India’s Influential Men Leaders Making Waves in the Business- 2024.pdf

Vol 02
Issue 07
2024
I N D I A
Dr Balachandar G
CEO
Cocogreen Substrates
India's Inﬂuential
Making Waves
in the Business- 2024
Power Players
Unconventional Leaders
Challenging the Business
Status Quo in India
Disruptive Visionaries
How Startups and Unicorns Led
by Visionaries are Transforming
India's Business Landscape?
www.ciolookindia.com
CocoGreen Substrates – Crea ng Eco-Friendly Growing
Media for the Global Agri-Hor -Flori Sustainability

Making Waves

TRANSFORMERS OF THE 21ST CENTURY
BUSINESS LANDSCAPE
n the dynamic and ever-evolving landscape of
IIndian business, there exists a cadre of
influential men leaders who continue to shape
and redefine the trajectory of economic growth and
innovation. These leaders, through their vision,
determination, and strategic acumen, are not only
driving their respective organizations towards
success but also leaving an indelible mark on the
broader business landscape of the nation.
At the helm of various industries, these men leaders
exhibit a diverse array of skills and expertise,
ranging from technology and finance to healthcare
and manufacturing. Their leadership extends beyond
the boardroom, influencing policy, inspiring
entrepreneurship, and championing social
responsibility initiatives that positively impact
communities across India.
In social engineering, dynamic leaders are driving
innovation, efficiency, and sustainability in
traditional and emerging sectors. Their commitment
to quality, innovation, and responsible business
practices is not only driving growth but also
contributing to India's position as a global
sustainability powerhouse.
In the realm of technology, visionary leaders are
harnessing the power of innovation to drive digital
transformation and reshape industries. In the
financial sector, stalwart leaders are navigating
through the complexities of a rapidly changing
economic landscape, driving growth, and fostering
financial inclusion. Their strategic initiatives in
banking, investment, and wealth management are
laying the groundwork for a more resilient and
inclusive financial ecosystem in India.
These influential men leaders are not only shaping
the business landscape of India but also serving as
role models and mentors for the next generation of
leaders. Their leadership, vision, and dedication to
excellence serve as a testament to the spirit of
entrepreneurship and innovation that defines the
Indian business ecosystem.
As India continues its journey towards economic
growth and development, the contributions of these
CIOLook ‘India’s Influential Men Leaders
Making Waves in the Business- 2024,’ will remain
instrumental in shaping the future of business and
driving positive change across industries. Their
leadership, resilience, and commitment to excellence
serve as a source of inspiration for businesses,
entrepreneurs, and aspiring leaders alike, as they
navigate through the challenges and opportunities of
the 21st century business landscape.
- Gaurav PR Wankhade
Managing Editor

Cover
Story
08
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Crea
ng
Eco-Friendly
Growing
Media
for
the
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Agri-Hor
-Flori
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ARTICLES
16
20
CA Ni n Mi al
The Most Eﬀec ve
Financial Innovator and
Accoun ng Revolu onary
Jeet Chakarborty
Guiding Companies
Through the Complexi es
of the Digital Realm via
iLosung
Sunil Raina
Making Waves Beyond
Smartphones with Lava
Interna onal
P R O F I L E S
28
CONTENTS
24 32
Power Players
Unconven onal Leaders
Status Quo in India
Disrup ve Visionaries
How Startups and Unicorns Led
by Visionaries are Transforming
India's Business Landscape?

CONTENT
DESIGN
Visualizer : Sandeep Tikode
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SALES
Vice President : Swapnali Vasaikar
Asst. Vice President : Tejaswini Whaval
Sr. Team Leader : Suraj Gadekar
BDE : Reetika Sharma
TECHNICAL
February, 2024
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I N D I A

Brief
Featuring
Accurex Biomedical
Pvt. Ltd.
Abhinav Thakur,
Managing Director
With over 38 years of experience in this industry, Abhinav
managed Accurex Biomedical Pvt Ltd is one of the top three
producers of superior Clinical Chemistry Reagents and
Urinalysis Test Strips in India.
Company
Nitin Mittal & Co.
CocoGreen Substrates
iLosung
CA Nitin Mittal,
Founder and Partner
Dr Balachandar G,
Chief Executive Oﬃcer
(CEO)
Jeet Chakarborty,
Founder and Managing
Director
CA Nitin Mittal is a Chartered Accountant leading Nitin
Mittal & Co. as the best CA ﬁrm in India providing a
comprehensive range of chartered accountant services.
Dr Balachander is a CEO of CocoGreen Substrates,
headquartered in Sivaganga, Tamil Nadu, India, that helps
growers around the world with providing high-quality
growing medium.
Led by Jeet, iLosung specializes in delivering
innovative technology solutions to businesses across
diverse industries.
Lava International Ltd.
Sunil Raina,
Managing Director
Sunil Raina has been with Lava for almost eight years,
having held several leadership roles through his tenure, is
now leading the company as Managing Director.
Making Waves

Bala
CocoGreen Substrates – Crea ng Eco-Friendly Growing
Media for the Global Agri-Hor -Flori Sustainability
Leave a legacy of impact,
inspire others to dream boldly,
and never forget the journey
that led you to success. Your
story has the power to ignite
change and transform lives.

