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REFLECTIONS OF GREATNESS
RE/MAX India
Real Estate Broking
Changing Trends
REFLECTIONS OF GREATNESS
RE/MAX India
An average individual spends 60% of his life income
on Real Estate.
Only segment of an investors wealth which is yet
unregulated and has no entry barrier unlike stock
brokerage and insurance
A host of international property consultants and
corporate houses entering the market
Organized Real Estate Brokerage sector lacks ground
level reach showcasing huge market potential
INDUSTRY FACTS
REFLECTIONS OF GREATNESS
RE/MAX India
Agenda
1. Problems faced at present
2. Concepts of Developed Markets
3. Introduction to RE/MAX
4. RE/MAX in India
5. RE/MAX Model
6. Advantages of RE/MAX
7. RE/MAX Philosophy
REFLECTIONS OF GREATNESS
RE/MAX India
ā€œProblems faced in
Real Estate Broking Industry
at presentā€
REFLECTIONS OF GREATNESS
RE/MAX India
Less Inventory
Less Leads
Matching issues
Budget to Advertise
No training on real estate broking
Staff retention
REFLECTIONS OF GREATNESS
RE/MAX India
Staff monitoring
Staff motivation
Recognition
Restricted network
No trust
Unorganized Market
REFLECTIONS OF GREATNESS
RE/MAX India
CONCEPTS IN DEVELOPED MARKETS:
ļµ Multiple Listing Service: MLS since 1880 in US
(ref.: Wikipedia)
ļµ Agent training for real estate and sales
ļµ Compulsory Agent certification and licensing
ļµ Exclusive Listings
ļµ Value added services provided by brokers
REFLECTIONS OF GREATNESS
RE/MAX India
Situation in Hyderabad Real Estate Market until July, 2013 ā€¦
* Market has not recovered from 2008 after
Lehmann Brothers.
* Real Estate Prices were depressed.
* Uncertainty due to Telangana Issue.
* Excess stock in all segments.
* Govts. In paralysis mode.
REFLECTIONS OF GREATNESS
RE/MAX India
CURRENT SITUATION ā€¦
ļµ Major bottle neck, Telangana issue is now settled, leading to
growth.
ļµ Because of bifurcation new investments to the tune of Rs. 50,000
Crs is expected to be invested in both the regions.
ļµ New Govt. has come in power. Lot of reforms expected.
ļµ The Central Govt. is making many policy changes in infrastructure
sector i.e. converting all PPP Projects into EPC Projects ā€¦
ļµ Real Estate Bill is likely to come.
ļµ All this is expected to give tremendous boost to the economy.
ļµ This will propel the Real Estate Market like never before .
REFLECTIONS OF GREATNESS
RE/MAX India
- Real Estate Maximums
REFLECTIONS OF GREATNESS
RE/MAX India
Established in Denver, Colorado (USA) in 1973 by ā€“
Dave Liniger Gail Liniger
and
REFLECTIONS OF GREATNESS
RE/MAX India
And, since the past 40 yearsā€¦.
REFLECTIONS OF GREATNESS
RE/MAX India
Network...
91 Countries
7000+ Offices
100,000+ Agents!!
REFLECTIONS OF GREATNESS
RE/MAX India
FOUNDER & PROMOTER
Sam Chopra
RE/MAXINDIA
REFLECTIONS OF GREATNESS
RE/MAX India
Networkā€¦
48 Cities
123 Offices
500+ Agents!!
REFLECTIONS OF GREATNESS
RE/MAX India
Networkā€¦
11 Offices
60+ Agents!!
Andhra Pradesh
REFLECTIONS OF GREATNESS
RE/MAX India
RE/MAX network registered
a 600% growth in the first
year of its operations!!!
Won the Start Up of the Year
award at Zee Businessā€™ Small
Business Award
REFLECTIONS OF GREATNESS
RE/MAX India
REFLECTIONS OF GREATNESS
RE/MAX India
Traditional Scenario in Real Estate Industry
BOSS
AGENT
Max. Commission by
Boss
Agents appointed on
Salary + Comm.
