The Best Property Management Service Providers 2023.pdf

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ISSUE- 12 VOL-06 2023
Level Playing
How the Best Property Management
Service Providers are Bridging
the Demand-Supply Divide?
PROPERTY
MARSHAL
The Best Hassle-Free Property Management
You Will Ever Get
Reality Check
Challenges and Opportuni es for the
Best Property Management Service
Providers in the New Normal
Jeevan Gowda
CEO

Freedom & Property
Rights are
inseparable
- George Washington
YOU CAN’T
HAVE ONE
WITHOUT THE
OTHER

Your Real Estate Investment
Value Maximizers
n India’s fast-paced and dynamic real estate market,
Iproperty owners often find it challenging to manage
their properties efficiently. From tenant screening and
rent collection to property maintenance and legal compli-
ance, numerous responsibilities demand time, expertise, and
resources. This is where professional property management
service providers step in, offering comprehensive solutions
to streamline property management and maximize returns
for property owners.
As we enter the year’s second half, the Indian property
management industry has witnessed significant growth and
innovation. The best property management service provid-
ers in India have adapted to the evolving needs of property
owners, leveraging technology and industry expertise to
deliver exceptional services. These providers are pivotal in
bridging the gap between property owners and tenants,
ensuring a seamless experience for both parties.
They offer a wide range of services tailored to meet the
unique requirements of different property types, including
residential, commercial, and mixed-use properties. Their
services encompass every aspect of property management,
including property marketing, tenant screening and
placement, rent collection and accounting, property
maintenance and repairs, lease management, legal compli-
ance, and even eviction procedures, if necessary.
In addition to their comprehensive service offerings, India’s
top property management providers leverage technology to
enhance efficiency and transparency. They employ robust
property management software and online platforms that
enable property owners to access real-time updates on their
properties, financial reports, and communication logs with
tenants. These technological advancements have revolution-
ized property management, making it more accessible,
organized, and hassle-free for property owners.
Kedar Borgaonkar
Managing Editor
kedar.borgaonkar@ciolookindia.com
Moreover, these property management service providers
prioritize customer satisfaction and provide personalized
support to their clients. They have dedicated teams of
experienced professionals who understand the local real
estate market, tenant preferences, and legal regulations.
This expertise allows them to offer valuable insights and
guidance to property owners, helping them make informed
decisions and optimize their rental income.
As the Indian real estate market continues to grow and
diversify, the demand for professional property manage-
ment services is expected to rise. The best property
management service providers are poised to meet this
demand by offering innovative solutions, leveraging
technology, and providing exceptional customer service.
Whether you are an individual property owner or a
corporate entity, these providers are committed to maximiz-
ing the value of your investments and simplifying the
complexities of property management.
This CIOLook India’s exclusive edition, ‘The Best
Property Management Service Providers – 2023,’ brings
an exciting array of property management service providers
in India. With their comprehensive services, technological
advancements, and customer-centric approach, these
providers offer property owners the opportunity to unlock
the full potential of their investments while ensuring a
hassle-free experience. Also added are two trendy articles to
enhance your market outlook.
Read on and enjoy!

Cover Story
PROPERTY
MARSHAL
You Will Ever Get
08

Proﬁles
Articles
22
26
16
30
Level Playing
How the Best Property Management
Service Providers are Bridging
the Demand-Supply Divide?
Reality Check
Challenges and Opportuni es for the
Best Property Management Service
Providers in the New Normal
Cura Property Services India
Guaranteed and Transparent
End-To-End Property Management Solu ons
PropertyAngel Management
Fostering Transparent Property
Solu ons

CONTENT
DESIGN
Visualizer : Sandeep Tikode
Art & Design Director : Rashmi Singh
Associate Designer : Sameen Arif
SALES
Asst. Vice President : Swapnali Vasaikar
Sr. Sales Manager : Tejaswini Whaval
Business Development Lead : Suraj Gadekar
Business Development Exec : Reetika Sharma
TECHNICAL
Technical Head : Rajeshwari Avhad
Technical Consultant : Prachi Mokashi
JUNE, 2023
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Property Marshal is a professional property management
venture which has engaged with thousands of clients and
successfully managing their property across the city.
Property Marshal Jeevan Gowda,
CEO
Company Description
Homeambit is a refreshing approach to Property Management that
combines people who care with easy to use technology.
Crest is a full service Property Management company that provides
services post purchase of a residential and commercial asset.
With more than nine years of track record in managing properties,
Cura provides end-to-end property management services for its
clients.
Homeambit LLP
Crest Property Solutions
Private Limited
Cura Property
Services India
(Division of DAP
Consultants Pvt. Ltd.)
Niraj Choudhary,
Founder and CEO
Siddharth Prasad,
CEO
Mrs Dipty Anvay
Paranjape,
Co-founder and
Managing Director
Featuring
PropertyAngel is an award-winning property management
company, based in Bangalore.
PropertyAngel
Management Pvt. Ltd.
Sapna Chandiramani,
CEO and MD
The Best
Property
Management
Service Providers
- 2023