achan ar
Dr Balachandar G
CEO
CocoGreen Substrates
C
O
V
E
R
S
T
O
R
Y

Today, the world grapples with colossal challenges:
the climate crisis, food insecurity, polluted produce,
and water scarcity. Yet, amid these daunting hurdles,
visionaries like Dr Balachandar G, Chief Executive
Officer (CEO) of CocoGreen Substrates,
https://www.cocopeatpro.com/ , are crafting transformative
solutions to the biggest problems faced by us in terms of the
global climate crisis, how to increase worldwide food
production, enhance the quality of agricultural produce by
making it entirely pollution-free, solve water scarcity, and
manage all the available resources sustainably.
Through innovative, sustainable products like coco peat and
its variety and diversity, India’s most influential leader, Dr
Balachandar, isn't just rippling through the agricultural,
horticultural, and floricultural industries; he's igniting a
global awakening to the potential of sustainable resource
management.
Being a Leading manufacturer and supplier of 100% natural
coconut coir, coco peat and coco fiber products. CocoGreen
Substrates produces sustainable, environment-friendly and
customer-oriented coco products/substrates for the profes-
sional horticulture/floriculture sector.
The Pioneers of the Coir Pith/Coco Peat
“With over six to eight production facilities, we can cater
to our customers' demand in a reliable time. We have a
production capacity of around 1200 MT per month,” says
Dr Balachandar, who has 15 years of experience supplying
Horticulture/Floriculture, and Farming/Landscaping
applications globally. He adds, “We are one of the Pioneers
of the Coir pith/Coco peat industry with wide presence in
USA, Canada, Europe, Japan, South Africa, Chile, Korea
and Mexico.”
Dr Balachandar’s company ‘Ravi Bala Imports & Exports’
is a 100% family-owned business and has come a long way
since its inception in 1994 through its commitment to
excellence and innovation. He adds, “From 1994 to 2014,
we have been exporting with the label of ‘Ravi Bala Imports
& Exports’, a sister concern of CocoGreen Substrates.
From 2014, we restructured to operate under CocoGreen
Substrates with the diversification to meet varied
requirements.”
Nestled in the serene environs of Sivaganga, a locale
renowned for its picturesque charm and verdant coconut
trees lies the company CocoGreen Substrates’ primary
factory. This locale, situated approximately 45 kilometers
from Madurai Airport in the southern expanse of Tamil
Nadu, India, is the heart of the company's operations.
On the Path to Sustainable Success
Guided by the visionary leadership of Dr. Balachandar,
CocoGreen Substrates has traversed a path of unparalleled
success, marked by a comprehensive outlook and profound
technical expertise in quality management and manufactur-
ing. The organization's commitment to progress is evident
through continuous technological advancements and
investment in human capital, ensuring a competitive edge in
the industry. With an emphasis on in-house quality control
mechanisms and a well-organized export department,
CocoGreen Substrates guarantees customers prompt
deliveries and competitive prices, reaffirming its dedication
to meeting global challenges head-on.
Dr. Balachandar, at the helm of CocoGreen Substrates,
emphasizes that the company's core strength lies in its
profound understanding of customer needs, providing
bespoke solutions for their coir requirements. The brand's
100% organic Coconut Coir products, manufactured in their
Indian facility, enable CocoGreen Substrates to offer
customers competitive pricing consistently throughout the
year.
The organization's commitment to understanding customer
needs and delivering tailored solutions, coupled with its
manufacturing capabilities, has solidified CocoGreen
Substrates’ standing as a distinguished leader in the
industry. Their dedication to quality, customer satisfaction,
and competitive pricing underscores their unwavering
commitment to excellence and distinguishes them as a
leader in organic coir-based products.
Stay hungry for knowledge,
humble in your successes,
and resilient in the face of
failure. The journey of
entrepreneurship is as much
about personal growth as
it is about building a business.
India's Influential Men Leaders Making Waves in the Business- 2024
https://www.cocopeatpro.com/

Pioneering Agricultural Sustainability
At the forefront of agricultural sustainability, Dr
Balachandar's journey into the coco peat industry, catering
to agricultural and horticultural applications, was ignited by
a profound passion for cultivating sustainable practices and
pioneering innovations. Reflecting on the genesis of his
expedition, Dr Balachandar reminisces, “The vast potential
for transformative impact within this domain spurred me to
lend my expertise and vision.” Motivated by a deep-seated
desire to introduce pioneering solutions, he aimed to effect
tangible improvements in agricultural practices. Moreover,
he aspired to immerse himself in an industry that perpetu-
ally evolves, playing a pivotal role in shaping the future
landscape of global food production and environmental
sustainability.
Driven by an unwavering commitment to innovation, Dr
Balachandar set out to revolutionize agricultural practices,
recognizing the profound impact such innovations could
wield in bolstering sustainability. His ambition to create
meaningful change and embrace the dynamism of an
industry poised for evolution fueled his resolve to contrib-
ute significantly. By integrating novel ideas and a deep-
seated dedication to environmental responsibility, he
envisioned pioneering solutions that optimized agricultural
productivity and championed ecological harmony.
Embracing the challenge of steering agricultural
sustainability forward, Dr Balachandar's vision embodies a
commitment to fostering practices that nurture both the land
and future generations. His unwavering dedication to
innovation and sustainable agriculture epitomizes a
steadfast pursuit of a world where agricultural methods
coalesce seamlessly with environmental preservation,
ensuring a harmonious balance between productivity and
sustainability.
Guiding Philosophy Behind Organizational Success
At the heart of Dr Balachandar's led CocoGreen's triumph
within the coco peat industry lies a guiding philosophy
steeped in two fundamental pillars: sustainability and
innovation. “Sustainability, as the bedrock of our opera-
tions, serves as a guiding principle, prioritizing eco-
conscious practices and responsible utilization of
resources,” he says, adding that this ethos permeates every
facet of their endeavours, underpinning their commitment
to tread lightly on the environment while making significant
strides in the industry.
He further adds, “Concurrently, innovation is an indispens-
able driving force propelling our journey.” It fuels their
relentless pursuit of enhancing coco peat to cater to diverse
applications, particularly agriculture, horticulture, and
floriculture. This unwavering dedication to innovation is a
catalyst, propelling us toward continuous improvement and
evolution in coco peat technology. “We strive to stay at the
vanguard of advancements, ensuring our products meet the
evolving demands and challenges within these sectors.”
This dual philosophy is the cornerstone of Dr Balachandar’s
success story of CocoGreen Substrates, fostering a culture
deeply rooted in environmental stewardship, perpetual
improvement, and pioneering advancements. This commit-
ment to sustainability and innovation not only defines his
organization but also propels it toward a future where it
leads the charge in shaping a more sustainable and techno-
logically advanced coco peat industry.
Uniquely Successful Positioning
CocoGreen Substrates has etched its name in the coco peat
sector by crafting a distinct identity founded upon innova-
tive technology and an unwavering dedication to customer-
centric values. “These pillars serve as our Unique Selling
Propositions (USPs), anchoring our position as an industry
frontrunner, setting exemplary benchmarks, and delivering
unparalleled solutions within the Coco peat landscape.”
What sets Dr Balachandar and his team apart is their
exceptional ability to navigate and anticipate market trends,
swiftly adapting to changing landscapes. This agility lies at
the heart of their sustained prominence, enabling them to
proactively innovate in technological advancements and
automation crucial for manufacturing Coco peat products.
By perpetually evolving and integrating cutting-edge
technologies, they continuously cater to the evolving
demands of the market, reinforcing their leadership stature
within the industry.
We aspire to become the
driving force behind
eco-friendly agriculture,
cultivating a future where
every harvest echoes the
environmental harmony.