More time of
monitoring agent
Low motivation to
agents
Training & Retention
of agents
No recognition &
growth
Pyramid
REFLECTIONS OF GREATNESS
RE/MAX India
ABOUT
RE/MAX MODELā€¦
REFLECTIONS OF GREATNESS
RE/MAX India
BOSS
AGENT
More Inventory - More
Sales - More Profit
Agents work as an
entrepreneur
No monitoring of Agent
required
Trained Agents with high
retention rate
Agent works more
professional way
Higher satisfaction &
motivation
In RE/MAX...
Pyramid
REFLECTIONS OF GREATNESS
RE/MAX India
RE/MAX is a network of professionals like Doctors,
Lawyers, Architects, Accountants, Insurance Agents,
Bankers, Stock Brokers etc.
OUR NETWORK
REFLECTIONS OF GREATNESS
RE/MAX India
RE/MAX HIERARCHY
RE/MAX
RE/MAX
India
RE/MAX
Hyderabad
Broker Office
Broker
Associate
Broker
Associate
Broker
Associate
Broker Office
Broker
Associate
Broker
Associate
Broker
Associate
REFLECTIONS OF GREATNESS
RE/MAX India
Broker Office
Broker Associate Broker Associate Broker Associate
OPPORTUNITIES WITH RE/MAX
REFLECTIONS OF GREATNESS
RE/MAX India
One Stop shop
serving all Real
Estate requirements
of an individual
A hub for an agent
to grow more and
earn more through
the system
Point for access for
the Customers for
utilizing RE/MAXā€™s
services
BROKER OFFICE :
REFLECTIONS OF GREATNESS
RE/MAX India
EARNINGS :
RE/MAX follows the MAXIMUM Commission Model
for the Agentsā€¦
Helps in Easy Recruitment/ RetentionEasy Recruitment/ Retention
Acts as a self motivator
No Monitoring Required
Why???
Commission
(100%)
Broker
Owner
(50 %)
Broker
Associate
(50 %)
REFLECTIONS OF GREATNESS
RE/MAX India
How does a Broker Owner Earn???
1 AGENT
Earnings
11 AGENTS
Office Earnings
REFLECTIONS OF GREATNESS
RE/MAX India
ROI (RETURN OF INVESTMENT)
1. Joining fee from BROKER ASSOCIATES
2. Desk fee from BROKER ASSOCIATES
3. COMISSION SHARING from transactions(deals)
4. Value Added Services(VAS)
a. Financial Services
b. Legal Services
c. Vasthu Services
d. Interior/Architecture services etc.
REFLECTIONS OF GREATNESS
RE/MAX India
Role Of Broker Owner:
Recruitment
ā€¢ Profiling and Recruitment of Agents on Regular basis
Management
ā€¢ Guiding, Motivating and Mentoring Agents to perform
better
Real Estate Services
ā€¢ Ensuring Customer Satisfaction by providing the best
services
Promotion
ā€¢ Promotion of RE/MAX, his Office, its Agents by
promoting the Listed Properties
REFLECTIONS OF GREATNESS
RE/MAX India
Role Of Broker Associate
Inspection
ā€¢ Inspect the properties and noting its every detail before
listing it
Networking
ā€¢ Increasing network of Agents and clients thus increasing
Referral Customers
Listing Properties
ā€¢ Listing Maximum Properties on the RE/MAX Network
thus helping is faster transactions
Sell the Property
ā€¢ Providing customers with the RE/MAX Experience thus
enhancing their Satisfaction
REFLECTIONS OF GREATNESS
RE/MAX India
RE/MAX
Residential
Commercial
Land
Re-
development
Facilities
Management
Properties
Management
Renting
RE/MAX office Trades in:
REFLECTIONS OF GREATNESS
RE/MAX India
RE/MAX
Legal
Services
Home
Loans
Vastu
Interiors
Relocation
Services
Escrow
Services
Consultation
and
Advisory
Value Added Services
REFLECTIONS OF GREATNESS
RE/MAX India
Comparative Studyā€¦
Own Business
High Running Costs
Long gestation period
Huge Manpower Cost
Limited Market Presence
Limited Network
Advertising/ Branding
Limited Reach
RE/MAX
Cost Sharing
Training at all levels
International Presence
Strong Network
Efficient Business Model
Unlimited Reach
REFLECTIONS OF GREATNESS
RE/MAX India
Worldwide network of 1,00,000 Broker Associates
7000+ Franchised offices
RE/MAX Affiliates refer their clients directly agent to agent,
across regions at no additional cost
No Territory Restrictions for any office in any region.