With , you can
Property Marshal
get everything relating to property
management done through a
single company.
PROPERTY
MARSHAL
You Will Ever Get

here are two sides to real estate investment to be
Tconsidered before going for it. The first side is
overt, that whatever the times be, your property
always gives substantial ROI compared to other outlays.
Property management is the other side, which is inert and
goes overlooked. Those who own multiple real estate assets
in various locations know how hard it is to keep track of all
the minute details when renting, leasing, maintaining, and
leveraging substantial returns from these immovable
resources.
If you are one of those, with the majority of your invest-
ment in Bangalore, then all your worries, concerns,
tensions, and issues regarding managing your property will
be erased once you meet the most competent team of
Property Marshal led by the exceptional team leader and
CEO, Jeevan Gowda.
The Property Marshal’s League
Speaking about his exceptional core team, Jeevan says first
is his spouse Spoorthi Shetty, Director of the firm.
Spoorthi is an MBA Marketing from Manipal Institute of
Management. She has served corporates for ten years in
Financial Service Industry. Spoorthi being another director
of Property Marshal firm supports in many ways. “She is
like an anchor to all of us,” says Jeevan.
They incorporated this company as M/S Propgain reality
LLP in 2015. Jeevan and Spoorthi Shetty are the directors
of the firm. Property marshal ® is the brand name for
tenancy management having grabbed many ISO certifica-
tions.
The Most Sensible Return on Investment
Sharing his thought, Jeevan says that time and again, it has
been proven that the best, safest, and often the most
lucrative investment for the long run is in real estate.
Thus, it is unlikely to surprise anyone that people prefer
investing in real estate units like apartments or other
properties wherever they can. That said, managing too
many properties can be a challenge and consume too much
of your time. Thus, it is only sensible to go for property
management services.
These are the services given by property management
companies to the owners of various properties for a small
fee.
The exact nature of services included varies from company
to company. With Property Marshal, you can get property
management done through a single company. These
services especially benefit non-residents or people with a
long cluster of companies.
According to him, everyone living in a house or needing
premises, like renters, first home buyers, investors, and
employers needing corporate accommodation, more than
any NRI seeking professional help in managing their
properties, are the main target audience.
What makes Property Marshal different from other
competitors is that Jeevan and the team are stringent in
screening tenants. They do strong background verification
for higher-end properties. They even do CIBIL check before
placements. “Our approval rates are very low to avoid
imminent problems.”
Secondly, the obligation to collect and distribute rents
through proper channels and tracking the same is done. Not
all can provide this kind of effective service to property
owners.
He insists, “As our services are limited to Bangalore, we
hold a strong presence in all Bangalore locations. We stand
as top service providers.”
Telling the immersive benefits offered by Property Marshal
to the property management sector, Jeevan says they
include hassle-free management to property owners selling
off property, screening and placement of tenants, managing
their issues, timely rent distribution, timely rental escalation
and renewals, updating all of this as and then, maintenance
and repairs when tenants move out, etc.
The Champion of Strategic Mission
Jeevan possesses progressive management expertise with
Executive MBA from IIMB, demonstrating skills in the
initiative, creativity and success in the domain of Sales,
Marketing and Business Development. He has served
MNCs and Top Financial Institutions as VP with 18 years
of rich experience managing wealth for HNI and ultra
HNI’s related to liquid assets, adept in handling business
with a focus on top-line and bottom-line performance and
expertise in determining the company’s mission and
strategic direction as conveyed through policies and
corporate objectives.
The Best Property Management Service Providers - 2023

We blend a
personal
relationship with
property
management
services rather than
just commercial
intention.

Jeevan found that there was always a huge gap between the
liquid assets to fixed asset front when it comes to serving
the clients. Real estate is assumed to be an unorganized
sector even now. He wanted to blend a personal relationship
with property management services rather than just
commercial intention; this strategy helps acquire and retain
clients for the long term and aims to look forward long term
relationships with our clients, whether NRI or IR, in
managing their properties.
Envisaging Tech Advanced Real Estate
Being an experienced leader, sharing his opinion on how
the adoption of modern technologies like AI and ML is
impacting today’s real estate sector and how Property
Marshal is adapting to the change, Jeevan says that
Artificial Intelligence has transformed the real estate
industry forever, changing the day-to-day work of apprais-
ers, mortgage lenders and developers — not to mention
homeowners. AI in real estate can take many forms. It
encompasses analytics that informs investing and decision-
making and automation that helps professionals throughout
the industry provide an optimal customer experience.
Artificial Intelligence can be applied in property manage-
ment to observe and envisage when the systems of critical
maintenance are ready for replacement. The technology is
also valuable to keep a tab on rental trends in particular
geographical zones and increase tenant rents automatically
when leases terminate. Property management companies
can achieve other details of property management, such as
building automation and growth analysis, to regulate
probable returns on the basis of critical inputs that influence
rents, expenditures and proceeds in rental housing.
Smart Home Devices: Alexa, Amazon eco smart lock or
devices supporting these allow homeowners to control
appliances, thermostats, lights, and other devices remotely
Mrs. Asha–Senior Sales Advisor
Asha has in-depth knowledge and 6 years of
real estate experience. Her role as senior sales
advisor mainly in acquisition front includes
coordination working across multiple
channels in the company.
Mr. Vinay – Operations Manager
Vinay has worked with various firms in admin
and support department with 7 years of
experience. Vinay is heading operations &
support team for Property Marshal.

