The team attended the SIAL of Toronto and observed some trends. They saw similar levels of French and Italian producers compared to previous years, while Polish producers had much less presence. They discovered some new products and made genuine contacts, including donuts selected as Innovation of the Year and gourmet yogurts and mustards. Several women entrepreneurs impressed them with their passion and expertise. The document also highlights new product launches and brands that caught their attention.

1. MODIFIEZ LE STYLE DU TITRE
OUR OBSERVATIONS IN PICTURES

2. FAITHFUL FROM YEAR TO YEAR
 Our team of professionals attended the SIAL of Toronto.
 We were expecting to see more European companies this
year with the recent signature of the Canada-Euro
Agreement, however it was not the case.
 Based on our count, French and Italian producers were at
the same levels, while Poland who had a noticeable
presence in 2015 were almost not this year, as the US who
was less represented in comparison.
 Nonetheless, our team made some great discoveries and
forged some genuine contacts.
Happy viewing!

3. VIVA SPANISH HAMS!
Jamones ibericos Blazquez proposed a hand-cut
version presented in a spiral.

4. GENUINE COCONUT
Their stand-alone product
was delicious and presented
in a truly unique packaging.

5. TRAVEL
The traditional
clothing and
hospitality of Peru
made us travel with all
its authenticity

6. OUR SHOW FAVORITE
Our favorite booth of SIAL 2017:
Gosh ! Naturally Free-From
Overall presentation, friendly and
dynamic team, great explanations of
ingredients and textures, generous and
multiple sampling portions for tasting,
excellent taste, Point-Of-Sale material,
etc.
All in all… 10/10 !

7. THE PEOPLE
 Pâtisserie Gaudet (QC) with their donuts selected as
Innovation of the SIAL this year
 Tree Island (CB) gourmet yogourt from grass-fed cows
 Smak Dab (MB) gourmet mustard
 There were many others but these caught our attention.
We met many women entrepreneurs from different
provinces with a fiery passion and unequaled know-
how!

8. KAMLOOPS
Kamloops,
Division of Montour,
3rd generation
entrepreneurs from
Quebec proudly
presenting their
ready-to-eat soups.
The origin of the
name Kamloops is
also quite
meaningful.

9. BEVERAGES
Loon Kombucha (ON) &
Pump House Brewery (NB) :
refreshing and exquisite!

10. INNOVATION
Millennials Foods inc:
innovative products and
quality staff
Three brands under one
same roof, in pink please!

11. PREMIERES
 Tiffany Gate Foods featured their prepared meals for groceries
and stores, unveiling their desire to offer their products under
their own brand.
 1001 fondues were sampling new varieties of fondues in all-new
packaging
 Grand Pré: new milk packaging for children
 Montour launched their ready-to-eat soups lebon.
Certain companies premiered all-new
products to the Canadian market

12. ALCOHOLIC BEVERAGES CATEGORY
The Hungary section offered some
surprisingly smooth wines (Pannon
Takaj) & a liqueur that caught our
attention: Pavot

13. As professionals in food marketing, we must be in
touch with the reality and new trends in the market,
both upstream and downstream.
During this show, we met exhibitors but also store
managers, raw material producers, distributors and
other suppliers coming to visit.
With all the information we gathered, we noticed the
evolution of certain exhibitors from year to year, with
some improving and others standing still. One thing is
certain, these shows are there for networking,
establishing contacts for direct and indirect needs.