Focus group participants provided feedback on a digipak album design. Several participants liked the use of only two colors that grabbed attention and the negative space. One commented they liked how the male actor's photos subverted the male gaze. Suggested improvements included adding another review of the music video and making the negative images clearer. Participants felt the similar design of the digipak and advert showed continuity. They thought the simple design without much writing gave it an indie or edgy vibe that matched the music video genre. The contrasting colors and unusual color inversion would make them want to buy the album to see the genre.

1. DIGIPAK FOCUSGROUP FEEDBACKIN NOTEFORM
Digipak
‘I reallylike howthe photosof the male actorsubvertsthe male gaze,andcreatesa female gaze’-
Harriet
‘I reallylike the coloursasthere are onlytwo,buttheystill grabyour attention’-Hannah
‘I reallylike howthe negative space isusedandthe effectof invertingthe colours’ Chloe
‘really like the use of negativeimages’daisy
What can be improved?
‘I thinkthatthere shouldbe anothercritique toreview the musicvideo’ Harriet
‘I thinkthatthe negative imagescouldhave beenalittle bitclearer’Daisy
‘I thinkthaton the advertyou coulduse anotherimage insteadof justone’Hannah
Favourite parts and why?
‘I reallylike howyouhave usedsimilarphotosonthe digipackandthe advertas itshowscontinuity’
Harriet
‘I like thatthere isnotmuch writingonit andits justsimplistic’daisy
There isa unique style throughoutboth’Chloe
What image does it give the artist/band?
‘I thinkithas quite anindie vibe’Hannah
‘italsomatchesthe genre of the musicvideotoo’ Harriet
‘seemsquite edgy’daisy
Wouldyou buy this albumand why?
‘I wouldbecause the coloursare quite differentandcontrasting’ Harriet
‘ithelpsyoutoo see the genre andwill make youwantto buyit’daisy
‘it’sgot an unusual effecttoitas itsinvertedthe colours’ Chloe