Croc’s Playcentre franchisees will receive extensive training prior to opening their centre. The basis to this training is that given by the solid operational experience of two hands on Director who have grown the business operation from the ground up. In addition, a franchise owner can expect individually tailored training and support in an ongoing fashion following initial training. This is weighted heavily toward the early period after opening and the following months.

1. www.franchisebuyer.com.au
Fact Sheet
Concept Children’s playcentre
Key People Lawrence Cusdin – Director
Brett Aldons, Director
Qualifications Required There are no formal qualifications required to run a Croc’s Playcentre.
Having experience in the supervision of staff is an advantage, a strong
commitment to high levels of customer service, and sound organisational
skills will stand you in good stead.
Business Established 2008
Franchising Commenced 2013
Training Provided Croc’s Playcentre franchisees will receive extensive training prior to
opening their centre. The basis to this training is that given by the solid
operational experience of two hands on Director who have grown the
business operation from the ground up. In addition, a franchise owner can
expect individually tailored training and support in an ongoing fashion
following initial training. This is weighted heavily toward the early period
after opening and the following months.
Marketing Support Croc’s Playcentre has an established suite of marketing tools that will be
made available to franchisees. These include strategies and campaign
materials developed to increase spend while in the centre, and also
others to draw customers to the centre from the local area. Just some of
these items include the Croc’s Playcentre Club, E-news and SMS
marketing.
Marketing Campaign View recent marketing materials and campaign examples on this profile.
Examples
Our Customers Customers include families, both young and young at heart. It is equally
popular as a place for parents to meet with friends while the children are
‘entertained’, mother’s groups meeting spots, grandparents taking the
kids on an outing and more.
Capital Investment Between $350,000 and $500,000 depending on size, equipment and
Required location of your site.
Information provided by Croc's Playcentre and correct as of 23/4/13 - while all care is taken, information should always be confirmed with franchisor.
To contact Croc's Playcentre call Grant Garraway of The Franchise Shop, at 1300 139 557 or send an email to grant@thefranchiseshop.com.au
Page 1 of 3

2. www.franchisebuyer.com.au
Fact Sheet
Finance Options N/A
Number of Units There are currently four Croc’s Playcentres in Australia.
Franchise Agreement Term 5 years
Sites / Territories Available Croc’s Playcentre is looking to expand throughout Australia. Your territory
will be developed for you around your chosen site. You will have exclusive
marketing rights within this territory.
Units Outside Australia There are no Croc’s Playcentres outside of Australia.
FAQ View or download the Croc’s Playcentres FAQ sheet on this profile.
Page 2 of 3
Information provided by Croc's Playcentre and correct as of 23/4/13 - while all care is taken, information should always be confirmed with franchisor.
To contact Croc's Playcentre call Grant Garraway of The Franchise Shop, at 1300 139 557 or send an email to grant@thefranchiseshop.com.au

3. www.franchisebuyer.com.au
Fact Sheet
Croc's Playcentre
Croc’s Playcentres has built its business around families. Not only does Croc’s Playcentre provide a fun and
entertaining place for children to burn off their energy, they also have a café for the adults to enjoy themselves
as well.
With a play area designed by a leading indoor play specialist, Croc’s Playcentres cater for all ages, with soft
areas for babies and toddlers and a huge range of activities and equipment for the older kids as well.
Activities include Australia’s biggest indoor slide, a toddler pirate ship area, a slam-dunk basketball room, mini
indoor trampolines, a two-land bike track with ride-on’s, a huge inflatable slide, a disco room and fun ball battle
zones as well as the first indoor jumping pillow.
But it’s not only the customers that are catered for at Croc’s Playcentre, potential franchisees are looked after as
well!
With an established name and reputation as a fun and exciting place for kids to play or hold a party, future
franchisees are already set up for success.
With a limited number of businesses working in this sector, competition is kept to a minimum and the Croc’s
Playcentre team provide franchisees with business advice, site selection and centre construction assistance,
information on equipment purchasing and ongoing management support.
“We have spent the last four years developing the brand here in Melbourne and we now intend to continue this
expansion throughout Australia,” Croc’s Playcentre founder and co-Director Lawrence Cusdin said.
Croc’s Playcentre franchise recipe for success?
• Full consultation on business plans, cash flow forecasts and profit and
loss analysis to prepare you for financing applications
• Assistance on site selection, lease negotiation and location design
• Project management of premises and equipment installation
• Comprehensive operations manual and operating procedures
• Full training on all aspects of managing your new business
• PR campaign including multi-media local marketing and website to
promote your business
• Guidance on staff recruitment and training
• Continuing support on all aspects of your business.
• The Croc’s Playcentre point of sale system
• Croc’s Playcentre Club advertising material
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Information provided by Croc's Playcentre and correct as of 23/4/13 - while all care is taken, information should always be confirmed with franchisor.
To contact Croc's Playcentre call Grant Garraway of The Franchise Shop, at 1300 139 557 or send an email to grant@thefranchiseshop.com.au