This is the first slide deck we used at Callbell (https://www.callbell.eu/) when trying to raise our first pre-seed round back in November 2018.

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Sales and Customer Support via WhatsApp Business,
Facebook Messenger, Instagram Direct and Telegram.
Everything in one single conversational marketing platform
One C t Ru m A

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What is Callbell?
Callbell is a is a multi-channel chat platform that allows B2C businesses
to sell and support customers through direct messaging apps such as
WhatsApp, Facebook Messenger, Instagram Direct and Telegram.
A web platform that centralizes messages
coming from different channels
How?
A web widget which allows the end user to
select their preferred channel to
communicate with the business

3. Why are we building Callbell?
With web traffic becoming
increasingly mobile and elusive,
traditional chat tools become
more and more obsolete in a B2C
context
WhatsApp is finally releasing its API
(January 2019) which will allow
companies to provide structured
support through this channel. Until
today this has not been possible.
Direct messaging apps help
companies collecting users
information once the chat has started
while the end customer is supported
through the channel he feels most
comfortable with
We believe direct messaging apps are the new customer support paradigm

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The product
Here a clickable prototype of the MVP
A Multi-user Live Chat Platform
CRM / Contacts Page
Settings / Widget Design

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Business Model
● SaaS Freemium Model with expected conversion rate between 4-5% from
free to paid plans.
● Two pricing tiers: n° of users and Integrated channels ---> WhatsApp Business
available on a 14 days free trial and included in paid plans only
● User acquisition based on a mix between product growth (Intercom model)
and online marketing channel mix
● Key Metrics: Validated Av. CPL: 13/15€
Expected CAC: 265€
Expected Arpa: 45/55 €
Expected Revenue Churn: 3-3.5%

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Competitive Landscape
Direct Competition
Live Chat Software
Here more details about market share and competitors size
Indirect Competition
Non-integrated
platforms
B2B oriented live
chat softwares
Traditional Helpdesk
platforms
Social Media Management Tools

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The Founding Team
Carlo Morandi
Sales & Marketing
Former: SendinBlue - Teamleader CRM
Gianluca Bargelli
Technology
Former: Algolia

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www.callbell.eu
Email: founders@callbell.eu
Phone N°: +39 348 404 2922