using a smartphone through an internet connection.
Motion sensor lights- are almost adopted in many gated
communities to save energy.
Smart thermostats- using Wi-Fi to connect with an app from
your phone, one can schedule heat and cooling, adjust your
home's temperature no matter where you are, and even set
up automation with other smart devices.
Virtual and Self-guided Touring Platforms: VR is the
future of real estate marketing.
Delivery management solutions, Keyless building entry
systems,
Visitor management systems are already very popular in
residence or commercial property management.
Most of these are used or provided by luxury segment
builders oﬀering to millennials, and their younger
counterparts have been raised with technology that has
rapidly advanced over the past few decades and shows no
signs of slowing down anytime soon. As such, this genera-
tion naturally gravitates toward the latest technology. The
latest technology allows residents to live more conveniently
and streamline their everyday processes.
Property management services have their challenges
dealing with these when tenants move out. Managing these
devices and their wear and tear due to usage would be
challenging.
“But the fact is: This new technology is a sign of progress
and growth, and without it, we're stuck in the past.”
Breaking the Conventional Wisdom
When probed about considering the current industry
scenario and what kind of challenges they face and
Mr. Prabhakar
Senior Property Manager heads East & North
Bangalore region has overall 10 years of
experience in property management. He is top
performer handling the premium properties in
Bangalore.
Mr. Saravanan
Property Manager being the top performer
for 2022-23.

overcome, Jeevan says that how much ever technology has
improved the mentality or the thought process of the house
owners to a large extent is not updated in India. Even if they
know they need all the services from the property manage-
ment end, they compromise and go to the brokers rather
than opt a good property management services.
In his advice to budding professionals aspiring to venture
into the property management solutions sector, he says
money can’t buy many things – any aspirants who want to
enter this business with VC funding or big money and want
to grow immediately can’t buy patience, nor they can earn
service rewards in no time. To start anything related to the
service industry, one must have a lot of patience and time
because it's dealing with people and their emotionally
attached assets.
Expanding The Future Scope
On envisioning scaling Property Marshal’s operations and
oﬀerings in the future, he divulges that they have been
using technology to a larger extent for maintenance
updating, rent collection and distribution, tracking non-
rental payments, collection process etc., beyond which the
cost of managing the higher end, of technology involved
services would be costlier for one who avails the property
management services.
“It is these traits that earned us awards, accolades and
recognitions, including,
Ÿ ‘The Most Admired Real Estate Tycoons to Watch in
2022,’by The Business Fame.
Ÿ The ‘10 Most Promising Property Management Service
Providers, 2021,’by Silicon India.
Ÿ ‘The 10 Best Real Estate Brands to Watch in 2021,’by
The Leader Global Magazine,” concludes Jeevan.
For more information, you can connect at +919900001326
or .
support@propertymarshal.in
What makes Property Marshal different is
that it is very stringent in screening tenants
where its team does strong background
verification for higher-end properties.

Reality Check
The real estate industry, like many others, has
undergone significant changes in the wake of the
global pandemic. The "new normal" has presented
challenges and opportunities for property management
service providers. As the world adapts to a post-pandemic
era, the best property management service providers must
navigate these changes and embrace innovative solutions to
thrive in this evolving landscape.
~Challenges~
Remote Operations and Communication:
Adapting to remote operations is one of the most significant
challenges for property management service providers in
the new normal. With physical distancing measures and
remote work becoming the norm, property managers must
find efficient ways to handle day-to-day operations,
communicate with tenants, and address maintenance issues.
Implementing robust technology solutions and leveraging
digital communication platforms becomes essential to
ensure smooth operations and maintain effective tenant
relationships.
Health and Safety Compliance:
The pandemic has brought health and safety to the forefront
of property management concerns. Property managers now
face the challenge of implementing and enforcing stringent
16 | June,2023 www.ciolookindia.in