The fusion of innovative technology and a customer-centric
ethos distinguishes them and fortifies our position as
pioneers within the coco peat sector. “Our commitment to
staying ahead of the curve, anticipating shifts, and promptly
innovating has been pivotal in solidifying our unique and
sustainable positioning in the industry.” This distinct stance
ensures that they meet market demands and redefine
industry standards, charting the course for sustainable
growth and continuous innovation.
Relentless Pursuit of Excellence
Dr Balachandar’s influential leadership style is often
recognized as a driving force behind CocoGreen Substrates'
achievements. He shares that his leadership approach is
centred on collaborative leadership, aiming to foster
innovation and collaboration within the team. “I strongly
believe in empowering my team members and cultivating a
culture grounded in trust, innovation, and collaboration.”
Building a cohesive team entails promoting open communi-
cation, recognizing and nurturing talent, and fostering a
culture of accountability. The collective effort and synergy
within the team propel their achievements, driving innova-
tion in Coco peat technology and ensuring their continued
success within the industry.
The essence of future transformation lies in innovation,
disruptions, and enhancing the end-user experience. In such
a scenario, Dr Balachandar says they strike a harmonious
balance between operational efficiency and customer
satisfaction by implementing streamlined processes and
leveraging technology to enhance service delivery. “Addi-
tionally, our commitment to continuously gathering and
analyzing customer feedback enables us to refine our
operations in real-time, ensuring an exceptional customer
experience.” This approach enables them to optimize their
Coco peat production processes while consistently deliver-
ing high-quality products and services that meet and exceed
their customers’ expectations.
Integration of Digitalization and Technological
Advancements
Digitalization and technological advancements are crucial
aspects of the modern industrial ecosystem. Dr Balachandar
says, “We integrate technology into our operations, invest
in R&D for innovative solutions, and promote a culture
embracing cutting-edge technology into our core Coco peat
production operations.” This keeps them ahead in techno-
logical evolution, contributing significantly to an innovative
future and continually pushing the boundaries of what's
possible in coco peat applications for agriculture, horticul-
ture, floriculture and medical cannabis industries.
Highlighting a transformative project that showcases their
commitment to excellence and innovation, Dr Balachandar
says it was the implementation of an automated Coco peat
processing system. This project involved integrating
cutting-edge technology to streamline the production
process, significantly reducing processing times and
improving overall product quality. The introduction of this
automated system disrupted traditional manufacturing
methods within the coco peat industry and resulted in
remarkable efficiency gains, reducing production costs by
30% while maintaining premium product standards.
Additionally, it elevated the customer experience by
ensuring consistent quality and timely delivery, “Further
solidifying our position as an industry leader in Coco peat
production and setting new benchmarks for operational
excellence.”
Fostering a Culture of Growth and Empowerment
The workforce is the cornerstone of any successful
organization. Believing in this concept completely, Dr
Balachandar says their company prioritizes employee
growth and empowerment by providing continuous learning
opportunities, mentorship programs, clear career develop-
ment paths, and an inclusive work environment. “We
nurture a culture where employees feel valued, motivated,
In the startup realm, resilience
is the key; treat failures as
lessons and not setbacks.
Cultivate a diverse network,
seek mentorship and understand
success is often a marathon,
not a sprint. Trust your vision,
remain adaptable, and allow
challenges to sculpt your
entrepreneurial journey.

and empowered to contribute their best, fostering their
professional and personal growth.”
As a leader in the world's industrial sector, Dr Balachandar
and his company have faced their share of challenges.
However, he says that during supply-chain disruption, his
team showcased resilience and innovation by swiftly re-
evaluating logistics strategies. Implementing agile method-
ologies, they optimized alternative supply routes, ensuring
uninterrupted operations. “This proactive approach and
collaborative effort facilitated a successful resolution,
underscoring our team's commitment and adaptability in
overcoming the challenge.”
At the Forefront of Sustainably Evolved Innovations
Similarly, they have made contingency plans for future
uncertain events. Post the COVID-19 pandemic, they've
developed robust contingency plans by implementing
flexible work policies, investing in remote infrastructure,
and diversifying supply chains. These measures ensure
adaptability during uncertain times, allowing them to
maintain operations and serve their customers efficiently.
For aspiring entrepreneurs entering the start-up space, Dr
Balachandar advises “In the startup realm, resilience is the
key; treat failures as lessons and not setbacks. Cultivate a
diverse network, seek mentorship and understand success is
often a marathon, not a sprint. Trust your vision, remain
adaptable, and allow challenges to sculpt your entrepre-
neurial journey.”
Looking ahead, heading into the future, he says their vision
is to expand CocoGreen Substrates’ market presence,
introduce innovative solutions, and contribute significantly
to industry advancements. “We aspire to become the driving
force behind eco-friendly agriculture, cultivating a future
where every harvest echoes the environmental harmony,” he
concludes.

How Startups and Unicorns
Led by Visionaries are Transforming
Business Landscape?
www.ciolookindia.com February| 2024
(16)

ndia's business landscape is experiencing a seismic
Ishift. In recent years, the country has emerged as a
hotbed of innovation and entrepreneurship, fuelled by a
wave of startups and unicorns led by visionary leaders.
Powered by a potent cocktail of rising internet penetration,
a burgeoning young population, and a growing appetite for
innovation, startups are no longer fringe players, but the
leading edge of disruption.
At the helm of these ventures stand visionary leaders,
individuals with the audacity to challenge the status quo
and redefine what's possible. These disruptive visionaries
are not only redefining traditional industries but also
shaping the future of India's business landscape.
The Rise of the Unicorn
India's startup ecosystem has witnessed exponential growth
in recent years, fueled by a confluence of factors including
technological advancements, favorable government
policies, and a burgeoning investor landscape. Startups
across sectors such as technology, e-commerce, fintech,
Disruptive Visionaries
www.ciolookindia.com (17) February| 2024
healthcare, and renewable energy are leveraging disruptive
technologies and innovative business models to challenge
incumbents and capture market share.
The term "unicorn" refers to a privately held startup
company with a valuation exceeding $1 billion. These
unicorns are not only disrupting traditional industries but
also attracting significant investment capital, both
domestically and internationally, and driving economic
growth and job creation across the country.
India has witnessed a phenomenal rise in unicorns in recent
years, with giants like Paytm, Nykaa, and Zomato leading
the charge. These companies, led by visionary founders like
Satya Nadella (CEO, Microsoft) and Vijay Shekhar Sharma
(Founder, Paytm), are not merely replicating existing
models. They are building innovative solutions that cater to
the specific needs and aspirations of the Indian market.
Visionary Leadership Driving Innovation
The success of India's startups and unicorns can be
attributed in large part to the visionary leadership of their

