The document provides 10 tips for effective websites for local businesses. Tip #1 is to have a compelling layout design with professional design and effective use of colors, bullets, spacing and typography. Tip #2 is to have great content focused on topics users want to read about rather than just the company. Tip #3 is to keep content concise and easy to read using shorter pieces, bullets and whitespace. Tip #4 is to use keyword-rich headings to break up content and direct users to information. Tip #5 is to use visual content like images, graphics and videos which can grab attention.

1. 10 Top Effective
Website Tips
Lorraine Tapper
07486 363 852
www.TheMarketingQueenBee.co.uk
For Local Businesses

2. TIP #1
Compelling Layout Design
Your website is your “digital first
impression” to the world; and the first
thing people take notice of is the
design and layout.
A professional design coupled with
the effective use of colors, bullets,
spacing, and typography are key to
keeping visitors around.

3. TIP #2
Have Great Content
Content is king in the world of online
marketing; without it, every online
strategy will fail – including your
website.
Make sure your content is focused
around topics that your audience
WANTS to read, as opposed to being
all about your company.

4. TIP #3
Keep Your Content
Concise and Easy to Read
Your website visitors are not usually
looking to read a book.
Use shorter pieces of content to help
them consume the information faster
and easier.
Cut out any unnecessary information
and get to the point by using bullets
and ample whitespace.

5. TIP #4
Use Keyword-Rich
Headings
Using keywords in your content is
great for helping it get picked up by
search engines.
However, this is also a great way to
break up longer pieces of content by
sending viewers directly to the
information they may be looking for.

6. TIP #5
Use Visual Content
Pictures are worth a thousand words,
so you can relay a lot of information
in an image, graph, infographic, video,
or photo.
Visual content is becoming extremely
popular today as a way to support
textual content because they can grab
and hold attention.

7. TIP #6
Make Navigation
Effortless
The last thing a visitor wants to do is
get lost when landing on your
website. If this happens, most will
leave right away.
Make sure your navigation is smooth,
simple, and easy to follow in order to
boost conversions.

8. TIP #7
Capture Leads
Once a visitor leaves your website,
there is a big chance that they will
never return.
Therefore, you should have a way to
establish a connection with them,
such as an email capture form and
social media “join us” calls to actions.

9. TIP #8
Make Sure Everything
Works
Nothing can turn a visitor off more
than broken links, slow loading times,
or forms that don’t work.
Check periodically to make sure that
all aspects of your site are working as
they should to avoid losing visitors.

10. TIP #9
Mobilize Your Website
Traditional websites are not built for
viewing on mobile devices.
Millions of people today are using
their smartphones to surf the web.
So you should have a mobile-friendly
website to avoid losing potential leads
and customers.

11. TIP #10
Don’t Forget Your Calls to
Action
Every page of your website should
include a call to action that tells
visitors what you want them to do.
Your call to action should be short,
clear, and to-the-point.
Want them to call you, visit you, or
email you? Boost conversions by
telling them to do it.

12. THANK
YOU!
Lorraine Tapper
07486 262 852
www.TheMarketingQueenbee.co.uk