Challenges and Opportunities
for the
Best Property Management
Service Providers
in the
New Normal
health and safety protocols to protect tenants and staff. This
includes regular sanitization of common areas, implement-
ing social distancing measures, and ensuring compliance
with local health guidelines. Staying updated on the
evolving regulations and effectively communicating these
measures to tenants is crucial in maintaining a safe living
and working environment.
Evolving Tenant Expectations:
Tenants' expectations and preferences have also evolved in
the new normal. They now prioritize features such as
touchless entry systems, contactless payment options, and
enhanced cleaning protocols. Property management service
providers must adapt to these changing expectations and
invest in technology and infrastructure upgrades to meet
tenant demands. Embracing smart building technologies,
such as IoT-enabled devices and automated systems, can
enhance tenant experiences and operational efficiency.
Financial Uncertainty:
The new normal has introduced economic uncertainties,
including job losses and financial constraints for tenants.
Property management service providers may face chal-
lenges in rent collection and dealing with delinquent
payments. Developing flexible payment plans, offering
online payment options, and implementing effective debt

recovery strategies can help mitigate financial risks and
maintain stable cash flow.
Remote Property Inspections and Maintenance:
Due to remote work and limited property access, physical
property inspections and maintenance activities have
become more complex. Property management service
providers must find innovative ways to conduct virtual
checks, coordinate repairs and maintenance tasks, and
ensure compliance with safety regulations. Leveraging
technology such as video inspections and remote monitor-
ing systems can streamline these processes and minimize
disruptions.
*Opportunities*
Technology Integration:
The new normal presents a unique opportunity for property
management service providers to integrate technology into
their operations. Providers can streamline processes,
enhance efficiency, and improve customer service by
leveraging property management software, data analytics,
and automation tools. For example, online platforms can
facilitate virtual property tours, online rent payments, and
real-time communication, enabling seamless interactions
between property managers, tenants, and property owners.
Enhanced Tenant Services:
As tenants continue to value safety and convenience,
property management service providers can seize the
opportunity to offer enhanced services. This can include
providing virtual concierge services, organizing virtual
community events, or partnering with local service
providers to offer exclusive discounts. Property managers
can differentiate themselves and attract and retain high-
quality tenants by focusing on tenant satisfaction and
building a sense of community.
Property Portfolio Diversification:
The new normal has prompted property owners and
investors to rethink their portfolios. Property management
service providers can leverage this opportunity by assisting
owners in diversifying their investments. This may involve
exploring alternative property types, such as co-living
spaces, flexible workspaces, or short-term rentals. Property
management providers can increase their client base and
revenue streams by expanding their offerings and catering
to evolving market demands.
Sustainable Practices:
The new normal has reinforced the importance of sustain-
able and eco-friendly practices. Property management
service providers can seize this opportunity to implement
energy-efficient solutions, promote waste reduction and
recycling initiatives, and explore renewable energy sources.
Incorporating sustainable practices helps protect the
environment, attracts environmentally conscious tenants,
and aligns with evolving societal expectations.
Enhanced Safety and Security Measures:
Property management service providers can capitalize on
opportunities to enhance safety and security measures as
safety concerns persist. Implementing advanced security
systems, including surveillance cameras, access control
systems, and smart locks, can give tenants a heightened
sense of security. Additionally, integrating contactless entry
systems, touchless fixtures, and antimicrobial surfaces can
help mitigate health risks and provide peace of mind to
tenants.
Data-driven Decision Making:
The availability of data and advanced analytics allows
property management service providers to make more
informed decisions. By leveraging data on rental trends,
occupancy rates, and tenant preferences, providers can
optimize rental rates, identify potential issues proactively,
and tailor their services to meet specific market demands.
Data-driven insights enable providers to adapt quickly to
changing market dynamics and gain a competitive edge.
Leveraging Virtual Technology:
Virtual technology has become integral to the new normal,
offering property management service providers various
opportunities. Virtual property tours, 3D modelling, and
augmented reality applications can enhance the marketing
and leasing processes. Additionally, virtual collaboration
tools enable efficient communication and coordination
between property managers, owners, and tenants, facilitat-
ing seamless operations and enhancing customer experi-
ences.