founders and CEOs. These leaders possess a bold vision for
the future, coupled with a relentless drive to innovate and
disrupt established norms. They are unafraid to take risks,
challenge the status quo, and pursue ambitious goals that
have the potential to transform industries and improve the
lives of millions.
One notable example is the e-commerce giant Flipkart,
founded by Sachin Bansal and Binny Bansal, which
revolutionized online shopping in India and paved the way
for the growth of the e-commerce industry in the country.
Similarly, Paytm, led by Vijay Shekhar Sharma, has
transformed digital payments and financial services,
becoming one of India's most valuable startups in the
process.
Driving Economic Growth and Job Creation
Startups and unicorns led by visionary leaders are not only
driving innovation but also fuelling economic growth and
job creation in India. By creating new products and
services, expanding into untapped markets, and attracting
investment capital, these companies are contributing to
GDP growth and fostering entrepreneurship and innovation
across the country.
Furthermore, startups and unicorns are major contributors
to job creation, particularly in high-growth sectors such as
technology, e-commerce, and fintech. By hiring talented
professionals and offering opportunities for career
advancement and skill development, these companies are
empowering individuals and driving socioeconomic
mobility in India.
Reshaping the Business Landscape
The rise of startups and unicorns led by visionary leaders is
reshaping India's business landscape in profound ways.
These companies are challenging traditional business
models, disrupting established industries, and driving
competition, which ultimately benefits consumers through
greater choice, lower prices, and improved quality of
products and services.
Moreover, startups and unicorns are fostering a culture of
innovation and entrepreneurship in India, inspiring the next
generation of founders and leaders to pursue their dreams
and create meaningful impact. By nurturing a vibrant
ecosystem of innovation, collaboration, and risk-taking,
these companies are positioning India as a global hub for
entrepreneurship and innovation, attracting talent and
investment from around the world.
Innovation at the Core
Disruptive startups are transforming industries across the
spectrum. Here are some key areas where visionary
leadership is making a difference:
Financial Inclusion: Fintech startups like Paytm and
PhonePe are leveraging mobile technology to bring
financial services to the unbanked and underbanked
population of India.
Logistics and E-commerce: Pioneering companies like
Flipkart and Zomato are revolutionizing the way goods are
delivered, offering convenience and affordability to millions
of consumers.
Education and Skilling: Edtech startups like Byju's and
Unacademy are democratizing access to quality education,
making it more personalized and accessible for all.
Healthcare: Telemedicine platforms like Practo and 1mg
are bridging the gap between patients and doctors,
especially in remote areas.
Beyond Profits: The Visionary Imperative
These visionary leaders are driven by more than just profit
margins. They understand the power of business to create
positive social impact. Companies like The Akshaya Patra
Foundation, a non-profit feeding millions of schoolchildren
daily, demonstrate the potential for businesses to be agents
of social change.
Challenges and the Road Ahead
Despite the remarkable progress, challenges remain.
Regulatory hurdles, access to capital, and fostering a culture
of innovation within the ecosystem are some key areas that
need to be addressed. However, the spirit of the visionary
entrepreneur is an unstoppable force. As India marches
towards a digital future, these disruptive leaders are sure to
play a pivotal role in shaping the nation's economic and
social fabric.
The Inspiring Narrative
The stories of India's disruptive visionaries are not just
about building billion-dollar companies; they are narratives
of resilience, resourcefulness, and the unwavering belief in
the power of an idea. They inspire a generation of young
entrepreneurs to dream big, embrace innovation, and
become the architects of India's future.
(18)

Whenever we think about finance, economy,
accounting, tax, and monetary aspects, the first
person that comes to mind is a Chartered
Accountant. Further, when we want our personal, profes-
sional, and business finance, investments, loans, tax,
budgets, and wealth managed and monetary regulations and
policies adhered to, we always demand an expert, accessi-
ble, smart, and professional CA.
CA Nitin Mittal, the Founder and Partner of Nitin Mittal
& Co. (NMC), not only fits perfectly into the criteria
mentioned earlier, but he and his team of stalwarts also go
the extra mile to provide you with all services and solutions
under one roof.
In Nitin’s words, Nitin Mittal & Co. or NMC was formed in
August 2001 as a Chartered Accountancy firm to provide a
comprehensive range of services to various industries,
including Finance, IT Enabled /BPO, Consultancy,
Manufacturing, FMCG Distributors/Retail etc. With soaring
aspirations and zeal to succeed, NMC, as the CA Firm,
endeavours to be recognized as a reputed professional
managed.
Striving for Your Success
Nitin claims, “We are an innovator in Financial, Manage-
ment Consultancy, Risk Management, Auditing, Taxation
and Corporate Laws. In particular, our office is staffed by
people who understand the business culture, management
requirements and multiple laws and possess the profes-
sional expertise that the market demands.”
In today's globally competitive and complex business
environment, NMC has been playing a small but meaning-
ful role in adding strength to the growth of Corporate India.
NMC works diligently to faithfully discharge all implicit
and explicit responsibilities to its multiple customers, be it
clients, staff, the regulator or society.
Furthermore, Nitin says they are empanelled with Public
Sector Banks, the Registrar of Societies and the Comptrol-
ler Auditor General of India. They also work for almost all
major PSU banks on different assignments/audits.
The Firm Financials
Theirs is an ISO 9001:2015 certified firm. What’s more,
NMC is one of the few firms which are peer-reviewed by
ICAI.
The firm works for national-level NGOs, societies, listed
companies, private limited companies, trusts, foreign
corporates, ex-pats, etc. Nitin states, “We have state-of-the-
art infrastructure, own VPN, own servers, dedicated
connectivity, in-house audio/video conference facility, board
room with projector system etc.”
Nitin proudly mentions that they got a good team, including
Chartered Accountants, Lawyers, Company Secretaries,
retired senior managers and above-rank bank officials,
accountants, audit assistants, trainees etc.
Tech-Savvy Monetary Pundit
The Founder and Partner of the firm, CA Nitin Mittal
himself, is a veteran with degrees including B. Com
(Hons.), FCA, MBA, and LLB under his belt. That is not
CA Ni n Mi al
The Most Effec ve Financial Innovator and Accoun ng Revolu onary
NMC is an ISO 9001:2015
cer fied one of the few firms
peer-reviewed by ICAI.
‘‘
‘
‘
(20)

