This is a Web 2.0 presentation I made for a Theory of Technical Communications class in graduate school.

1. Let’s. Get. Di-gi-tal.
Cara Gieringer | Theory of Technical Communications - Research and Application project
University of Arkansas at Little Rock | Professional and Technical Writing program
Spring 2012
Writing in a Web 2.0 World

2. O n c e u p o n a t i m e , t h e t e r m “ m e d i a ” r e f e r r e d o n l y t o p a p e r -
p r e s s e d n e w s j o u r n a l s a n d m a g a z i n e s t h a t y o u h a d t o u s e b o t h
h a n d s t o h o l d .
A picture of media circa 1944
Y o u c o u l d h e a r t h e p a p e r c r i n k l i n g i n y o u r h a n d s , t h e s w i s h i n g
o f e a c h p a g e t u r n . . .
Image from the Estate of Andre Kertesz, courtesy of Stephen Bulge Gallery; featured in the
2009 article, “The power of reading” by The Guardian’s Blake Morrison:
.www.guardian.co.uk/artanddesign/2009/jul/23/andre-kertesz-photography-reading

3. Most traditional print publications now
connect with customers through
multiple digital platforms as well.

4. Web 2.0 word cloud
http://www.wordle.net/create

5. “ i s a r a p i d l y e v o l v i n g g e n r e ,
d e v e l o p i n g a s n e w p l a t f o r m s e m e r g e . . .”
Source: “ Web 2.0 Storytelling: Emergence of a New Genre”
by Bryan Alexander and Alan Levine, EDUCAUSE Review
“Sto ries no w a re open -ended … hyperlinked , cro s s -
media , pa rticipa to ry, ex plo ra to ry, a nd unpredicta ble…
Web 2. 0 s to rytelling picks up thes e new types o f
s tories and runs with them, accelerating the pace
of creation and participation while revea ling new
directio ns fo r na rra tives to flo w.”
“A reader can add content into story platforms directly:
editing a wiki page, commenting on a post, replying in a Twitter
feed, posting a video response in YouTube. . .”
Web 2.0 story-telling . . .

6. We learn by sharing
Other Digital Calls-to-Action:

7. Share other users’ content
with friends
Post content in a social
community online
Ask for feedback Tag with relevant keywords

8. Attribute all sources
Just because it’s quick and easy to
share someone else’s content
online doesn’t excuse us from
accurately citing it.
Applies to ALL forms of published content:
• Photography
• Articles, quotes and essays
• Logos and other graphic files
Technabob Blog
http://technabob.com/blog/2008/06/24/web-20kool-aid-mashup-t-shirt
*licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United
States License. Technabob logo courtesy of Andrew Tingle. Design contains elements of
the Blix Theme by Sebatian Schmieg. Icons by Orman Clark. Powered by WordPress.

10. To effectively build and maintain community,
we have to learn to trust each other.

12. Harnessing the power of social media

14. In April 2012, media
marketer Tamba created
this visual tool to illustrate
how the image-sharing,
social media site Pinterest
doubled its traffic in only
three months…
Infographics communicate data using charts and graphs.
“Infographics turn data into information.” - www.coolinfographics.com

15. Web 2.0 technologies empower today’s
educators and students

16. A plethora of free learning tools are only a
Web search away…

17. Blogs and website comments help us to connect,
share resources and learn from each other

18. A streamlined experience that makes it
easier to find what you need and focus
on writing great blog posts.

19. “…using the power of social networks to create an
authentic, cooperative and socially useful journalism.”
Tool for blending
social media into
content-gathering
strategies
Discover,
verify and
deliver the
most valuable
social content

20. Social Bookmarking – resource management for a
world inundated with information overload

21. Social
bookmarking
Social media
news filter
Easy-access to
best links on
social journalism
Smarter, more productive writers
Connect with stacks
Best social tools for journalists
Links for student journalists
Best Social Journalism blogs
Best Collaborative Journalism case studies

23. This interactive map tracks the most congested areas in
Toronto with the help of community member responses.

24. A wiki is basically a digital classroom, a shared
workspace for modern discovery and education

26. • Hunt, Tara. “Citizen Happiness Workshop Part 2: The Building Blocks.”
Slideshare. 29 January 2008. Web. 7 May 2012.
• Alexander, Bryan and Alan Levine. “Web 2.0 Storytelling: Emergence of a New
Genre.” EDUCAUSE Review, vol. 43, no. 6. Web. November/December 2008.
Works Cited
• “Google Docs in the Classroom.” Teach Web 2.0. Wikispaces, 29 Oct, 2009.
Web. 29 April 2012.
• Edry, Ronny. Israel Loves Iran Facebook page. 2012. Web. 22 March 2012.
• Thompson, Stuart A. and Ian Merringer. “Interactive: What's the most congested
street in Toronto?” The Globe and Mail . 7 March 2012. Web. 27 April 2012.
• Lasica, JD. “Reimagining Journalism in the Age of Social Media.”
Slideshare. 24 Aug. 2011. Web. 30 April 2012.
• Myers, Steve. “How Google beat AP with Iowa caucus results (and why it matters).”
The Poynter Institute, 6 Jan. 2012. Web. 7 May 2012.
• Aisch, Gregor et al. The Data Journalism Handbook. Ed. Jonathan Gray.
DataJournalismHandbook.org. Open Knowledge Foundation, 2011. Web. 30 April 2012.
• “[Infographic] Interest in Pinterest.” Tamba Blog.
http://www.tamba.co.uk/blog. 27 April 2012. Web. 5 May 2012.