Panino Giusto opened its first restaurant in Milan in 1979 with a dream of celebrating the Italian panino worldwide. It now has 27 restaurants across 5 countries, serving over 1 million panini annually. The company remains dedicated to high quality ingredients, excellent service, and promoting Italian food culture through its restaurants and Accademia Panino Italiano training program.

1. MILANO - ROMA - TORINO - PORTO CERVO - LONDRA - TOKYO - HONG KONG

2. Milan, 8 February 1979.
The start of a dream.
It was the 8th
of February 1979 when the very first
Panino Giusto opened in Corso Garibaldi, Milan.
That day marked the beginning of our big dream:
to celebrate the Italian panino and let
the whole world know about it.
That dream became our history.
A story steeped in Italian tradition,
but one that has travelled a lot over the years,
crossing many borders: from Italy to England,
from England to Japan, and across the ocean to America.
And the journey has only just begun.
Our story

3. Our eight values

4. PANINO ITALIANO
Panino Giusto represents the Panino Italiano with a selection of excellent ingredients between
two slices of bread. The identity of italian food is unique in the world, conceived and crafted by
a complicit nature and extraordinary craftsmanship.
Panino Giusto represents the italian identity not only in terms of the ingredients used to prepare
the Panino, but also in the style of the service provided and the attention paid to the design.
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5. MILANO 1979
Panino Giusto was established at the end of the ‘70s in Milan, a city that more than
any other in Italy knows how to embrace and disseminate change and talent.
Milan is a city that enhances creative genius.
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6. EXCELLENT QUALITY
Panino Giusto expresses its excellence in a mix that encompasses the product,
service and environment.
A formula that is uncompromising and that is repeated every day.
Repeated, repeatable and accessible.
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7. PEOPLE
Panino Giusto considers human capital as its best resource.
Ingredients cannot exist without excellent producers, a Panino cannot exist without its
"master", a warm welcome cannot exist without young and motivated staff.
Success cannot exist without royal and regular customers.
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8. PASSION
Panino Giusto is driven by passion, the same passion that existed at the time
Panino Giusto was first established.
A passion expressed by knowing how to do things well, by the attention paid to details,
by the pondered choices, by the investment in the project’s cultural value and
by selecting people.
By the desire to grow even very far away, without losing the way home.
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9. FAST & EASY
Panino Giusto demonstrates how a small italian gastronomic masterpiece can be savoured
by everyone: Panino Giusto does not create embarrassment with complex
“mise en place” solutions or with formal uniforms worn by the staff.
Time is also one of the ingredients used by Panino Giusto.
The waiters and operators are quick and efficient, but not hasty, always courteous,
ready to listen to customers: they are the key players of the prompt service provided
by Panino Giusto.
Simplicity is complexity resolved.
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10. TRADITIONS E ORIGINALITY
Panino Giusto develops by interpreting new visions, while remaining faithful to its history
and tradition.
Change, to always remain true to who we are.
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11. TRAINING AND CULTURE
Panino Giusto offers its employees professional training and carreer path with the support
of Accademia Panino Italiano, place of education and culture dedicated to the promotion
of Panino Italiano as a cultural product, with exhibitions, events and a thematic library that
contains 1,000 volumes.
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12. Where we are
We opened our first restaurant in Milan in 1979 with the dream of celebrating the
Panino Italiano and letting the whole world know about it.
Since then, Panino Giusto has never stood still.
We now have 27 restaurants in 5 different countries: Italy, England, Japan, Hong Kong
(China) and, by the end of this year, the USA - in Cupertino, in the heart of Silicon Valley.
USA
REGNO UNITO
ITALIA
GIAPPONE
HONG KONG
5
nations
27
restaurants
400
employees
1million
panini sold each year

13. The panini of chef
Panino Giusto works with leading chef: their ideas, their creativity and their vision
have led to the creation of some amazing special editions.
Chef Alessandro Borghese
Alessandro Borghese is an Italian chef with a strong international background, whose skill and
personality appeal to a young audience looking for something new. Just one of the reasons why
Panino Giusto chose him.
In 2012, he created the Borghese di pollo for us.
Chef Claudio Sadler
Panino Giusto has worked with Claudio Sadler since 2013. He shares our philosophy that a
panino is much more than the sum of its ingredients: it’s a perfectly balanced blend of flavours
that leads to love at first bite.
In 2013, he created a panino called Tra i due.
In 2014: Sud, Armonia, Madras and Maya Burger.
This year, the Milano 2015, and there are more surprises on the way…. Chef Claudio Sadler

14. Our restaurants
The restaurant in Largo Carrobbio that opened in Milan in 2012 marked the start of a new style
that looks towards the future with one eye on the past.
Customers will find the essence and values of Panino Giusto perfectly reflected in the simplicity
of the interior and the quality of the materials used.
Panino Giusto is inspired by Italian design, and especially the architectural masters of Milan,
that international hub for design, quality, big names and outstanding materials.
The kind of design that never goes out of fashion.

15. www.paninogiusto.it