The Viral Nature of Social Media Messages in Disaster
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The originator of this message was trying to find help for Ward no. 4’s villagers via social media. Facebook statistics show that their average user has 350 contacts. If the average user has 350 followers, this means this one message is delivered to approximately 350,000 Facebook users. But over a week before, this case had already been posted on quakemap.org, a crisis-mapping database built by online volunteers and managed by Kathmandu Living Labs. On May 7, humanitarian group Helping Hands is notified, and by May 11, Ward no. 4 has already received much-needed food and shelter. Ward no. 4 was assisted by a coordinated crisis mapping effort. In crisis mapping, people submit their info on disaster hotspots to an online report database. These reports show aid agencies on the ground where the affected area is, and what sort of relief the people need (food/water/shelter, medical aid, etc.) Dedicated volunteers filter that information for accuracy. Taken together, these reports form a map of the disaster zone, showing aid agencies where the greatest needs are concentrated, and what locations need the most help.
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The Viral Nature of Social Media Messages in Disaster
- 3. On May 11 this message was still being shared, it had been shared over 1,000 times
- 4. 1,000 It went viral, it reached over 338,000 viewers within 48 hours
- 5. 1,000 Shares = 338,000 views Think about the impact you are having when you share a request For aid in social media.
- 6. Kathmandu Living Labs was operating 24/7 and had already verified that this request was solved 24 hours After it had Been issued.
- 7. Sharing content On your Facebook Can help Shine the light On urgent Needs. However, Its vital that You research To determine If the need Is still true. Diverting aid To the wrong place can cost Lives.
- 8. Be a good citizen journalist 1. Verify before sharing, is it true, 2. Is the need current or is it solved? 3. If it’s verified, take the time to report it to the right aid agency
- 9. Brought to you by WWW.HUMANITYROAD.ORGwww.humanityroad.org
Editor's Notes
- The originator of this message was trying to find help for Ward no. 4’s villagers via social media. Facebook statistics show that their average user has 350 contacts. If the average user has 350 followers, this means this one message is delivered to approximately 350,000 Facebook users. But over a week before, this case had already been posted on quakemap.org, a crisis-mapping database built by online volunteers and managed by Kathmandu Living Labs. On May 7, humanitarian group Helping Hands is notified, and by May 11, Ward no. 4 has already received much-needed food and shelter. Ward no. 4 was assisted by a coordinated crisis mapping effort. In crisis mapping, people submit their info on disaster hotspots to an online report database. These reports show aid agencies on the ground where the affected area is, and what sort of relief the people need (food/water/shelter, medical aid, etc.) Dedicated volunteers filter that information for accuracy. Taken together, these reports form a map of the disaster zone, showing aid agencies where the greatest needs are concentrated, and what locations need the most help.
- The originator of this message was trying to find help for Ward no. 4’s villagers via social media. Facebook statistics show that their average user has 350 contacts. If the average user has 350 followers, this means this one message is delivered to approximately 350,000 Facebook users. But over a week before, this case had already been posted on quakemap.org, a crisis-mapping database built by online volunteers and managed by Kathmandu Living Labs. On May 7, humanitarian group Helping Hands is notified, and by May 11, Ward no. 4 has already received much-needed food and shelter. Ward no. 4 was assisted by a coordinated crisis mapping effort. In crisis mapping, people submit their info on disaster hotspots to an online report database. These reports show aid agencies on the ground where the affected area is, and what sort of relief the people need (food/water/shelter, medical aid, etc.) Dedicated volunteers filter that information for accuracy. Taken together, these reports form a map of the disaster zone, showing aid agencies where the greatest needs are concentrated, and what locations need the most help.
- The originator of this message was trying to find help for Ward no. 4’s villagers via social media. Facebook statistics show that their average user has 350 contacts. If the average user has 350 followers, this means this one message is delivered to approximately 350,000 Facebook users. But over a week before, this case had already been posted on quakemap.org, a crisis-mapping database built by online volunteers and managed by Kathmandu Living Labs. On May 7, humanitarian group Helping Hands is notified, and by May 11, Ward no. 4 has already received much-needed food and shelter. Ward no. 4 was assisted by a coordinated crisis mapping effort. In crisis mapping, people submit their info on disaster hotspots to an online report database. These reports show aid agencies on the ground where the affected area is, and what sort of relief the people need (food/water/shelter, medical aid, etc.) Dedicated volunteers filter that information for accuracy. Taken together, these reports form a map of the disaster zone, showing aid agencies where the greatest needs are concentrated, and what locations need the most help.