Current Resume

1. *References available upon request
Carolyn Popescu
225 Monroe Street, Hoboken, NJ | C: 908-500-4762 | carolynpopescu1@gmail.com
EDUCATION: BACHELOR OF ARTS| MAY 2018 | PENN STATE UNIVERSITY | MAJORS: ADVERTISING AND VISUAL ARTS
SUMMARY: Well-seasoned media worker, passionate for entertainment. With experience thinking both
strategically and artistically, I am in pursuit of a role that brings out my creative side.
Relevant Experience
01/2019– 09/2019 HORIZON NEXT, HORIZON MEDIA
Assistant Brand Strategist– New York City, NY
▪ Assist with day-to-day account maintenance tasks inclusive of billing, trafficking requests, creative
material distribution, weekly decks, and recap notes
▪ Analyze post log data including costs per acquisitions, conversion rates, impressions, and GRPS to
plan strategic and incremental next steps for cable spot buys
▪ Work heavily in Excel, Ad Intel, DR Metrix, Brand Ratings, and other Nielsen properties
01/2018 – 05/2018 NICKELODEON ANIMATION STUDIOS
International Marketing & Branded Content Intern – Burbank, California
▪ Ideated new and innovative marketing strategies for Nickelodeon and Viacom content
▪ Created unique newsletter designs, templates and TV series one-sheets
▪ Updated department brand assets, Excel sheets, and files
01/2018 – 05/2018 PMK * BNC, VOWEL DIGITAL AGENCY
Influencer & Social Media Marketing Intern – Los Angeles, California
▪ Collaborated with social influencers for major brands such as Amex, Audi, and United Airlines
▪ Worked with fellow departments such as brand marketing and public relations
08/2016 – 01/2018 SONY MUSIC ENTERTAINMENT
College Marketing Representative - State College, PA
▪ Influenced new music in State College Market while working remotely with NYC headquarters
▪ Independently managed and operated Sony Music PSU Instagram and Twitter accounts
05/2017 – 08/2017 VIACOM NETWORKS: NICKELODEON
New Business Partner Marketing Intern － New York City , NY
▪ Collaborated with ad sales, creative marketing, and social media teams
▪ Created a 360 marketing campaign for SpongeBob's 20th year, presented to Nick executives
05/2016 – 08/2016 SONY MUSIC ENTERTAINMENT: RED MUSIC
Digital Marketing Intern - New York City, NY
▪ Researched analytics using Soundscan, Media Base, Filtr, Spotify analytics, and FameBit
▪ Studied social trends and produced creative online content for media pages
01/2014 – 01/2018 ONWARDSTATE.COM
Staff Writer, Photographer, Videographer - State College, PA
▪ Wrote over 150 unique articles for the most-read student media outlet in the world
▪ Experience interviewing talent like MKTO, Bill Nye the Science Guy, Tyler Oakley, and Smallpools
Activities: Movin’ On Music Festival Member, Certified swim instructor, PSU S.P.A LEAD Team, Victoria’s Secret
Street Team Social Media producer
Skills: Expertise on all social platforms. Photoshop, InDesign, Premier Pro. DSLR camera usage, proficient in Excel.
Experience with Nielsen platforms, Ad intel, DR Metrix, and Wordpress.
Website: https://onwardstate.com/author/carolyn/