Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Toms

4,265 views

Published on

Published in: Business, Lifestyle
  • Be the first to comment

Toms

  1. 1. By Robert Ha<br />
  2. 2. WHY DID I PICK <br />I recently bought my first pair of TOMS this summer.<br />TOMS Shoes is a great company, which is also very charitable. I like what they are trying to achieve. <br />My favorite shoe brand.<br />
  3. 3. In 2006, American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers.<br />
  4. 4. Many children in developing countries grow up barefoot. Whether at play, doing chores or going to school, these children are at risk:<br />•A leading cause of disease in developing countries is soil-transmitted diseases, which can penetrate the skin through bare feet. Wearing shoes can help prevent these diseases, and the long-term physical and cognitive harm they cause.<br />•Wearing shoes also prevents feet from getting cuts and sores. Not only are these injuries painful, they also are dangerous when wounds become infected.<br />•Many times children can't attend school barefoot because shoes are a required part of their uniform. If they don't have shoes, they don't go to school. If they don't receive an education, they don't have the opportunity to realize their potential. <br />
  5. 5. FACTS:<br />Colors&Logo: baby blue and white, the Argentinean Flag.<br />Focus group: young adults, male or female. Usually from ages 19-24<br />The TOMS mission of giving shoes has attracted other brands, resulting in unique and successful collaborations. Examples of these collaborations are with Ralph Lauren and Element Skating Company.<br />
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11. ABOUT<br />
  12. 12. WHY ARE COOL<br />TOMS are comfortable and look good on your feet.<br />TOMS are in style with college and high school age groups.<br />TOMS offer a direct cause, knowingly, when you buy a shoe you are giving one.<br />TOMS ARE SWEET.<br />
  13. 13. HOW ARE DIFFERENT<br />Most college campuses have TOMS club.<br />TOMS haven’t spent a dime on advertising.<br />Buying TOMS is a charitable cause.<br />Every Tuesday is TOMS day.<br />TOMS have several projects frequently, for example<br />On April 8, 2010, TOMS hosted the 3rd annual One Day Without Shoes. The company challenged people worldwide to go a day without shoes in order to raise awareness for the millions of children who go without shoes every day. Over 250,000 people across the globe went barefoot on April 8 in support of TOMS One Day Without Shoes.<br />
  14. 14.
  15. 15. Closing statement<br />TOMS Shoe company is mainly for good cause.<br />Their motto is One For One. <br />TOMS have given one million pairs of shoes to children in need since September 2010.<br />If one were to start a TOMS club they would gain valuable experience in marketing, event planning, promotions, viral marketing, and leadership and ultimately receive a letter of recommendation.<br />
  16. 16. THANKS<br />Questions? Comments? Concerns?<br />

×