1. Daisy Marlow
63a Mare Street
E8 4RG
07971032159
E: daisymarlow@gmail.com
W: WWW.DAISYMARLOW.CO.UK
D.O.B: 22.01.1989
RÉSUMÉ
Combining my training in fashion marketing and buying with a lifelong interest in designers and trends, I have
forged a career in the London fashion industry. For the past eight years, I have worked in editorial styling,
production, digital marketing and events for respected luxury fashion brands, high-profile designers and high
end digital e-tailers. As a hard-working creative, I balance my strong appetite for achievement with a steady,
team-oriented ethic and love of learning.
EDUCATION
2008-2009 London College of Fashion Fashion2006-2007 St Marylebone 6th
Form English
Lit. (A), English language (A) Drama (B)
EXPERIENCE
FREELANCE STYLIST May 2014- Present
CLIENTS– Hunger Magazine, Elle India, Evening Standard, Lui, Bite Magazine, The Greatest,
Schon, U+Mag, Husk, Syn Magazine, Oyster, Agent Provocateur, In Style, Style.com, The Family
Traveller, Ten, The 26, ASOS, Caterpillar AW16, Religion AW16, Adidas Y-3, Alighieri Jewellery,
Temperley London, Hungry Tiger, Prism London
LFW SHOWS for Designers: Christopher Raeburn// Felder Felder// Alexandra Groover//
PPQ // Aminaka Wilmont// Elliot Atkinson// SS’10, AW’11, SS’12, AW’13, SS’14
Working closely with the designers to create each look for the shows.
Working under intense pressure and time constraints to ensure the smooth running of the runway
show. Directing the dressers and styling the models, and ensuring every look are to the designers
vision.

2. PERSONAL/ CELEBRITY STYLIST:
Alfie Allen
Clara Paget
Disclosure
Miquita Oliver
Actor Robbie Jarvis
JUNIOR FASHION EDITOR AND PRODUCTION CO-ORDINATOR AVENUE 32 Editorial
team August ‘11 – May ‘14
- Assistant Stylist to the Editor-in-Chief on all shoots both editorial and still life.
- Manage castings for all editorial online and e-commerce shoots, forming strong relationships with London’s
leading model agencies and negotiating usage and rates, whilst managing seasonal budgets for all editorial
shoots.
- Location scouting for shoots to reflect the concept and trend of each editorial.
- Coordinating production for all editorial shoots, sourcing new talent and creative artists including make-up,
hair stylists and photographers.
- Liaising with the buying and e-commerce digital teams to ensure the editorial team are consistently reflecting
the correct trends and pieces each season to maximise and push sales as well as being reactive to any change.
- Produce timely, brand reflective and interesting visual and written content for social media channels including:
Facebook, Twitter, Instagram and Pinterest.
- Ability to be reactive with our competitors but also take a ‘lead not follow’ creative approach with shoots and
written content.
- Contribute to all sections of the online magazine and related editorial outlets from ideas to written features to
editing- with a global focus on fashion, trends, celebrity, culture and current events
- Select suitable imagery for designer landing pages and E-newsletters.
Creating product pick edits for E-newsletters.
- Responsible for collating a style bible for editorial use and reference.
- Fostering strong relationships with external contacts including designers, PR companies, model agencies,
creative agencies to secure interviews, loan samples and discover new talent.
- Overseeing all digital media output to ensure consistency for the brand.
- Manage and oversee the editorial intern on organising sample loans and trafficking for editorial shoots.
- Street style photography over London Fashion Week for social media and general editorial trend coverage.
FASHION ADVISORNET-A-PORTER March ‘09 - July ‘11
- Communicate product knowledge to customers in a creative and inspiring way to instil
confidence and support conversion of enquiries into sales.
- Involved in the hosting and organisation of season previews for VIP customers. Liaising with party
planners, designers and then converting knowledge of the collections with the customers into
sales.
- Meet weekly sales targets.

3. - Organising model fittings in preparation for stills shoots and ensuring accurate size and fit
information is communicated on the website.
- Monthly trend and product presentations to the team- Power Point presentation with trend analysis.
- Maintain competitive awareness through reference to other websites, magazines and comparative
shopping projects.
- Attend seasonal designer clinics and assess fit, fabric and demand issues summarising results to the
team.
- Working closely with merchandising, buying and product editorial departments.
- Ensure brand awareness and trend knowledge is always one step ahead.
- Analyse sales trends and patterns to team in daily summary.
- Weekly Brand Specialist report for Buying and Merchandising teams.
PRODUCTION MANAGERAlexandra Groover// London Fashion WeekSales and PR, 2010
- Present
Managing the production and studio team including the writing and distribution of press releases,
editorial content, press invites, arranging interviews and press/ buying co-ordination on the day.
Liaising with the designer on pre-show production by booking stylists, makeup artists, dressers and
models.
On location production manager heading a team of six production assistants co-coordinating models,
dressers and designer.
Post show production of showroom manager arranging appointments for press and buyers to view the
collection as well as placing a season orders.
IT SKILLS
Firm grasp of a range of computer programs including Excel, Outlook, Word-processing and Power
Point, as well as a high aptitude for Photoshop and general computer aided design. Completed a
course in Retek (software used in retail management across buying and merchandising). Knowledge
and experience in web design.
BUSINESS
Strong understanding of digital e-commerce and a comprehensive understanding of business theories,
including marketing and promotion principles, operations and accounting, and financial management.
REFERENCES AVAILABLE UPON REQUEST