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  1. 1. By Robert Ha<br />
  2. 2. WHY DID I PICK <br />I recently bought my first pair of TOMS this summer.<br />TOMS Shoes is a great company, which is also very charitable. I like what they are trying to achieve. <br />My favorite shoe brand.<br />
  3. 3. In 2006, American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers.<br />
  4. 4. Many children in developing countries grow up barefoot. Whether at play, doing chores or going to school, these children are at risk:<br />•A leading cause of disease in developing countries is soil-transmitted diseases, which can penetrate the skin through bare feet. Wearing shoes can help prevent these diseases, and the long-term physical and cognitive harm they cause.<br />•Wearing shoes also prevents feet from getting cuts and sores. Not only are these injuries painful, they also are dangerous when wounds become infected.<br />•Many times children can't attend school barefoot because shoes are a required part of their uniform. If they don't have shoes, they don't go to school. If they don't receive an education, they don't have the opportunity to realize their potential. <br />
  5. 5. FACTS:<br />Colors&Logo: baby blue and white, the Argentinean Flag.<br />Focus group: young adults, male or female. Usually from ages 19-24<br />The TOMS mission of giving shoes has attracted other brands, resulting in unique and successful collaborations. Examples of these collaborations are with Ralph Lauren and Element Skating Company.<br />
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  11. 11. ABOUT<br />
  12. 12. WHY ARE COOL<br />TOMS are comfortable and look good on your feet.<br />TOMS are in style with college and high school age groups.<br />TOMS offer a direct cause, knowingly, when you buy a shoe you are giving one.<br />TOMS ARE SWEET.<br />
  13. 13. HOW ARE DIFFERENT<br />Most college campuses have TOMS club.<br />TOMS haven’t spent a dime on advertising.<br />Buying TOMS is a charitable cause.<br />Every Tuesday is TOMS day.<br />TOMS have several projects frequently, for example<br />On April 8, 2010, TOMS hosted the 3rd annual One Day Without Shoes. The company challenged people worldwide to go a day without shoes in order to raise awareness for the millions of children who go without shoes every day. Over 250,000 people across the globe went barefoot on April 8 in support of TOMS One Day Without Shoes.<br />
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  15. 15. Closing statement<br />TOMS Shoe company is mainly for good cause.<br />Their motto is One For One. <br />TOMS have given one million pairs of shoes to children in need since September 2010.<br />If one were to start a TOMS club they would gain valuable experience in marketing, event planning, promotions, viral marketing, and leadership and ultimately receive a letter of recommendation.<br />
  16. 16. THANKS<br />Questions? Comments? Concerns?<br />