Mest 3 examination

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Mest 3 examination

  1. 1. MEST 3 EXAMINATION <ul><li>SECTION A </li></ul><ul><li>2 UNSEEN MEDIA TEXTS </li></ul><ul><li>(15m WATCH/MAKE NOTES) </li></ul><ul><li>3 COMPULSORY Q’S </li></ul><ul><li>COMPARE & CONTRAST TEXTS </li></ul><ul><li>GENERAL MEDIA KNOWLEDGE & UNDERSTANDING </li></ul><ul><li>SPECIFIC KNOWLEDGE ABOUT MEDIA DEBATES AND THEORIES </li></ul>
  2. 2. MEST 3 EXAMINATION <ul><li>SECTION B – CASE STUDY </li></ul><ul><li>REPRESENTATIONS IN THE MEDIA </li></ul><ul><li>THE IMPACT OF NEW/ DIGITAL MEDIA </li></ul><ul><li>CHOOSE & ANSWER 1 Q ONLY </li></ul><ul><li>1HR – 48 MARKS </li></ul><ul><li>INDEPTH AREA OF RESEARCH INVOLVING THE CRITICAL ANALYSIS OF A RANGE OF MEDIA TEXTS </li></ul><ul><li>DEVELOP VIEWS UPON REPRESENTATION/DIGITAL MEDIA </li></ul><ul><li>WRITE ABOUT YOUR VIEWS IN THE EXAM. SUPPORTING THEM WITH EVIDENCE AND EXAMPLES FROM YOUR OWN CASE STUDIES </li></ul><ul><li>DETAILED REFERENCES TO SPECIFIC TEXTS YOU HAVE STUDIED </li></ul>
  3. 3. <ul><li>CASE STUDY OPTIONS </li></ul><ul><li>REPRESENTATION OF TEENAGERS (CLASS) </li></ul><ul><li>YOUR OWN CASE STUDY (ESSAY FOCUS/NEW TOPIC) </li></ul><ul><li>CRITICALLY ANAYLSE A RANGE OF TEXTS AND THEIR CONTEXTS </li></ul><ul><li>APPLY A RANGE OF THEORIES, CRITICAL PERSPECTIVES AND CONCEPTS </li></ul><ul><li>SHOW AN AWARENESS OF RELEVANT MEDIA ISSUES AND DEBATES </li></ul><ul><li>YOU WILL NEED TO: </li></ul><ul><li>ANALYSE HOW REPRESENTATIONS ARE CONSTRUCTED IN VARIOUS MEDIA TEXTS </li></ul><ul><li>CONSIDER THE POLITICS OF REPRESENTATION AND THEIR PRODUCTION </li></ul><ul><li>CONSIDER CROSS-CULTURAL FACTORS (IF RELEVANT) </li></ul><ul><li>EXPLORE THE APPEAL OF REPRESENTATIONS FOR AUDIENCES AND HOW AUDIENCES INTERPRET REPRESENTATIONS </li></ul>
  4. 4. REPRESENTATION THEORY <ul><li>Representations are influenced by the cultural, political and social contexts in which they are produced. </li></ul><ul><li>REFLECTIVE VIEW </li></ul><ul><li>CONSTRUCTIONIST VIEW </li></ul>
  5. 5. REPRESENTATION ANALYSIS <ul><li>http:// www.youtube.com/watch?v =epbrArUH5B4 </li></ul><ul><li>http:// www.youtube.com/watch?v =0PI4ZLN8vQk </li></ul><ul><li>Who or what is being represented? How are they being represented? Use the key concepts to help you deconstruct the text. </li></ul><ul><li>How might you apply the reflective view? </li></ul><ul><li>How might you apply the constructionist view to this advert? </li></ul><ul><li>Why do you think the representation have been constructed in this way? </li></ul><ul><li>Who does this construction/value message benefit and why? </li></ul>
  6. 6. COMMON SENSE OR ‘NATURALIZATION’ <ul><li>Beliefs are being represented about groups and institutions in a ‘naturalized’ manner. (e.g. It is the ‘norm’ that old women aren’t sexy) endorsed by the idea of common sense (because they’re old, married, have kids). </li></ul><ul><li>Views about what is OK or not OK are endorsed by common sense , therefore making opposing views difficult, sometimes impossible to even consider. </li></ul><ul><li>Thus creating dominant meanings, reinforcing the dominant aspects of an ideology. </li></ul>
  7. 7. COMMON SENSE OR ‘NATURALIZATION’ <ul><li>It is argued that common sense or naturalization of views are themselves manifestations of ideology-hegemony or the invisible exercise of power at work </li></ul><ul><li>Stopping people from seeing that representations are actually going against their interests </li></ul><ul><li>Q. Can you think of an example of naturalization with regard to specific social groups or places, in terms of media representation? </li></ul>
  8. 8. IDEOLOGY <ul><li>What is an ideology? </li></ul><ul><li>What is the role of an ideology within society? </li></ul><ul><li>What is the dominant ideology within Marxism? </li></ul><ul><li>What is the media’s role within various ideologies? </li></ul>
  9. 9. <ul><li>An ideology is a set of ideas or a world view, which offers a partial and selective version of reality often to protect the interests of powerful and social groups. </li></ul><ul><li>The media’s role is to promote various ideologies to the public, influencing our viewpoints and perceptions of what is ‘natural’. </li></ul><ul><li>We see their views as a common sense approach and therefore make no attempt to challenge them. In fact, we find it hard to think of the opposing argument. </li></ul>
  10. 10. ‘ I want families to be more like The Waltons’ and less like The Simpsons’ <ul><li>http:// www.youtube.com/watch?v =NfTEz4FVa6s&feature=related </li></ul><ul><li>http:// www.youtube.com/watch?v =X3ZcZ2h4Ths </li></ul><ul><li>What other media texts challenge or subvert traditional American values? </li></ul><ul><li>In what ways are the media texts ideologically subversive? (psychologically change what people believe) </li></ul>
  11. 11. Representations and teenagers <ul><li>Read Osgerby (1998) </li></ul><ul><li>Analysis and feedback to group. </li></ul><ul><li>Key concepts </li></ul><ul><li>Ideology and representation theory </li></ul><ul><li>Contexts around construction (social, cultural, economic, historical factors) </li></ul>

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