Graphic Design - History of Graphic Design


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Graphic Design - History of Graphic Design

  1. 1. Lesson 2: History of Graphic Design<br />M.5 Graphic Design<br />Aj. Jamie<br />
  2. 2. Pre-historic Art<br />14000 B.C. – The Caves of Lascaux, Southwestern France.<br />
  3. 3. Early Graphic Design<br />Started as printed media<br />Books<br />Magazines<br />Brochures<br />Newspapers<br />Old fashioned <br /> printing press<br /> Printing press<br /> letters<br />
  4. 4. Early Graphic Design<br />Printers used printing presses to create and print newspapers. Imagine how long this process took!<br />Johannes Gutenberg: Movable Type (1450)<br />
  5. 5. Early Graphic Design<br />Piet Mondrian (1940)<br />Even though he was a “fine artist,” his use of grids created a template for the grid basis of graphic design.<br />
  6. 6. Electronic Graphic Design<br />With personal computers and WYSIWYG (What You See Is What You Get) interfaces, now it is used within electronic media:<br />Desktop publishing<br />Web sites<br />Interactive design<br />Multimedia design<br />
  7. 7. Modern Design<br />Early 20th century<br />Sans-serif fonts<br />Industrial<br />Work of Edward Johnston<br />Johnson is credited as being the designer who revived the art of calligraphy through his books and teaching.<br />calligraphy – the art of writing beautifully.<br />
  8. 8. Bauhaus<br />Art and architecture firm started in Germany in 1919 that taught:<br />Very simplified forms<br />Rationality <br />(sensible, reasonable)<br />Functionality <br />(does what it is designed to do)<br />The idea that mass-produced products could be artistic, well designed and individual”.<br />
  9. 9. Bauhaus<br />
  10. 10. Founders of Modern Design<br />László Moholy-Nagy<br />Hungarian painter and photographer<br />Teacher at Bauhaus<br />“Konstruktion.”<br />
  11. 11. Founders of Modern Design<br /><ul><li>El Lissitzky
  12. 12. Russian
  13. 13. Artist, designer, photographer, typographer, architect and teacher.
  14. 14. “Beat the whites with the red wedge.”</li></li></ul><li>Corporate Identity/Logo Design<br />Paul Rand – began using graphic design to brand<br />corporations (companies)<br /> Apple<br /> IBM<br />
  15. 15. Graphic Design Education<br />Many universities offer graphic design majors<br />There are also many institutes specializing in graphic design<br />Famous schools in SE Asia:<br />LASALLE College of the Arts – Singapore<br />Limkokwing University of Creative Technology – Malaysia<br />
  16. 16. Pre-midterm Project: Famous Graphic Designer Presentation<br />Groups of 2 or 3<br />Choose a graphic designer from the list or find your own<br />Create a PowerPoint presentation of a maximum of 15 slides – you must share this on Slideshare (or similar)<br />Grade: 10 points<br />Add to the English-Study website BEFORE next lesson.<br />
  17. 17. Grading<br />Content<br />Is there good information?<br />Is the information copied, or original?<br />Good use of images?<br />Well designed slides?<br />I want to see your opinion of your chosen graphic designer.<br />
  18. 18. What to include<br />Biography/history<br />Summary of what they brought to the “world of graphic design”<br />Examples of their works<br />What do you like (or don’t like) about their ‘style’<br />Do you think graphic design would be the same today without the designer?<br />Maybe you could create a picture yourself in the style of your chosen graphic designer.<br />
  19. 19. Famous Graphic Designers<br />Charley Harper – nature designer<br />David Carson – typography<br />Jonathan Ive – iPod<br />Aldus Manutios – italic typeface<br />Wally Olins – corporate identity<br />Paul Rand – IBM/corporate identity<br />Saul Bass – motion picture design<br />Milton Glaser – poster design<br />
  20. 20. Graphic Designer<br />Go to the Lesson 2 – History of Graphic Design<br />Post your choice of graphic designer , I want to see each graphic designer used in a presentation ONCE only.<br />First come, first served!<br />Off you go...<br />