O
wning a home or property is a dream of many.
However, maintaining and taking care of the same
needs appropriate assistance. Especially in the case
of NRIs, there are several issues while dealing with their
properties as they cannot be physically present every time.
With the fast-emerging world, from the numerous difficul-
ties brought on by the pandemic, people are aware of
various companies serving as property management
solutions providers.
When only a few people knew the distant-property
management concept, Cura Property Services India
positively transformed the markets.
Under the guidance of Mrs Dipty Anvay Paranjape, Co-
founder and Managing Director, Cura has excelled in the
market with end-to-end solutions, comprehensive assis-
tance, and transparency and professionalism. The company
is a one-stop destination quenching the needs of property
owners and a one-of-its-kind service provider in the
property management landscape in Pune.
In an exclusive interview with CIOLook India, Dipty shared
her amazing journey of inspiration, struggle, challenges,
solutions, and success. Here it is.
Ma’am, please brief us about the interesting journey of
how you entered the property management industry.
A deep understanding of the niche market and a passion for
positively changing the industry always generate new ideas.
During my 10-year stay in the USA, my husband and I
realized the need to manage and find a trustworthy service
provider to take care of their properties in India.
Because of the unavailability of such professional quality
services, many NRIs faced problems, and after realizing
this issue, we decided to start a venture and help people. We
established Cura Property Services India, a Division of
DAP Consultants Pvt. Ltd., in 2010.
How did you become One of the ‘Firsts’ in Pune?
The company is known as one of Pune's first Property
Management Companies. However, its journey to success
was not so easy. The business faced numerous difficulties
right from the start as this concept was new and unknown to
owners and their parents.
Consequently, first few years, we had to introduce and
explain the concept of a professional service provider as
well as property management, tenant management, utility
bills handling, etc. With such persistence, we have achieved
milestones and made a mark in the unorganized industry.
What are the exclusive services/solutions offered by
Cura? How are your offerings unique from others?
Cura offers an array of exclusive services as a trustworthy
partner that provides integrity and commitment. The
company offers services to property owners in all types of
properties, such as Flats, Rowhouses, Bungalows, Office
Spaces, Shops, Showrooms, etc.
From complete Property Management, Tenant Search and
Renovation and Restoration to Property Inspection,
Property Buying and Complete Sale Services, it aims to
provide hassle-free service and transparency. Moreover, it
focuses on offering value for money to customers regarding
their properties and peace of mind.
Tell us about the immersive benefits Cura offers to the
property management sector.
Cura
Property Services India
Guaranteed and Transparent End-To-End Property Management Solutions
The Best Property Management Service Providers- 2023

It is difficult to attain property management throughout the
property life cycle and provide better value for money. The
priority should be offering good returns on investment,
efficient rental management, and maintenance.
Catering to this, we have taken initiatives that bring trust
and credibility to the real estate sector. And this has been a
critical benefit the company has given to its clients in the
property management sector.
Moreover, we have brought much professionalism to the
unorganized sector. Communication is necessary as most
clients stay away from their properties, and Cura always
thrives to achieve and ensure the same.
Being a Property Management Company, what chal-
lenges did you face during the pandemic, and how well
has the market recovered?
When the world experienced the unprecedented outbreak of
the COVID-19 pandemic, businesses and industries faced
challenges and were affected badly. As companies shut their
offices and introduced Work-From-Home (WFH) policies,
the real estate market declined to a great extent.
As a result, properties were vacant longer and couldn’t
fetch rents to the clients. Even after the decline of pandemic
waves, property managers faced problems such as rent
collection, move-ins and move-out maintenance and
inspections.
However, we decided to fight this situation, and with the
Indian market rising sharply after the new normal, we
started recovering homes tripling up as offices, study
rooms, and recreational zones. Moreover, the measures by
various state governments, like low home loan rates,
reduction in taxes, and the necessity of owning a home, will
continue to drive home sales for years to come.
What is your target market, and what advice would you
like to share?
Cura is a leading property management company primarily
focusing on clients, including Non-Resident Indian property
Mrs Dipty Anvay
Paranjape
Co-founder and
Managing Director
Cura Property Services
India (Division of DAP
Consultants Pvt. Ltd.)
Bringing trust and
credibility in the real
estate sector has been
the most critical benefit
that Cura Property has
offered to the property
management sector.

owners and property owners in Pune. With its exceptional
services, the company is operational all over Pune and has
expanded to a 9000+ clientele base.
Trespassing or damaging property has always been a
concern for property owners outside India. To minimize
their tensions, Cura suggests that owners keep the proper-
ties rented as there is a rental income for the owner to
maintain the property and avoid unnecessary expenses.
Moreover, as vacant properties tend to get wear-outs and
major damage, they will face issues such as plumbing
issues, leakages, clogging, electrical issues, etc., resulting in
huge expenses to the owner. The company advises owners
to rent the property and let professional services like Cura
manage it.
How do you envision scaling Cura’s operations and
offerings in the future?
From a company that started with a handful of societies to
an organization that expanded to all neighbouring areas in
Pune, Cura has become the epitome of success. Despite the
two-year pandemic, we have been successful in progressing
and growing at a reasonable pace due to its Professionalism
and a promise to provide quality through its services.
We also do not believe in rushing the process in the fast-
pacing world and compromising on the quality of service to
its existing clientele. We maintain our steady expansion and
wish to add more essential property-related services.
Moreover, in the future, we also aim to expand the business
to other cities in India.
What would you advise budding professionals aspiring
to venture into the property management solutions
sector?
The property management sector is an altogether different
industry that requires an immense understanding of the real
estate market and the clients' exact requirements.
For my budding leaders out there, I suggest some hacks in
the business. To fulfil these demands of clients, leaders
should acquire an in-depth understanding of the clients'
diverse needs. As quality is one of the important aspect
every company must aim for client's satisfaction through
quality service.
For more info, please visit our web-portal
https://www.mycuraservices.com/
A happy and satisfied client gives a shoutout to increase
brand awareness. Cura has also been successful in making
clients happy by rolling out exclusive services for Pune
properties. Some of the satisfied clients shared their lovely
comments:
*Rahul Page: “The team is very professional, dedicated
and easy to work with. I was really impressed with their
persistence and commitment towards getting it done.”
*Priya Balachandran: “Dipty and the team at Cura
provided excellent service to support the sale of our
property. The buyer was equally impressed. I highly
recommend their service!”
*Bharat Keskar: “I must say that Dipty and her entire
team at CURA have perfected the art of managing proper-
ties in and around Pune. They are extremely professional,
transparent, and ethical in their work practices.”
Clients’ Testimonials:

