product Engineering &
R&D, Enterprise &
Custom Applications,
Enterprise
Transformation
Services,
Infrastructure
Management & BPO
Services
A Distribution, IT
Services and Solutions
company with one of
the largest sales &
distribution network in
the country. Private
cloud and learning
solutions for entire
education ecosystem.
Total Revenues $5.6Bn
EBITDA $146Mn
Employees * 100,240
Total Revenues $1.1 Bn
EBITDA $ 5 Mn
Employees* 5459
HCL Healthcare
aspires to be the
nation’s leading
healthcare company
providing a range of
healthcare delivery,
medical services,
products and training
to meet the growing
need for quality
healthcare
HCL TalentCare is an
integrated Talent
Solutions provider
which aims to bridge the
skill gap between Talent
and the Enterprise. The
solution framework
addresses the Source-
Skill-Staff value chain in
multiple industries
including IT Services,
Banking and Insurance
across entry-level roles
in 0-3 year range.
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6. HCL Business Model
Global presence in 31 countries
Europe
Belgium
Czech Republic
Finland
France
Germany
Italy
Netherlands
Poland
Sweden
Switzerland
UK
Norway
Denmark
ANZ
Australia
New
Zealand
Americas
Brazil
Puerto Rico
USA
Mexico
Asia
China
Hong Kong
India
Israel
Japan
Malaysia
Saudi
Arabia
Singapore
UAE
Qatar
Indonesia
Africa
South Africa
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7. HCL Infosystems
Multi-brand Distribution Value –Added Distribution
34%
59%
6% 1%
Distribution
Hardware Products
and Solutions
Services
Learning
Services
IT Infrastructure Services
• Data Center & Network
Managed Services
• Remote management through
HCL IT
Operations Center
• Managed Security Services
• Multi Vendor Technology Support
Services
• Managed Print Services
Enterprise Application Services
• ERP, CRM, SCM
• Business Intelligence
• Enterprise Content
Management
• Document Management
Services
• Application
Development,
Maintenance & Support
Services
• Other sustenance mode
services
Learning
• DigiSchool 6.0 , MyEduWorld,
MyIIT Tutor
• Xcelerate – IIT-JEE Preparation
course
• K12 content, Test prep on Dongle
& Tablets
• SRP - School ERP products
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8. Partnerships: the Growth Drivers for HCL
HCL Infosystems HCL Technologies HCL Healthcare
2012
HCL provides salesforce.com Consulting,
Implementation, Enterprise Integration and
Maintenance & Support
2011
HCL AXON Becomes Oracle Enablement
2.0 Delivery Partner
2005
HCL sets up first Power PC architecture
design centre outside of IBM
1991-96
Created the HP brand for computers in India
2005
360 degree relationship with Microsoft - go to
market partner, infrastructure service provider,
application service provider
2008
collaborating on joint sales initiatives across
financial services, telecommunications,
manufacturing and life sciences
2012
Partnership focusing on providing Data Integration
Solutions to different verticals
2012
HCL provides solutions for fraud, waste and abuse
(FWA) management and member experience
management solutions (MEM)
2005
Partners with Boeing for 787 Dreamliner programme
9
2014
HCL Avitas, the first subsidiary of HCL
Healthcare Has been set up in affiliation with
Johns Hopkins Medicine International
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9. HCL Learning
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10. About HCL Learning
 HCL Learning Limited is a wholly owned subsidiary of HCL Infosystems Limited,
India’s Premier Technology Company.
 HCL Learning covers the entire spectrum of education and training
requirements across schools, colleges, individuals and enterprises.
 HCL Learning is a leader in offering holistic interactive learning K-12 content
through its flagship product DigiSchool.
 HCL offers customized content repository that caters to the students’ learning
needs.
 The content is designed and developed by HCL Learning Development
Centre, certified by Department of Scientific and Industrial Research
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11. About DigiSchool
DigiSchool is a digital K-12 content from HCL Learning supported by best
in class multimedia hardware & services.
The DigiSchool ecosystem is a combination of
• Innovative content,
• Best in class service and
• World class multimedia infrastructure
• DigiSchool Already empowered more than 4 million students studying
across 4000 schools.
• DigiSchool Hexagon Advantage offers schools unique benefits that
make teaching truly Interactive, interesting and participative
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12. Competitors of Digi School
1. Educomp
2. Extramarks
3. Teach next
4. Pearson – Digi class
5. NIIT online
6. TATA Edge
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13. Customer Satisfaction
Gold standards - “Moving from technologies to touching people’s life”
1. People
2. Partner
3. Process
4. Tools
5. Services
6. Product
7. Technologies
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14. Social Responsibility
Vision
Nation building through transformational
leadership
Mission
Creating equitable opportunities for leadership,
through focused philanthropy
2009
underprivileged children
2012
India-wide chain K-12 schools to create lifelong
learners
2012
A technology-based educational interventionLeadership academy for meritorious rural
program for Government Primary Schools
envisioning the eradication of illiteracy.
2010
Instilling a deeper appreciation
and promotion of modern Indian
art
Rural
Transformation
(1-12)
Urban
Transformation
(K-12 & Art)
2011
An interdisciplinary research-
oriented university
1996
Amongst India’s top private engineering
colleges
Rural/Urban
Transformation
(Higher Education)
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15. Wide Spread 15

16. Contribution
 We did data collection work
 We did field work
 We made lots of presentations and presented
that presentations
 We did some calling work also
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17. Data collection work
 We had to collect data from internet
 Mostly we used google
 Data like, about HCL learning competitors, their
S.W.O.T etc
 We collect data of competitors activities like
alympiad and their promotions tools etc
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18. Field work
 We went lots of school in NCR
 We had to took information about their smart
board
 We gave questionnaire to teacher and students
 We need to analyse how often they use their
smart boar
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19. Presentation work
 Data we collected from internet now we have to
present it to our mentor
 Presentation on various topics like Olympiad , e-
learning, S.W.OT analysis, e-commerce data, etc
 We have to give presentation to our marketing
manager
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20. Calling work
 We had to call various e-commerce web sites
 We had to asked about their selling process
 We had to asked payment methods
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21. Learning
 Our presentation skill enhance
 We introduced to the corporate first time so we
involve us to their environment and follow rules
like punctuality etc.
 We can easily handle new person
 Our communicational skill enhance
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22. Product satisfaction 22
17%
48%
35%
Responds according to the Product
Satisfaction of HCL
products.
Unsatisfied
Very Satisfied
Satisfied

23. Results & Findings
 While purchasing the machine majority of
consumers are influenced by the price and quality
 Some consumers are giving more importance to the
brand image.
 Many consumers are only almost satisfied with
product and services but not fully satisfied. The
reason is customer expects good and more services.
 After sales service of the product is poor.
 The customers need to be trained to manage the
minor repairs of the Machine.
 Most of the consumers are unaware of the other
products of HCL.
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26. Recommendation
 HCL learning should provide more features
 HCL should concentrate on their advertisement
 HCL should concentrate on their price strategy
 HCL should concentrate on their employees
(provide them desktop , etc)
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27.  Marketing Management by Dr. Philip Kotler.
 HCL web site:
 www.hcl.com
 www.hclinfosystem.com
 www.hcltech.com
 Other web site:
 www.wikipedia.com/hcl learning
 www.slideshare.com
 www.indiainformation.com
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28. Thank you
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