all. A Fellow Member of the Institute of Chartered Accoun-
tants of India (Since 2001) having a professional and
business experience of two decades, Nitin is a tech-savvy
Chartered Accountant with a diverse background with
exposure to Accounts, Audit, Budgeting, MIS, Secretarial
work, RBI, Taxation, T.D.S., Payroll and Customs.
He is an expert on matters related to start-ups.
As well as his management responsibilities, Nitin continues
to take personal responsibility for several of the firm’s long-
standing clients. He assists clients with business and
strategic planning, mergers and acquisitions, Due Diligence,
internal controls and increasing operating efficiency. He has
been responsible for numerous assignments in the multina-
tional tax and transfer pricing areas, corporate-wide
reorganizations, coordination of provision of global tax
services, representation at various levels at tax authorities
and other related tax matters. Currently, he heads up
the Income Tax, Management Consultancy division
and Startup division of the firm.
He also runs an NGO, Shanti Devi Mittal
Foundation imparting skills and education to the
underprivileged benefitting 600+ persons
annually.
A Legacy of Business Bloodline
Sharing his inspiration behind venturing into
the financial sector as a CA, Nitin reveals
they are from a business family and finance
is their bloodline. “This profession allows
me to develop analytical thinking and
progressive decision-making skills and to
demonstrate my proficiency in
accounting, maths, critical thinking,
communication, and budgeting,” he
believes. A finance professional gets all-
around development.
Highlighting the USPs of NMC, Nitin
says they continuously update and
upgrade to cope with new laws, regula-
tions, regimes, developments with
training, conferences, etc., to stay one
edge above others.
There is an excellent team of professionals,
including Chartered Accountants, Lawyers,
Company Secretaries, retired senior
,
CA Nitin Mittal
Founder and Partner,
Nitin Mittal & Co. (NMC)

any industry. “We must use the technology to save time and
effort while increasing efficiency,” he explains. There are
various software tools available that not only enhance
efficiency and productivity but also ensure accuracy.
Similarly, investing in hardware helps to adapt to new
challenges like work home while maintaining data security,
cloud computing etc. Time management, accuracy,
productivity, and security will all improve. Accountants will
be able to provide better insights. The most effective
accountants will be those who are open to change.
Purely Merit-Based Future
In his advice to the aspirants willing to venture into the field
of CA, Nitin says that this is one of the best courses in India
with stability. No Reservations and it is purely merit-based.
It gives opportunities to be ready for a job and work as a
professional apart from doing business like Mr Aditya
Birla. One can have a work-life balance in the profession
and can grow steadily.
On envisioning scaling NMC’s scope and offerings in
future, Nitin divulges that they have been expanding the
range of services to include new areas of practice like due
diligence, start-ups, forensic audits and advisory etc. “We
are also focusing on overseas markets to provide bookkeep-
ing solutions gaining time and forex difference,” he closes.
managers and above-rank bank officials, accountants, audit
assistants, and trainees who understand the business culture,
management requirements, and multiple laws and possess
the professional expertise that the market demands.
“We also invest in technology to keep us way ahead to cope
with ever-changing infra needs, COVID, work from home,
data security, backups, the cold backup site etc.,” he adds.
Nullifying Challenges
However, Nitin’s journey was not all hunky-dory. There
were challenges. The initial challenge was onboarding good
clientele, which Nitin overcame by guiding his team to
build networking and referrals.
According to him, this profession is extremely competitive
and demanding. It involves much responsibility because
you must ensure every detail is right while meeting tight
deadlines.
The challenges now include keeping abreast of ever-
changing laws, training and retaining a good team and
ensuring meeting deadlines while maintaining quality and
integrity. Nitin says, “We organize training sessions, the
balance between work and home and deploying various
tools for smooth and efficient working.”
Techno-Efficient Precision
Being an experienced leader, Nitin also shares his opinion
on how technology is transforming the Chartered
Accounting sector and what advancements can be expected
in the future. He says that technology is a key element of
(22)

n the dynamic landscape of India's SAP and ERP
Itechnology industry, Jeet Chakarborty stands out as a
visionary leader, making waves as the Founder and
Managing Director of Private Limited, iLosung
iLosung
Middle East, iLosung SA Pty Ltd, iLosung UK Ltd and
iLosung America. With a rich background spanning over a
decade in the technology sector, Jeet has consistently
demonstrated a commitment to guiding companies through
the complexities of the ever-evolving digital realm.
Individuals with common ideologies and ambitious
objectives often conceive brilliant ideas to fulfil their
aspirations. Similarly, the inception of iLosung was fuelled
by Jeet's passion and self-motivation to embark on his
entrepreneurial journey. The business enthusiast aimed to
establish a brand centred around comprehending organiza-
tional pain points and delivering top-notch tech solutions,
leveraging his expertise.
Inception of a Technopreneur
Formally conceptualized in 2018, the modest beginnings of
iLosung took root in a two-bedroom flat. The young
entrepreneur's relentless efforts, hard work, and unwavering
determination laid the foundation, marked by securing the
first support order on SAP ECC. As SAP projects came on
Jeet Chakarborty
Guiding Companies Through the Complexi es of the Digital Realm via iLosung
(24)

board, the company commenced full-fledged operations in
Mumbai and Pune, establishing itself as a delivery centre.
With gradual yet consistent growth, iLosung has recently
expanded its footprint to include office space in the U.A.E,
signalling its intent to establish a regional office in the
region.
As the CEO of iLosung Group, Jeet has played a pivotal
role in steering the company towards unprecedented
success. iLosung specializes in delivering innovative
technology solutions to businesses across diverse industries,
tackling the challenges faced by global consulting and IT
services in India. These challenges include maintaining
competitiveness in the global market, delivering high-
quality services under client pressures, and adapting to
rapid technological shifts.
Under Jeet's dynamic leadership, iLosung has experienced
significant growth and has earned a reputation for providing
cutting-edge solutions that drive business success. Jeet's
entrepreneurial spirit, coupled with his profound under-
standing of technology, has positioned him as a highly
respected figure in the industry, solidifying iLosung's
position as a leader in its field.
The Journey of Digital Aspirations
Jeet's journey in the IT sector began in 2010, and since
then, he has gained a comprehensive understanding of the
field by assuming multiple leadership roles across various
industries. His strategic vision and expertise have been
instrumental in iLosung's pioneering efforts to drive the
growth of software services talent in Asia and Africa
through the Global Delivery Model.
Reflecting on his leadership journey, Jeet emphasizes the
importance of cultivating the right attitude, passion, and a
strong work ethic as the keys to entrepreneurial success and
fulfilment. In a candid statement, he asserts, “Most people
waste time endlessly searching for magic shortcuts when
the only real path is paved with the right attitude, passion,
and lots of hard work. There's no shortcut to success; we
must challenge ourselves to improve daily.”
In terms of offerings, iLosung boasts an extensive portfolio
of SAP services. The brand's seasoned team has effectively
catered to various clients, from SMEs to enterprises. Over
two years, iLosung has achieved notable milestones,
including successfully implementing SAP S/4 HANA, SAP
Success Factors, and various projects spanning different
locations and industries. Jeet proudly mentions, “We have
successfully implemented but also gone live.”
The Distinctive Benchmark
Jeet highlights what sets iLosung apart and underscores the
team's strength, emphasizing a familial working environ-
ment and a commitment to timely project delivery. He
further notes, “Our competitive pricing and a substantial
portion of clients acquired through referrals contribute to
our success.” To propel the business to new heights,
iLosung strategically aligns itself with value-added partners
and actively expands its global team to enhance its
capabilities.
iLosung's extensive range of services, including SAP
solutions such as Rise with SAP, SAP Hybris, SAP Success
Factors, SAP Analytics Platform, and more, showcase the
company's commitment to excellence. Jeet affirms that
iLosung offers a repertoire of SAP services, including
Implementation, Upgrade, Support, and on-call services.
The company's recognition as one of the premier profes-
sional services providers is a testament to its proficiency in
managing complex projects.
There's no shortcut
to success; we must
challenge ourselves
to improve daily.
‘
‘‘

