The document outlines 10 signs that a business should invest in content marketing, including that it can cut through clutter, drive website traffic, generate positive leads at low cost, engage customers, build credibility, minimize crisis, reach a global audience, have an evergreen impact, and provide a great return on investment. Content marketing is expected to be a $300 billion industry by 2019 and boost company revenues by over 13% on average.

1. 10 Signs You Should Invest In
Content
September, 2015
http://www.camasmedia.com/
By Camas Media

2. 1.
• Content Marketing has been capturing the imaginations of
forward thinking marketers’ world over.
• Content Marketing is expected to cross the $300 billion mark
in 2019 according to PQ Media’s ‘Global Content Marketing
Forecast 2015-19′.
• Maintaining a upward momentum, this form of marketing
boosted companies revenues by 13.3% to $26.47 billion in
2014.
• 2015 is the sixth year of a double-digit growth of this
industry
Content Marketing- the way to go

3. 2.
10 signs to use Content Marketing
for your business
1 CUT THROUGH THE
CLUTTER
• In the age of information overload your information can get
lost in the din.
• A good and clever piece of content marketing can make you
stand out of the crowd and get noticed by your audience.

4. 3.
10 signs to use Content Marketing
for your business
2 DRIVE TRAFFIC TO
YOUR WEBSITE
• Virtually every business worth its salt has a website these
days.
• Your website is a potent tool for marketing,
• Content Marketing helps cash on that potency by devising
ways to drive traffic to your website and generate a buzz
around your product/business.

5. 4.
10 signs to use Content Marketing
for your business
3 POSITIVE LEAD
GENERATION
• All traffic to your website are
potential customers.
• With Content Marketing you can be
in control, and make your
marketing irresistible to your
potential leads and make them pay
for it.

6. 5.
10 signs to use Content Marketing
for your business
4 LOW CUSTOMER
ACQUISITION COST
• One of the most compelling reasons
in favor of content marketing is the
low cost of customer acquisition as
compared to traditional marketing.

7. 6.
10 signs to use Content Marketing
for your business
5 ENGAGED
CUSTOMER BASE
• An engaged audience online, directly translates to a
buzzing business be it online or offline.
• The outreach you gain with content marketing makes this
far easier to achieve.

8. 7.
10 signs to use Content Marketing
for your business
6 BUILD CREDIBILITY
• Content marketing helps
you position as a thought
leader/expert in your field
of business.
• The kind of content you will
churn out will impact your
business and its credibility.
• But this process is
sustained, so patience and
good content is the key.

9. 8.
10 signs to use Content Marketing
for your business
7 MINIMIZE CRISIS
• With a strong content marketing strategy, the crisis
effect can be minimized by allowing instant responses
to perceptions.
• An effective content marketing can also shift
discussions to the way you want.

10. 9.
10 signs to use Content Marketing
for your business
8 GO GLOBAL
• Content marketing puts you out there.
• You get to interact and discuss ideas, products etc with
anyone and everyone who is online and that’s nearly
half of the world!
• With such a customer base, any business has a chance
to make a mark.

11. 10.
10 signs to use Content Marketing
for your business
9 BE EVERGREEN
• With some great content, be assured you will be alive
on the net for a long time.
• White papers, ebooks and how to’s etc are some types
of content that interested parties download a lot of
times.

12. 10 signs to use Content Marketing
for your business
10 GREAT ROI
• Content marketing enables you to measure the ROI,
which is in many cases much higher than the traditional
marketing methods.
• With a miniscule investment, the effects of content
marketing are long term.
11.

13. In one sentence
Camas Media is a Content marketing and Buzz PR company creating digital
experiences for a new type of consumer. To know more about us connect
with us on:
Camas Website
Facebook
Twitter
LinkedIn