TOMS Shoes


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TOMS Shoes

  1. 1. Digital Marketing Strategy By Michelle Budaj
  2. 2. With every pair you purchase, TOMS will give a new pair to a child in need. One for One . TOMS Shoes
  3. 3. Challenges vs. Goals <ul><li>Knowledge of TOMS Shoes and Friends of Toms (Nonprofit) </li></ul><ul><li>Expanding clientele </li></ul><ul><li>Participation in nationwide events </li></ul><ul><li>Increase and tailor social media </li></ul><ul><li>Increase Sales </li></ul><ul><li>Create awareness of International situations </li></ul><ul><li>Expose one of a kind movement </li></ul>
  4. 4. Step by Step…There is Always Room for Improvement
  5. 5. Where Do You Take Your TOMS? <ul><li>Create a profile and meet with other fans </li></ul><ul><li>Check into locations and share your TOMS adventures with friends </li></ul><ul><li>See company updates while on the go </li></ul><ul><li>Use a GPS navigation to find the closest location to purchase a pair </li></ul><ul><li>Connect to the TOMS website and make purchases from your phone </li></ul><ul><li>See the new styles and how to wear your shoes </li></ul>TOMS
  6. 6. One for One… Buy One for Less $35 Dollars worth $70 at TOMS Shoes ( Blake Mycoskie, Founder of TOMS
  7. 7. Style Your Soles From Your Soul <ul><li>Create a Style Your Soles site </li></ul><ul><li>Allow customers to personalize and purchase their own shoes with their favorite colors and patterns </li></ul><ul><li>Fans will vote on favorite shoes created each season </li></ul><ul><li>Winning shoes will be mass produced and sold on </li></ul>
  8. 8. Step into Search Engine Optimization Lightweight Shoes Canvas Shoes Simple Shoes
  9. 9. Measuring TOMS Success Monitor Facebook, Twitter, Blog Usage of Online Coupons Mobile Application Purchases Google Analytics Increase in Sales and Awareness
  10. 10. TOMS Budget and Timeline SEO $$$ Social Media $ Smart Phone Application $$$ Online Coupons $$ Website Modification $$ Google Analytics $$