Opportunity to address NRI and HNI clients
Networkā€¦
REFLECTIONS OF GREATNESS
RE/MAX India
Each RE/MAX office is independently owned and operated !!Each Broker Owner has the Independence to ā€“
Decide who becomes an agent
Decide the number of Broker Agents
Charge brokerage as desired
Decide remuneration model for Broker
Associate
Provide any or all of the Permitted Property
related services (VAS)
Engage into tie-ups at franchisee level.
Enter into Exclusivity contracts.
Independenceā€¦
REFLECTIONS OF GREATNESS
RE/MAX India
ā€¢ Recruitment
ā€¢ Promotion
ā€¢ Management
ā€¢ Technology
ā€¢Initial training
ā€¢Technology training
ā€¢Sales & Marketing
Training
ā€¢ Real Estate
Best
Practices
ā€¢ USA
ā€¢ ATOD
ā€¢ MTOD
ā€¢ RE/MAX
Mainstreet
RE/MAX
University
RE/MAX
Real Estate
Academy
BO
Orientation
Training
BA
Training
Trainingā€¦
REFLECTIONS OF GREATNESS
RE/MAX India
RE/MAX India runs a comprehensive 4-day training program for all
new Brokersā€¦ It Includes ā€“
RE/MAX inception and philosophy,
Profiling & Recruiting Agents
Managing & Promoting Agents
Agent Retention
Managing day-to-day operations of a
RE/MAX office.
Technology & Software Training
Broker Owner Trainingā€¦
REFLECTIONS OF GREATNESS
RE/MAX India
It Helps in -
Showcasing properties to customers
Keeping a track of customers, agents and
properties
Connecting with global RE/MAX network
Viewing profiles of all the RE/MAX Associates
Sending and receiving referrals from RE/MAX
agents
Receiving leads/inquiries from customers
Performance mapping and monitoring
Technologyā€¦
REFLECTIONS OF GREATNESS
RE/MAX India
Technologyā€¦
REFLECTIONS OF GREATNESS
RE/MAX India
Technologyā€¦
REFLECTIONS OF GREATNESS
RE/MAX India
I List Verticalā€¦
REFLECTIONS OF GREATNESS
RE/MAX India
www.global.remax.comā€¦
REFLECTIONS OF GREATNESS
RE/MAX India
www.remax.in
REFLECTIONS OF GREATNESS
RE/MAX India
www.remax.net
REFLECTIONS OF GREATNESS
RE/MAX India
Broker Associate Pageā€¦
RE/MAX India
Page 46
Properties
RE/MAX India
Seminars
RE/MAX India
NATIONAL CONVENTION ā€“ 2013 @ GOA
RE/MAX India
NATIONAL CONVENTION ā€“ 2013 @ GOA
RE/MAX India
AWARDS PLATFORM:
ā€¢Regional level
ā€¢National level
ā€¢International level
Awards & Recognitions :
RE/MAX India
BRAND ACADEMY EXCELLENCE AWARD
RE/MAX India
RE/MAX NATIONAL AWARDS
REFLECTIONS OF GREATNESS
RE/MAX India
Conferences and Seminars
Builder Meets
Road Shows
Real Estate Fairs
Tie up with NGOs & Training
Institutes
Web Advertising
Brandingā€¦
REFLECTIONS OF GREATNESS
RE/MAX India
RE/MAX Officesā€¦
REFLECTIONS OF GREATNESS
RE/MAX India
More Agents
More Listings
More Sales
More
Referral's
More Leads
More
Repeated
Customers
More Brand
Awareness
More Profit
RE/MAX Philosophyā€¦
REFLECTIONS OF GREATNESS
RE/MAX India
Thank you
ā€œThereā€™s never been a better
time to invest in a RE/MAX
Franchise.ā€
Call us on 7702477272 or email us
at hphanesh@remax.in

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Real Estate Trends