Making an Impact
Numerous businesses have adopted SAP ERP due to its
proficiency in managing financial transactions, facilitating
collaborative decision-making, overseeing product life
cycles, and orchestrating supply chain activities. However,
the implementation of SAP is commonly perceived as a
complex undertaking involving the integration of SAP with
other technologies, customization to align with specific
customer needs, and incorporation of data into various
databases. Regardless of the enterprise's size, the sheer
volume of data processed through the SAP database is
extensive and challenging to analyze. Additionally, the
effective implementation of SAP is a resource-intensive and
prolonged process, demanding a highly skilled workforce
and substantial financial investment.
“This is where we at iLosung are making all the difference
by helping businesses in developing and implementing
industry-specific personalized and customized SAP
solutions,” concludes Jeet Chakarborty, whose leadership
and 's innovative solutions continue to leave a
iLosung
lasting impact in a landscape characterized by constant
technological advancements. It makes Jeet and his team an
integral player in India's technology-driven business
landscape in 2024.
Positioned as an all-encompassing technology solutions
provider, iLosung extends its services across diverse
sectors, including oil and gas, manufacturing, retail,
automotive, engineering, FMCG, distribution and logistics
data, and more. The company has played a pivotal role in
catalyzing significant transformations, contributing to
India's ascendancy as a global hub for software services
talent. iLosung stands out as a pioneer of the Global
Delivery Model, earning recognition as one of the premier
IT companies originating from India.
Providing the Solutions, You are looking For
Leveraging its extensive expertise overseeing intricate SAP
projects, iLosung offers a comprehensive suite of SAP
solutions, including SAP GRC, SAP Ariba, SAP Hybris
C4C, SAP SuccessFactors, and OpenText Solutions. With a
strong foothold in SAP S/4HANA Implementations,
Support, Conversion and Cloud Services, and Success
Factors, iLosung emerges as a specialized SAP service
provider and a distinctive brand in the industry. Operating
as a privately held entity, the company maintains its
corporate headquarters in Mumbai, Maharashtra, India, and
has expanded its operations across EMEA, ANZ, UAE,
USA, and APAC regions.
SAP has recently introduced its public cloud solution
named S/4HANA Cloud, foreseeing India's ascent as one of
the leading global markets for cloud services with a
projected reach of a market size of US$9,220 million in
2024. Furthermore, per the projections for the ERP
Software Market in India, it is anticipated that industry-
specific ERP solutions will secure a market share of 25% by
the year 2027. According to SMR's research findings, SAP
commands an approximately 3.71% share of the overall
ERP software market. SAP's ERP product portfolio spans
analytics, expense management, human capital manage-
ment, and customer relationship management, offering a
versatile suite that can be tailored and implemented to meet
diverse enterprise requirements.
(26)

ndia's boardrooms are no longer just for the silver-
Ihaired elite. In the dynamic and rapidly evolving
business landscape, a new breed of
unconventional leaders is emerging, challenging the
traditional norms and redeﬁning the rules of the game.
These “power players” are not bound by convention or
constrained by the status quo; instead, they bring a
fresh perspective, innovative thinking, and bold
strategies to the table.
A new generation of leaders, armed with
unconventional approaches and a willingness to
disrupt, is shaking up the business landscape. These
power players are challenging the status quo, proving
that success can be achieved outside the traditional
mould.
Unconven onal
Leaders
Status Quo
in India
Power Players
(28)

Flat Hierarchies: They believe in fostering a
collaborative environment, empowering employees and
breaking down rigid hierarchies.
Focus on User Experience: They prioritize customer
satisfaction, creating products and services that cater
directly to user needs.
Data-Driven Decisions: They rely on data analytics to
inform strategic decisions, moving away from
intuition-based approaches.
Embracing Diversity and Inclusion
One of the hallmarks of unconventional leadership is a
commitment to diversity and inclusion. These leaders
recognize the value of diversity in driving innovation,
fostering creativity, and enhancing decision-making.
By building teams that reﬂect a diverse range of
backgrounds, perspectives, and experiences, they
create an environment where every voice is heard, and
every individual can thrive. This commitment to
diversity and inclusion not only strengthens their
organizations but also sets them apart as progressive
and forward-thinking leaders in the business
community.
Disruptive Innovation
Unconventional leaders are disruptors by nature,
constantly challenging the status quo and pushing the
boundaries of what is possible. They embrace
innovation, experimentation, and risk-taking,
leveraging new technologies, business models, and
market trends to drive growth and stay ahead of the
competition. Whether they are launching disruptive
startups, leading digital transformations, or
revolutionizing traditional industries, these leaders are
not afraid to shake things up and chart a new course for
their organizations.
Breaking the mould: Unconventional Leadership
Traits
Conventional wisdom dictates that leadership in
business adheres to certain norms and conventions.
However, the power players of today are breaking free
from these constraints, embracing their unique
backgrounds, perspectives, and approaches to
leadership.
Whether they come from non-traditional industries,
have unconventional career trajectories, or challenge
established business practices, these leaders are
proving that there is no one-size-ﬁts-all formula for
success in the business world. These leaders defy easy
categorization. Here are some characteristics that set
them apart:
Visionary with a Cause: They are driven by a strong
purpose, often aiming to solve social or environmental
problems alongside building successful businesses.
Digital Natives: They leverage technology as a core
tool, disrupting traditional industries with innovative
solutions.