PropertyAngel
Management Pvt. Ltd.
Sapna Chandiramani
CEO, Co-founder and
Managing Director

In an industry as complex and multifaceted as real
estate, it takes a true visionary to create a company that
simplifies and streamlines the process. A holistic view
of real estate emerged through extensive research and a
deep understanding of the relationship between real estate
strategy and cross-company corporate strategy.
As a result, Making Real Estate Affairs Safe, Simple and
Efficient PropertyAngel Management Pvt. Ltd. was
founded by its CEO and MD, Sapna Chandiramani and
Rahul Pai.
Sapna is a visionary leader with a wealth of industry
experience, having worked closely with Fortune 500 and
Global 500 CEOs to develop strategies that optimize real
estate while supporting the core business. Her commitment
to transparency and data-driven decision-making has set a
new standard in the industry.
Together, Sapna and Rahul have a unique combination of
technology and real estate backgrounds, respectively, which
led them to start this venture, and this is also the
combination that has helped them succeed.
Before starting PropertyAngel, Sapna was a senior manager
at Yahoo!, and her experience helped her set up the systems,
processes, tech and org structures and build the
PropertyAngel team to scale and excel. The team at PA is
empowered to operate independently, and the founders
believe their primary role is to provide mentorship.
With a focus on providing high-quality information and
efficient processes, Making Real Estate Affairs Safe, Simple
and Efficient is PropertyAngel revolutionizing the real
estate sector. Its holistic approach to real estate
management optimizes strategy, creates cost savings, and
ensures that the business is supported at every level.
In an exclusive interview with CIOLook India, Sapna spoke
about leveraging cutting-edge technology and
implementing robust security measures to reshape real
estate transactions.
The highlights of her candid discussion are given ahead.
Please brief our audience about your organization, its
USPs and how you are currently positioned as one of the
property management solution providers.
PropertyAngel is a property management company in
Bangalore that has gained recognition for its exceptional
services. We provide comprehensive property management
solutions, including tenant search and management,
property maintenance, rent collection, legal agreements,
and more. Our tech-driven asset management services for
individual apartments, villas and houses have received
prestigious awards from Zoho and grants from Facebook.
Additionally, we have consistently been ranked among the
Top 10 Property Management Companies in India.
Established in November 2014, PropertyAngel
Management is a major O2O second landlord platform with
assets worth over ₹1500 crores under management. Our
impeccable track record boasts 100% on-time rent
distribution and an occupancy rate of over 94%. Our
ultimate goal is to ensure secure, seamless and efficient real
estate transactions.
PropertyAngel's property management services stand out
due to three key factors-maximization of returns,
integration of technology and personalized approach. These
USPs result from the expertise brought in by our entire
team, hailing from the technology and real estate sectors.
PropertyAngel
Management
Fostering Transparent Property Solutions
The Best Property Management Service Providers- 2023