  • 1. REFLECTIONS OF GREATNESS RE/MAX India Real Estate Broking Changing Trends
  • 2. REFLECTIONS OF GREATNESS RE/MAX India An average individual spends 60% of his life income on Real Estate. Only segment of an investors wealth which is yet unregulated and has no entry barrier unlike stock brokerage and insurance A host of international property consultants and corporate houses entering the market Organized Real Estate Brokerage sector lacks ground level reach showcasing huge market potential INDUSTRY FACTS
  • 3. REFLECTIONS OF GREATNESS RE/MAX India Agenda 1. Problems faced at present 2. Concepts of Developed Markets 3. Introduction to RE/MAX 4. RE/MAX in India 5. RE/MAX Model 6. Advantages of RE/MAX 7. RE/MAX Philosophy
  • 4. REFLECTIONS OF GREATNESS RE/MAX India ā€œProblems faced in Real Estate Broking Industry at presentā€
  • 5. REFLECTIONS OF GREATNESS RE/MAX India Less Inventory Less Leads Matching issues Budget to Advertise No training on real estate broking Staff retention
  • 6. REFLECTIONS OF GREATNESS RE/MAX India Staff monitoring Staff motivation Recognition Restricted network No trust Unorganized Market
  • 7. REFLECTIONS OF GREATNESS RE/MAX India CONCEPTS IN DEVELOPED MARKETS: ļµ Multiple Listing Service: MLS since 1880 in US (ref.: Wikipedia) ļµ Agent training for real estate and sales ļµ Compulsory Agent certification and licensing ļµ Exclusive Listings ļµ Value added services provided by brokers
  • 8. REFLECTIONS OF GREATNESS RE/MAX India Situation in Hyderabad Real Estate Market until July, 2013 ā€¦ * Market has not recovered from 2008 after Lehmann Brothers. * Real Estate Prices were depressed. * Uncertainty due to Telangana Issue. * Excess stock in all segments. * Govts. In paralysis mode.
  • 9. REFLECTIONS OF GREATNESS RE/MAX India CURRENT SITUATION ā€¦ ļµ Major bottle neck, Telangana issue is now settled, leading to growth. ļµ Because of bifurcation new investments to the tune of Rs. 50,000 Crs is expected to be invested in both the regions. ļµ New Govt. has come in power. Lot of reforms expected. ļµ The Central Govt. is making many policy changes in infrastructure sector i.e. converting all PPP Projects into EPC Projects ā€¦ ļµ Real Estate Bill is likely to come. ļµ All this is expected to give tremendous boost to the economy. ļµ This will propel the Real Estate Market like never before .
  • 10. REFLECTIONS OF GREATNESS RE/MAX India - Real Estate Maximums
  • 11. REFLECTIONS OF GREATNESS RE/MAX India Established in Denver, Colorado (USA) in 1973 by ā€“ Dave Liniger Gail Liniger and
  • 12. REFLECTIONS OF GREATNESS RE/MAX India And, since the past 40 yearsā€¦.
  • 13. REFLECTIONS OF GREATNESS RE/MAX India Network... 91 Countries 7000+ Offices 100,000+ Agents!!
  • 14. REFLECTIONS OF GREATNESS RE/MAX India FOUNDER & PROMOTER Sam Chopra RE/MAXINDIA
  • 15. REFLECTIONS OF GREATNESS RE/MAX India Networkā€¦ 48 Cities 123 Offices 500+ Agents!!
