7. Mission statement: “With every pair you purchase, TOMS will give a pair of new shoes to a child in need.” (TOMS.com) One-for-One
8. Blake Mycoskie Profession: social entrepreneur Age: 33 Lost the $1 million prize within minutes Traveled independently after the season The Story: The Founder
9. The Story: The Idea Argentina Volunteered in small rural village at end of trip “…it broke his heart to see otherwise healthy kids developing foot problems from walking miles without shoes.” (Chansanchai) (TOMS.com, Chansanchai)
10. “Podoconiosis” “Mossy Foot” – soil transmitted fungus “affects an estimated 1 million in Ethiopia alone…” (Friends of Tom) The Story: The Idea Why Shoes? Shoes are part of school uniform. No shoes? No school. No education? Unrealized potential. (TOMS.com, Chansanchai)
11. The Story: Dream to Reality January 2006 Manufacture 200 original TOMS to meet 200 needs in rural village September 2006 10,000 sales in U.S. First delivery to Argentina: 10,000 shoes (TOMS.com, Chansanchai)
12. TOMS Today: *As of April 2010: 600,000 pairs sold & delivered Ralph Lauren Element Skateboards One-for-One Movement (TOMS.com)
