Marketing campaign created for Pancheros as part of Integrated Marketing Communications course at the University of Iowa.

1. Pancheros
Fall 2017

2. Our Team
Cam Phillips
cameron-phillips@uiowa.edu
Nick Whittaker
nick-whittaker@uiowa.edu
Hana Svitek
hana-svitek@uiowa.edu
Melody Han
xuanyihan1014@gmail.com
Diego Del Rio
diego-delrio@uiowa.edu

3. Objectives
1. What to do for year 26?
2. Increase mobile application use
3. Bring awareness to Iowa City being the original location

4. Solution - Bob Hall Of Fame

5. Spotify/Pandora

6. Spotify/Pandora

7. Website Banner Ad

8. Website

9. Google Ad

10. Billboard

11. Print Ad/Poster

12. Print Ad/Poster

13. Instagram: The Bob Hall of Fame

14. Integrating with Pancheros App

15. Other Bobs to Use
● Bob Saget
● Bob Marley
● Bob the Builder
● Sideshow Bob
● Bob Barker
● Bob Ross
● SpongeBob SquarePants
● Bob Belcher
● Bob Dylan
● Bob Kelso
● B.O.B.

16. Additional Ideas
● Ask for submissions from “normal” Bobs
● Could partner with famous Bobs to get them to send an acceptance speech
● Could use to PR advantage by honoring Bobs who served in military, Bobs in the
children’s hospital, etc.
● Bob Hall of Fame merchandise

17. Merchandise

18. Iowa City: The Original Pancheros

19. Baseball = Cooperstown
Football = Canton
Bobs = Iowa City

20. Thank You!

21. Questions?