bad blood analyis

1. Bad BloodAnalysis
The introductionbeginswithaviewof anighttime Londonskyline before fadingintoanoffice.An
ellipsesisusedtobuildsuspense before the surpriseannouncementof anextraisflungintothe
picture andsmashesintoa desk.The pleonasticsoundsemphasise the impactanddetailsthat
whoeverthrewthe man,wasnotmessingabout.Catastrophe playedby TaylorSwiftandArsynby
SelenaGomez.The suddentwistingineventsconveysthatswiftisportrayingthatshe hasbeen
betrayedby a friend.Slowmotion editinginconjunctionwithaP.O.V shotshowsSwiftfallingoutof
the office building,thisshowsthe distancingbetweenthe friendshipsof the personthe songis
about.Swiftisan artistknownfor makingsongsthatare subtlyaimedatothercelebrities,“We are
neverevergettingbacktogether”and“I knew youwere trouble”are songsthathad beengivena
motive byprevious relationshipsthatturnedsour,itwas understoodinthe mediathatSwiftmade
the song aboutformerclose friendKatyPerry.The title creditsdetailing“aJosephKhanfilm”shows
that swifthaswantedtomake the musicvideoaspectacle,thiswashelpedbyfellow celebritieswho
are cast inthe musicvideo,postingteaserpostersabouttheirinvolvement,this gave the music
videoahype that youwouldonlysee withfilms,swifthaddone thisinordertoget herupcoming
musicvideothe talkof the music world.
Swift’ssingingonthe smashedupcarroof conveysthatshe isnot affectedby
the “bad blood”that she now has withthiscelebrityandthatshe isinfact she
isstill strongif not strongerbecause of it.The lyricsin“So take a lookwhat
you’ve done”takesall blame awayfromSwiftandshowsthatshe stronglyfeels
that Perryisthe one to blame for theirdiscrepancies.Closeupsare usedon
frequentlyonall artistsbutSwiftmaintainsthe majorityof screenprevalence.Evenwhenitis
Kendrick Lamar’sverse,the screensplitstoshow aclose up of both artistsindifferentlocations.
Lamar’s lyrics of “NowPOV of youand me similarIraq,”it isknownthatAmericawere at war with
Iraq whichconveysthatwhathas happenedbetweenbothSwiftandPerryissosevere thatits
comparable towar. It wasat thispart of the videowhere the tempoincreased. The scene transitions
to Swiftlayingdownonina rather eroticlatex outfit,complimentedby aMila Jovovichesque wet
hair look,thisappealstoa male audience.
Furtherclose upsare usedonLamar before the narrative ismovedonto Swift
gearingupwiththe helpof “The trinity”(Hailee Steinfeld.)
The armour like outfitfurtheremphasisesthatthe issues
that SwifthaswithPerryare veryserious.The editingin
regardsto actionstakenplace on the beatis verywell
executed.Everytime the lyric“Hey”issung,an actiontakes
place,the FirstbeingDilemma(Serayah) slammingthe
lockerandthenSlay-Z(Gigi Hadid) releasinghershurikens
and the bulldogbesideher,barks,thisshowsthatthe videoisverywell synchronisedandmakesthe
videoevenmore appealingdue toits
professionalism. The pleonasticsoundof the wall
beingbrokenemphasises thatthe businessthatshe
has withPerry,hasnot beentakenlightly.
What standsout vividlyisthe costume changesthat
swiftuseswithinthe video.Atthe startof the video
she starts off withblonde hairandas the video
progresses,herhairchangestoblack andthento
red.These changesinhair colourcouldrepresent a

2. possible mockerytowardsthe “DarkHorse”that isKaty Perry.The redhair conveysafiery
personalitytowhichswiftpossessesandthe fire backgroundsinthe videoemphasise the angerthat
SwifthastowardsPerry.