Tell us more about your company's offerings and how
you position yourself amongst your competitors.
PropertyAngel's core strength is the combination of
personalization and technology. As a small team, we can
provide personalized service and a single point of contact
for customers. Other smaller players usually operate this
way, but their technology adoption is minimal, making it
harder for them to provide efficient and transparent service.
Larger players have large customer support teams, but
getting a single point of contact who can make decisions
and solve problems is rare.
At PropertyAngel, we have been able to get this
combination right after considerable experimentation and
learning. We have apps for customers, vendors and partners,
and landlords get a single senior point of contact who
knows everything about their property. This combination is
our greatest USP, and customers love it. As a bootstrapped
company, its main focus is constantly improving the
customer experience.
This industry has cutthroat competition, and several
players have raised large amounts of funding. How do
you compete with them? Why did you choose to remain
bootstrapped?
As a bootstrapped company, PropertyAngel can focus on
the customer experience, push harder on growth once
satisfied with its happiness metrics, and restructure or
revamp processes when needed.
Despite having several competitors who have raised
hundreds of millions of dollars in funding, many have failed
because customer satisfaction is crucial in this business.
Property management involves managing other people's
assets and investments, and property is most people's
largest investment.
Once a company raises large amounts of funding, there is
tremendous pressure to scale, and if they have not
optimized the customer experience, this pressure to grow
prematurely can backfire, which has happened in the
industry.
We chose to remain in control and focus foremost on the
customer experience, which has worked for us so far,
despite the limited amount of marketing we do. We have
built our brand mostly by word of mouth.
How large a role does technology play in your
organization today? How do you see this evolving?
Technology plays a significant role in PropertyAngel's
operations. We won a Tech Star award from Zoho in 2022
and use technology to automate processes, provide
transparency and bring efficiency. We have also invested in
a US-based blockchain startup, as we believe that,
eventually, real estate transactions will need to move over
to a solution like that.
Although we have apps for our customers, partners and
vendors, we plan to work on tools using AI/ML, such as
image recognition to reduce error rates in the exit checks
process, predictive analysis to accept/reject tenant
applications to minimise risk, and more such tools. We
recently concluded our Three-day Propathon 2023 virtual
event, where the country's top builders, including Prestige,
Brigade and Shriram, set up virtual stalls in a 3D platform.
In the future, we plan to build more immersive experiences
like this to simplify the transaction and enable a one-stop
shop fulfilment. The real estate technology infrastructure in
India is quite a laggard, and much needs to be done.
Being an experienced leader, share your opinion on how
adopting modern technologies like AI and ML impacts
today's real estate sector and how PropertyAngel is
adapting to the change.
The real estate sector in India has been slow to adopt
technology compared to its peers in the West and East.
Despite leading the digital revolution in FinTech, India lags
in PropTech. Physical paper transactions are still prevalent,
and there is no easy way to check who owns a property.
Obtaining the physical 'encumbrance certificate' can take
days, leading to many property disputes. However, startups
“
PropertyAngel's Property
Management Services stand out
due to three key factors-maximization
of returns, integration of technology
and personalized approach.
“

are innovating in interesting ways, and several opportunities
exist where AI/ML can be leveraged, including Virtual and
Augmented Reality, Predictive analysis to detect trends and
fraud, Property Search and Recommendation and chatbots.
At PropertyAngel, we are working on some of these.
What have been your top innovations? How do you
envision scaling your organization's operations and
offerings in the future?
The real estate industry in India is slated to hit One Trillion
dollars by 2030. We hope to keep our focus on the customer
experience and ride on that growth through partnerships.
We love experimenting and innovating as an organization
and constantly work on something new. Some of our recent
innovations have been the PropStar Awards, which is a
tenant loyalty program. We also launched an academy to
educate consumers and create courses for aspiring
professionals. And our very recent launch was our 3D
virtual event, Propathon 2023.
Considering the current industry scenario, what
challenges do you face, and how do you drive your
company to overcome them?
Our challenge is always centred around improving the
customer experience, given the challenges in our industry,
such as semi-skilled and unprofessional vendors. We are
constantly working on training our vendors, incentivizing
them to honour appointments and show up on time, to
under-promise and over-deliver and not the other way
around. We have built tools to help them function more
efficiently and are constantly working on training them as
well.
What would you advise budding professionals aspiring
to venture into the property management solutions
sector?
Iterate constantly with the processes to see what works.
Don't build technology right away. Build the
organization's frameworks, experiment with them, and
then build technology around them.
"A phenomenal E2E customer experience process
that's augmented by passionate and loyal team
members. As a customer service leader doing
customer experience management work for over
20 years, I applaud property angels' efforts to
deliver great experiences to customers like me." -
Bala Venkataramanan, Global Customer Service
Executive - Bill.com Google, Intuit & HP.
"I have recommended PropertyAngel to too many
people. Very professional in the responses, and I
am very satisfied. Their response time is very fast.
After giving the property to PropertyAngel, I
don't need to worry about my apartments
anymore. Keep up the good job." - Jitendra
Agarwal, Flat Owner-Vaswani Reserve, Project
Manager Georgia, U.S.A.
"Working with PropertyAngel has been a great
experience! It's always reassuring when you deal
with firms that are extremely professional and
transparent in their dealings and respect timelines.
Would be happy to recommend their services
anytime." - Ruchita and Shali Thilankan,
Penthouse Owners- SJR Parkvista.
Clients Praise for PropertyAngel

Service Providers
How the
Best Property Management
Are
Bridging the
Demand-Supply Divide?