Social Responsibility and Impact
Beyond driving profits, unconventional leaders are also
committed to making a positive impact on society and the
environment. They recognize their role as stewards of the
communities in which they operate and strive to create
value beyond the bottom line. Whether through corporate
social responsibility initiatives, sustainable business
practices, or advocacy for social causes, these leaders are
using their influence and resources to effect meaningful
change and leave a lasting legacy for future generations.
Leading by Example
Perhaps the most defining characteristic of unconventional
leaders is their ability to lead by example. They embody the
values they espouse, demonstrate integrity, authenticity, and
humility in their actions, and inspire others to follow their
lead.
Through their bold vision, unwavering commitment, and
willingness to challenge the status quo, these leaders are not
only driving business success but also shaping a new
paradigm of leadership that prioritizes purpose, people, and
planet.
Meet the Disruptors: Examples of Unconventional
Leaders
Ritesh Agarwal (OYO Rooms): This young entrepreneur
revolutionized the hospitality industry with OYO's
innovative hotel aggregation model.
Deepika Garg (PeeSafe): Deepika tackled the taboo subject
of menstrual hygiene with PeeSafe, providing affordable
sanitary products to millions of women.
Bhavin Jain & Divyank Turakhia (BigBasket): They
disrupted the grocery shopping experience with BigBasket,
offering convenience and quality online deliveries.
Sanjiv Mehta (Hinduja Group): Sanjiv revamped the image
of the traditional conglomerate, focusing on innovation and
adaptability within the Hinduja Group.
Impact on the Business Landscape
The impact of these unconventional leaders is undeniable.
They are:
Creating New Markets: They are identifying unmet needs
and building businesses that cater to them, expanding the
overall market size.
Empowering Consumers: Their focus on user experience
raises the bar for customer satisfaction across industries.
Promoting Innovation: Their willingness to experiment
and embrace technology is driving a culture of innovation
within the Indian business ecosystem.
Inspiring a New Generation: Their stories are inspiring a
wave of young entrepreneurs to challenge the status quo
and pursue their own unconventional paths to success.
Challenges and the Road Ahead
These unconventional leaders also face challenges.
Navigating regulations designed for a bygone era, securing
funding that embraces their disruptive visions, and building
trust with established players are just a few hurdles they
must overcome.
A New Era of Leadership
Despite the challenges, the rise of unconventional leaders
signifies a new era in Indian business. These power players
are proving that success can be achieved by challenging
norms, embracing change, and prioritizing social impact
alongside financial gain. As India continues its economic
growth story, their unconventional approaches are sure to
play a crucial role in shaping the future of the nation's
business landscape.
(30)

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I N D I A

Sunil Raina
Managing
Director
Lava
International
Ltd

n the crowded shrills of one-note foreign smartphone
Igiants, Sunil Raina, one of India’s most influential
leaders, is shaping the new wave rising in the Indian
business landscape, a force rewriting the very definition of
mobile technology: Lava International Ltd.
According to Sunil, the Managing Director, Lava isn't just
another phone company; it's a trailblazer in innovation, a
champion of accessibility, and a driving force behind India's
technological revolution.
Sunil spoke in an exclusive interview with CIOLook India,
the highlights of which are given herein.
As a visionary leader in the industry, could you take us
back to the beginning of your journey? What motivated
you to step into this dynamic ecosystem?
My educational background in Electronics was the
foundation for my deep interest in technology, a passion
that has accompanied me since my early years. This fervour
led me to immerse myself in the dynamic world of technol-
ogy, eventually securing a position with one of the promi-
nent players in the telecom sector.
Throughout my career, I've contributed to renowned
companies such as Tata, Reliance, and Airtel, each of
which has played a pivotal role in shaping India's techno-
logical landscape. However, the prospect of joining Lava
International truly captivated me. The company's visionary
outlook aligned seamlessly with my belief in India's
potential to emerge as a global leader in technology.
Joining Lava wasn't merely a professional move but a
commitment to realizing the dream of establishing a
Global Indian Technology Brand. I saw in Lava an
opportunity to contribute meaningfully to a cause that
resonated with me – the idea that India not only deserves
but should lead the way in the technology sector. This
conviction drove my decision to become part of a broader
vision, one where I could leverage my skills and experience
to propel India to the forefront of global technological
innovation.
I firmly believe that within the Indian talent pool lies the
capability and determination to make this ambitious vision
a reality. By being part of the Lava family, I am not just
shaping a company but contributing to the larger narrative
of positioning India as a frontrunner in the global technol-
ogy arena. The journey so far has been both gratifying and
challenging, but the collective talent and determination fuel
my optimism for the future.
Lava has emerged as India’s leading transformational
company in its niche. Could you share the guiding
philosophy that has propelled your organization's
success?
Lava attributes its success to a steadfast commitment to
customer-centricity. Lava revisited its core principles when
Making Waves Beyond Smartphones with Lava International

faced with challenges arising from the competitive pricing
and diverse product portfolios of international brands. The
organization re-envisioned its approach, prioritizing
delivering an unparalleled customer experience while
maintaining affordability. This steady commitment to
meeting customer needs has been crucial in Lava's emer-
gence as India's leading transformational company in its
niche.
The industrial landscape is continually evolving. Please
brief our audience about Lava’s USPs and how you are
currently positioned as one of the best transformational
companies in its sector.
Lava's USP lies in prioritizing an unparalleled customer
experience. Unlike other smartphone brands pre-loaded
with bloatware, Lava has strategically eliminated this issue
from its software experience. The presence of bloatware not
only hinders customer experience by restricting the removal
of unwanted apps but also poses security risks by storing
personal information. In contrast, all Lava smartphones
boast a clean, stock, and bloatware-free Android
experience.
Setting itself apart further, Lava ensures that its entire
smartphone portfolio, from budget-friendly devices like
Yuva to flagship smartphones like Agni 2, receives regular
updates. This commitment extends beyond providing clean
Android, as Lava supplements the user experience with
timely security updates and upgrades. This dedication to
delivering an optimal and secure smartphone experience
positions Lava as one of the best transformational
companies in its sector.
Your influential leadership style is often recognized as a
driving force behind Lava's achievements. Could you
shed light on your approach to leadership and team
building within the organization?
At the heart of our company's achievements lies a leader-
ship philosophy grounded in innovation, adaptability, and a
deep commitment to fostering a cohesive and empowered
team. I firmly believe that a leader's influence extends
beyond setting directions; it involves creating a culture that
thrives on collaboration, continuous learning, and
resilience.
My approach to leadership centers around the union of
vision and action. I strive to clear a compelling vision for
the future that resonates with the organisation's collective
goals. This vision is a guiding beacon, inspiring every team
member to contribute their best towards a common purpose.
Team building is not merely about assembling a group of
individuals but nurturing a diverse and inclusive environ-
ment that values each member's unique strengths. Collabo-
ration is encouraged, and open communication channels are
maintained to ensure every team member feels heard and
valued.
Recognizing that the industrial landscape is ever-evolving, I
advocate for a culture of adaptability and continuous
learning. Embracing change is not just a necessity but an
opportunity for growth. This ethos trickles down to the
entire organization, fostering an environment where
challenges are viewed as stepping stones to innovation.
The essence of future transformation lies in innovation,
disruptions, and enhancing the end-user experience.
How does Lava strike a balance between operational
efficiency and customer satisfaction?
Lava recognizes that the future of transformation hinges on
innovation, disruptions, and elevating the end-user experi-
ence. Lava has assembled a team of highly skilled profes-
sionals equipped with unique problem-solving abilities to
balance operational efficiency and customer satisfaction.
The company's strategic approach revolves around a
singular, driven agenda: establishing itself as the leading
Global Indian Smartphone brand.
Lava undertook an initiative
to redefine after-sale service:
We introduced industry-first –
Free Service and Replacement
at Home.
(34)

