1. Assignment 2:
Researching a Cross Media Film Campaign
ASSESSMENT CRITERIA
1. Skilled use of MEDIA LANGAUAGE/TERMINOLOGY
2. Using EVIDENCE from the media text to support your analysis
In your lesson today you are going to be examining a case study and looking at how it promotes a
film before its general release.
The Key Words which I am looking for in your analysis are SIGNIFIES, CONNOTATIONS,
SYNERGY, TARGET AUDIENCE, GENRE

2. 1. Carry out an analysis of the home page explaining what you can tell about the movie from the
home page (remember to think about images, colours, fonts, hyperlinks, multimedia
content. Use words like CONNOTATIONS, ANCHORS, SIGNIFIES, REPRESENTATION)
2. From your initial analysis explain who the target audience are and how you know this.
GENDER/AGE/ETHNICITY/SEXUALITY

3. 3. Now its time to have a look around this website, explain what features the website has and how
these features would appeal to the target audience (make a list of these)
ENTERTAIN/INFORM/EDUCATE/ESCAPE/SELF-ESTEEM
FEATURE OF THE
WEBSITE
REASON IT WOULD APPEAL?
4. Find out if there are any examples of synergy on the website. Explain how the film company
has worked with other companies to reach their TARGET AUDIENCE and promote their film.
KEY MEDIA WORDS TO INCLUDE:
A*/A Grade - SIGNIFIES, TARGET DEMOGRAPHIC, AUDIENCE GRATIFICATIONS,
CONNOTATIONS, AUDIENCE PROFILE, REPRESENTS, GENRE SIGNIFIERS
B/C Grade - SIGNIFIES, TARGET AUDIENCE, AUDIENCE PLEASURES,
CONNOTATIONS, REPRESENTATION
D/E Grade - TARGET AUDIENCE, CONNOTATIONS, GENRE

4. 5. In your own words explain how effective you think the website is.