  • 16. REFLECTIONS OF GREATNESS RE/MAX India Networkā€¦ 11 Offices 60+ Agents!! Andhra Pradesh
  • 17. REFLECTIONS OF GREATNESS RE/MAX India RE/MAX network registered a 600% growth in the first year of its operations!!! Won the Start Up of the Year award at Zee Businessā€™ Small Business Award
  • 19. REFLECTIONS OF GREATNESS RE/MAX India Traditional Scenario in Real Estate Industry BOSS AGENT Max. Commission by Boss Agents appointed on Salary + Comm. More time of monitoring agent Low motivation to agents Training & Retention of agents No recognition & growth Pyramid
  • 20. REFLECTIONS OF GREATNESS RE/MAX India ABOUT RE/MAX MODELā€¦
  • 21. REFLECTIONS OF GREATNESS RE/MAX India BOSS AGENT More Inventory - More Sales - More Profit Agents work as an entrepreneur No monitoring of Agent required Trained Agents with high retention rate Agent works more professional way Higher satisfaction & motivation In RE/MAX... Pyramid
  • 22. REFLECTIONS OF GREATNESS RE/MAX India RE/MAX is a network of professionals like Doctors, Lawyers, Architects, Accountants, Insurance Agents, Bankers, Stock Brokers etc. OUR NETWORK
  • 23. REFLECTIONS OF GREATNESS RE/MAX India RE/MAX HIERARCHY RE/MAX RE/MAX India RE/MAX Hyderabad Broker Office Broker Associate Broker Associate Broker Associate Broker Office Broker Associate Broker Associate Broker Associate
  • 24. REFLECTIONS OF GREATNESS RE/MAX India Broker Office Broker Associate Broker Associate Broker Associate OPPORTUNITIES WITH RE/MAX
  • 25. REFLECTIONS OF GREATNESS RE/MAX India One Stop shop serving all Real Estate requirements of an individual A hub for an agent to grow more and earn more through the system Point for access for the Customers for utilizing RE/MAXā€™s services BROKER OFFICE :
  • 26. REFLECTIONS OF GREATNESS RE/MAX India EARNINGS : RE/MAX follows the MAXIMUM Commission Model for the Agentsā€¦ Helps in Easy Recruitment/ RetentionEasy Recruitment/ Retention Acts as a self motivator No Monitoring Required Why??? Commission (100%) Broker Owner (50 %) Broker Associate (50 %)
  • 27. REFLECTIONS OF GREATNESS RE/MAX India How does a Broker Owner Earn??? 1 AGENT Earnings 11 AGENTS Office Earnings
  • 28. REFLECTIONS OF GREATNESS RE/MAX India ROI (RETURN OF INVESTMENT) 1. Joining fee from BROKER ASSOCIATES 2. Desk fee from BROKER ASSOCIATES 3. COMISSION SHARING from transactions(deals) 4. Value Added Services(VAS) a. Financial Services b. Legal Services c. Vasthu Services d. Interior/Architecture services etc.
  • 29. REFLECTIONS OF GREATNESS RE/MAX India Role Of Broker Owner: Recruitment ā€¢ Profiling and Recruitment of Agents on Regular basis Management ā€¢ Guiding, Motivating and Mentoring Agents to perform better Real Estate Services ā€¢ Ensuring Customer Satisfaction by providing the best services Promotion ā€¢ Promotion of RE/MAX, his Office, its Agents by promoting the Listed Properties
  • 30. REFLECTIONS OF GREATNESS RE/MAX India Role Of Broker Associate Inspection ā€¢ Inspect the properties and noting its every detail before listing it Networking ā€¢ Increasing network of Agents and clients thus increasing Referral Customers Listing Properties ā€¢ Listing Maximum Properties on the RE/MAX Network thus helping is faster transactions Sell the Property ā€¢ Providing customers with the RE/MAX Experience thus enhancing their Satisfaction
  • 31. REFLECTIONS OF GREATNESS RE/MAX India RE/MAX Residential Commercial Land Re- development Facilities Management Properties Management Renting RE/MAX office Trades in:
  • 32. REFLECTIONS OF GREATNESS RE/MAX India RE/MAX Legal Services Home Loans Vastu Interiors Relocation Services Escrow Services Consultation and Advisory Value Added Services