This unified dedication to the principal objective under-
scores the importance of consistently enhancing customer
satisfaction. Lava understands that achieving the status of a
Global Indian Smartphone brand necessitates surpassing
customer expectations compared to other brands. By
fostering a workforce committed to this goal, the company
ensures operational efficiency while parallel prioritizing the
delivery of an exceptional and satisfying experience for its
customers.
Digitalization and technological advancements are
crucial aspects of the modern industrial ecosystem. How
does Lava integrate these principles into its core
functioning and contribute to a technovative future?
Being at the forefront of technological advancements, our
company prioritizes the seamless integration of digitaliza-
tion into its core operations. We have proactively embraced
a tech-centric approach by developing in-house platforms
dedicated to our employees. These platforms streamline
organisational functions and significantly reduce manual
work, enabling accessibility across India from any laptop or
smartphone. This is particularly beneficial for our sales
team operating in the field.
Furthermore, our commitment to a technovative future is
evident in our proactive steps towards automation. We are
actively transitioning towards a complete digital ecosystem
by minimising paper use in the workplace. Embracing these
principles ensures that our organization remains agile,
adaptive, and aligned with the evolving landscape of the
modern industrial ecosystem.
Lava has achieved remarkable success. Could you
highlight a transformative project or initiative that
showcases your company's commitment to excellence
and innovation?
Our commitment to excellence and innovation is symbol-
ized by a transformative project to revolutionise the
customer experience. In an era dominated by digitization,
where the convenience of accessing services from home is
paramount, we recognized a gap in the traditional approach
to customer service. Despite the ease of remote accessibil-
ity, customers are still required to visit service centres for
device issues.
In response to this insight, Lava undertook an initiative to
redefine after-sale service. We introduced industry-first –
Free Service and Replacement at Home. This offering
brings customer support to their doorstep and extends the
service to any location at their convenience. We firmly
believe that once a smartphone is purchased, customers
should completely control their devices. Our commitment
to providing the utmost customer experience at every
touchpoint underscores our dedication to pushing the
industry's boundaries of excellence and innovation.
The workforce is the cornerstone of any successful
organization. How does your company foster a culture
of growth, skill development, and empowerment among
its employees?
The strength of Lava lies in its dedicated workforce,
comprising over 3000 employees across various functions,
who serve as the backbone of our organization. Given our
end-to-end control over product design, manufacturing, and
distribution, ensuring a skilled and empowered workforce is
important.
Lava has implemented several initiatives to foster growth
and skill development among our employees. A notable
example is our commitment to continuous learning through
a company-wide Book Reading program, accessible to
employees at all levels. Additionally, a dedicated team is in
place to support both professional and personal
development,

ensuring that our workforce is equipped with the skills
necessary for their roles.
Furthermore, we encourage a culture of healthy competition
through activities spanning all functions within the
company. Incentives for the winning team are not solely
performance-based; they also encompass factors such as
BMI and insights gained from book reading. This approach
recognises achievements and encourages personal growth
and engagement in the workplace.
As a leader in the world's industrial sector, Lava has
likely faced its share of challenges. Could you share an
instance where your team's resilience and ingenuity
triumphed over adversity?
In 2009, Lava International Ltd. was established, experienc-
ing significant growth until 2014 amid a landscape where
over 200 Indian brands were addressing customer needs.
However, by 2014, the industry faced a transformative
period as foreign brands, armed with competitive pricing,
expansive marketing budgets, and unmatched skills and
scale, entered the thriving Indian Smartphone ecosystem.
This led to disruption, resulting in the decline and closure
of numerous Indian mobile brands, catching many off
guard.
Anticipating the challenges ahead, Lava had strategically
invested in developing its design labs and manufacturing
plant in India during the early stages. This foresight proved
crucial in navigating the disruptions that unfolded. Despite
the challenges, Lava's long-term plan to create a robust
manufacturing ecosystem in India allowed the company to
weather the storm. Today, we find ourselves surviving and
thriving in the face of the brands that once posed a threat,
competing head-on in the dynamic Indian market. This
instance reflects the resilience and ingenuity of our team,
demonstrating how strategic planning and a commitment to
self-sufficiency can triumph over adversity.
Businesses are a way for the Indian industry to pace its
economic potential and capacity. What would you advise
other budding entrepreneurs who aspire to venture into
the startup space?
Recent studies underscore the reality that only eight per
cent of startups manage to thrive beyond the crucial Ten-
year mark. This low success rate is not due to a lack of
innovative ideas or passion; it often comes down to their
leadership. My foremost advice to budding entrepreneurs
is to invest in enhancing their leadership skills. It's not just
about having a brilliant idea; it's about steering that idea
through the entrepreneurial journey's challenges.
Another common drawback observed is the tendency of
startups to spread themselves by attempting to do too many
things simultaneously. The attraction of grabbing every
opportunity can be overwhelming, leading to a lack of clear
goals and a loss of focus. Success in the startup ecosystem
hinges on maintaining a sharp focus. Define a single,
compelling goal that aligns with your vision, and let that
goal be the driving force behind every decision and action.
Instead of trying to conquer everything, channel your
energy into mastering one aspect at a time. This sharpens
your focus and enhances the likelihood of sustainable
success.
Looking to 2024, what is your vision for Lava? How do
you aspire to continue making a significant impact on
India's transformational future landscape?
In envisioning the trajectory in 2024, our vision is anchored
in sustained innovation, unwavering commitment to
customer satisfaction, and continued contributions to India's
transformational future landscape. Building upon our past
successes, we aspire to further solidify our position as a
pioneer in the industry, setting new benchmarks for
excellence and ingenuity.
We aim to leverage cutting-edge technologies to enhance
the end-user experience and stay ahead of industry trends.
Embracing a culture of growth, we will continue fostering
the skills and empowerment of our workforce, ensuring
they are equipped to navigate the evolving industrial
landscape.
Furthermore, our long-term vision includes expanding our
footprint and scaling up in the Indian market. We intend to
forge strategic partnerships and collaborations that align
with our values and contribute to the industry's overall
growth.
(36)

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