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Sweet Belgian Waffels


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nterested in the Sweet Belgian Waffle? Then you must take a look at our Business Presentation, where we present the Liège Waffle, the Fruit Filled Waffle, the Chocolate Covered Waffle and the Quiche Waffle. If you want more info, contact RH International by mail (

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Sweet Belgian Waffels

  1. 1. Product presentation
  2. 2. Content <ul><li>Brussels Waffle vs. Sweet Belgian waffle </li></ul><ul><li>The Sweet Belgian waffle </li></ul><ul><li>Business environment </li></ul><ul><li>Strategy </li></ul><ul><li>Conclusion </li></ul>
  3. 3. Brussels w affle vs. Sweet Belgian waffle Rectangle Round
  4. 4. Brussels Waffle vs. Sweet Belgian waffle Brussels Waffle <ul><li>Manufacturing </li></ul><ul><ul><li>Prepared from a yeast-leavened batter </li></ul></ul><ul><ul><li>gives a light, crispy waffle </li></ul></ul><ul><li>Consumption </li></ul><ul><ul><li>Usually served as breakfast, topped with butter and various syrups </li></ul></ul>
  5. 5. Brussels Waffle vs. Sweet Belgian waffle Sweet Belgian Waffle <ul><li>History </li></ul><ul><ul><li>The Liège waffle was invented by a cook of the prince-bishop of Liège (Belgium) in the 18th century </li></ul></ul><ul><ul><li>It got its form in AD 1200 when a smith invented a new baking tin </li></ul></ul><ul><ul><li>Looked like a honeycomb, he called it “wafel” (= waffle) because “waffle” in French meant “honeycomb” </li></ul></ul><ul><ul><li>Now they are sold in numerous outlets all over the world, from Europe over Asia to South America. </li></ul></ul>
  6. 6. Sweet Belgian waffle <ul><li>Form & taste </li></ul><ul><ul><li>Smaller, sweeter and denser than &quot;Belgian Waffles“ </li></ul></ul><ul><ul><li>The last-minute addition of thick sugar to the dough produces a caramelized sugar coating </li></ul></ul><ul><li>Consumption </li></ul><ul><ul><li>Can be served warm & cold with toppings like fruits, creams, and chocolate </li></ul></ul>
  7. 7. Sweet Belgian waffle Versions
  8. 8. Business environment <ul><li>Sweet Waffle market </li></ul><ul><ul><li>totally new in America </li></ul></ul><ul><ul><li>the possibilities are countless </li></ul></ul><ul><li>Research </li></ul><ul><ul><li>on-the go consumption will continue to grow </li></ul></ul><ul><ul><li>increase from 126 billion in 2008 to 140 billion in 2010 </li></ul></ul>
  9. 9. Business environment <ul><li>According to statistics, the usual three meals a day are no longer standard procedure. Instead, Americans are now eating an average of FOUR meals a day, the fourth being “the Afternoon Snack. Americans consume approximately $19 billion worth of chips, pretzels and candy a year. Additionally, the current dietary trend of “everything in moderation,” instead of abstinence, will only help the snack market. </li></ul><ul><li>Research also shows that the snack and the candy market will show up to a three percent increase each year , over the next four years . So in 2010, the market will be worth about $24.2 billion! </li></ul>Great opportunity for the Sweet Belgian Waffle!!
  10. 10. Business environment <ul><li>Competitive advantages </li></ul><ul><ul><li>sweet Belgian Waffle is a new product </li></ul></ul><ul><ul><li>differentiates from all its competitors </li></ul></ul><ul><ul><li>A new taste, a new smell, a new form and a new look </li></ul></ul><ul><ul><li>There’s nothing like our product on the American market </li></ul></ul><ul><ul><li>You’ll have an Unique Selling Proposition! </li></ul></ul>
  11. 11. Strategy 3 possibilities for consuming the Sweet Belgian Waffle: <ul><li>Cold </li></ul><ul><li>Shops defrost the waffles themselves and sell them cold to the customer. </li></ul><ul><li>The waffles are defrosted the day before they are sold, and have a shelf life of 12 days </li></ul><ul><li>Can be sold in super markets, hyper markets, price clubs,… </li></ul><ul><li>Warm </li></ul><ul><li>The shops buy the frozen waffles, defrost the waffles the day before they sell them, and warm them up for 30 seconds when the customer orders them </li></ul><ul><li>Frozen </li></ul><ul><li>Specialty shops of only frozen food </li></ul><ul><li>Consumers can defrost, and warm the waffles them selves </li></ul>
  12. 12. Strategy <ul><li>2 concepts of selling the waffles: </li></ul>Brand name “ Sweet Belgian Waffle” White Label The shops can put their own label on the packaging
  13. 13. Conclusion <ul><li>New product in a fairly new market </li></ul><ul><li>Numerous advantages </li></ul><ul><li>A real money-maker which will increase your sales </li></ul>Act quickly and the competitive advantage will be yours!
  14. 14. Thank you for your interest in the Sweet Belgian Waffle