  • 33. REFLECTIONS OF GREATNESS RE/MAX India Comparative Studyā€¦ Own Business High Running Costs Long gestation period Huge Manpower Cost Limited Market Presence Limited Network Advertising/ Branding Limited Reach RE/MAX Cost Sharing Training at all levels International Presence Strong Network Efficient Business Model Unlimited Reach
  • 34. REFLECTIONS OF GREATNESS RE/MAX India Worldwide network of 1,00,000 Broker Associates 7000+ Franchised offices RE/MAX Affiliates refer their clients directly agent to agent, across regions at no additional cost No Territory Restrictions for any office in any region. Opportunity to address NRI and HNI clients Networkā€¦
  • 35. REFLECTIONS OF GREATNESS RE/MAX India Each RE/MAX office is independently owned and operated !!Each Broker Owner has the Independence to ā€“ Decide who becomes an agent Decide the number of Broker Agents Charge brokerage as desired Decide remuneration model for Broker Associate Provide any or all of the Permitted Property related services (VAS) Engage into tie-ups at franchisee level. Enter into Exclusivity contracts. Independenceā€¦
  • 36. REFLECTIONS OF GREATNESS RE/MAX India ā€¢ Recruitment ā€¢ Promotion ā€¢ Management ā€¢ Technology ā€¢Initial training ā€¢Technology training ā€¢Sales & Marketing Training ā€¢ Real Estate Best Practices ā€¢ USA ā€¢ ATOD ā€¢ MTOD ā€¢ RE/MAX Mainstreet RE/MAX University RE/MAX Real Estate Academy BO Orientation Training BA Training Trainingā€¦
  • 37. REFLECTIONS OF GREATNESS RE/MAX India RE/MAX India runs a comprehensive 4-day training program for all new Brokersā€¦ It Includes ā€“ RE/MAX inception and philosophy, Profiling & Recruiting Agents Managing & Promoting Agents Agent Retention Managing day-to-day operations of a RE/MAX office. Technology & Software Training Broker Owner Trainingā€¦
  • 38. REFLECTIONS OF GREATNESS RE/MAX India It Helps in - Showcasing properties to customers Keeping a track of customers, agents and properties Connecting with global RE/MAX network Viewing profiles of all the RE/MAX Associates Sending and receiving referrals from RE/MAX agents Receiving leads/inquiries from customers Performance mapping and monitoring Technologyā€¦
  • 39. REFLECTIONS OF GREATNESS RE/MAX India Technologyā€¦
  • 40. REFLECTIONS OF GREATNESS RE/MAX India Technologyā€¦
  • 41. REFLECTIONS OF GREATNESS RE/MAX India I List Verticalā€¦
  • 42. REFLECTIONS OF GREATNESS RE/MAX India www.global.remax.comā€¦
  • 43. REFLECTIONS OF GREATNESS RE/MAX India www.remax.in
  • 44. REFLECTIONS OF GREATNESS RE/MAX India www.remax.net
  • 45. REFLECTIONS OF GREATNESS RE/MAX India Broker Associate Pageā€¦
  • 48. RE/MAX India NATIONAL CONVENTION ā€“ 2013 @ GOA
  • 49. RE/MAX India NATIONAL CONVENTION ā€“ 2013 @ GOA
  • 50. RE/MAX India AWARDS PLATFORM: ā€¢Regional level ā€¢National level ā€¢International level Awards & Recognitions :
  • 51. RE/MAX India BRAND ACADEMY EXCELLENCE AWARD
  • 53. REFLECTIONS OF GREATNESS RE/MAX India Conferences and Seminars Builder Meets Road Shows Real Estate Fairs Tie up with NGOs & Training Institutes Web Advertising Brandingā€¦
  • 54. REFLECTIONS OF GREATNESS RE/MAX India RE/MAX Officesā€¦
  • 55. REFLECTIONS OF GREATNESS RE/MAX India More Agents More Listings More Sales More Referral's More Leads More Repeated Customers More Brand Awareness More Profit RE/MAX Philosophyā€¦
  • 56. REFLECTIONS OF GREATNESS RE/MAX India Thank you ā€œThereā€™s never been a better time to invest in a RE/MAX Franchise.ā€ Call us on 7702477272 or email us at hphanesh@remax.in