n the ever-changing real estate market, the demand-
Isupply divide poses a significant challenge for property
owners and tenants alike. As urbanization and
population growth continue to drive the need for housing
and commercial spaces, property management service
providers are crucial in bridging this divide.
The best property management service providers have
emerged as facilitators, bringing together property owners
and tenants, optimizing property utilization, and addressing
the evolving needs of both parties.
Understanding the Demand-Supply Divide:
The demand-supply divide in the real estate market arises
from the imbalance between the availability of properties
and the increasing demand from individuals and businesses.
Rapid urbanization, migration, and economic growth have
contributed to this disparity, resulting in high competition
for suitable properties in desirable locations. This divide
often leads to challenges such as increased rental prices,
limited property options, and difficulties in finding quality
tenants or suitable tenants finding desirable properties.
Bridging the Demand-supply Divide: How the Best
Property Management Service Providers Are Making a
Difference?
Maximizing Property Exposure:
The best property management service providers employ
robust marketing strategies to maximize property exposure.
By leveraging various channels such as online listings,
social media platforms, and real estate networks, they
ensure that properties receive significant visibility in the
market. This increased exposure attracts potential tenants,
reducing the time properties remain vacant and helping to
meet the demand.
Efficient Tenant Screening:
Property management service providers prioritize thorough
tenant screening processes to bridge the demand-supply
divide effectively. They ensure that only qualified and
reliable tenants are placed in the available properties by
conducting comprehensive background checks, verifying
employment and income, and assessing rental histories.
This meticulous approach minimizes risks for property
owners and creates a pool of trustworthy tenants who can
occupy the properties promptly.
LevelPlaying

Tailored Property Management Solutions:
The best property management service providers offer
tailored solutions to optimize property utilization and meet
specific tenant requirements. They understand the diverse
needs of tenants and work closely with property owners to
ensure that properties are maintained and managed in a way
that attracts and retains high-quality tenants. By providing
services such as regular property maintenance, efficient
repair management, and proactive tenant communication,
these providers enhance the overall tenant experience and
contribute to long-term tenant satisfaction.
Market Analysis and Pricing Strategies:
Property management service providers closely monitor
market trends, rental rates, and property demand patterns.
They conduct thorough market analysis to determine
optimal rental prices, ensuring that properties are priced
competitively while maximizing returns for property
owners. By implementing dynamic pricing strategies,
providers bridge the divide by offering fair rental rates that
attract tenants while ensuring property owners achieve their
desired rental income.
Proactive Property Maintenance and Upgrades:
Property management service providers proactively address
property maintenance and upgrades to meet tenant expecta-
tions and stand out in a competitive market. They conduct
regular inspections, identify maintenance needs, and
address them promptly to ensure properties are in optimal
condition. Additionally, providers offer guidance on
property upgrades or renovations to enhance property value
and attract a wider range of tenants.
Streamlined Communication and Conflict Resolution:
Effective communication is essential in bridging the
demand-supply divide. Property management service
providers act as intermediaries, facilitating transparent and
efficient communication between property owners and
tenants. They promptly address tenant concerns, mediate
conflicts, and ensure a harmonious landlord-tenant
relationship. This streamlined communication fosters trust
and improves tenant retention rates, contributing to a more
balanced market.
Flexibility in Lease Terms:
Property management service providers offer flexible lease
terms to address the diverse needs of tenants and attract a
wider pool of applicants. They understand that not all
tenants require long-term leases, and by providing options
such as short-term rentals, month-to-month leases, or
flexible lease durations, they can accommodate the specific
preferences of tenants. This flexibility helps fill vacancies
quickly and ensures properties are utilized optimally.
Market Research and Forecasting:
The best property management service providers conduct
thorough market research and forecasting to anticipate
future demand trends. By analyzing demographic shifts,
economic indicators, and industry developments, they can
proactively position properties to meet upcoming demands.
This strategic approach enables providers to bridge the
demand-supply gap by aligning their property portfolio
with market needs and staying ahead of the competition.
Leveraging Technology and Data Analytics:
Property management service providers harness the power
of technology and data analytics to gain insights into
market demand and make informed decisions. They utilize
property management software and data analytics tools to
track rental trends, occupancy rates, and tenant preferences.
By analyzing this data, providers can identify opportunities
to optimize property utilization, adjust rental rates, and
develop targeted marketing strategies to attract tenants
efficiently.
Collaboration with Developers and Investors:
Property management service providers collaborate closely
with property developers and investors to bridge the
demand-supply divide. They establish partnerships to gain
access to newly developed properties or upcoming projects,
allowing them to offer a broader range of options to
potential tenants. This collaboration helps to expand the
inventory of available properties and meet the increasing
demand in the market.
The best property management service providers are vital in
bridging the demand-supply divide in the real estate
market. Their expertise, tailored solutions, and efficient
operations create a conducive environment where property
owners and tenants can connect and meet their individual
needs.

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The Best Property Management Service Providers 2023.pdf

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