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New Media


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A discussion about the future of media.

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New Media

  1. 1. New Media
  2. 2. Traditional MediaThe Traditional Media or LegacyMedia are traditional means ofcommunication and expressionthat have existed since before theadvent of the new medium of theInternet. Industries that aregenerally considered part of theold media and broadcast arecable television, radio, movie andmusic studios, newspapers,magazines, books and most printpublications.
  3. 3. What is “new media”?New media is a broad term in media studies that emerged in the latter partof the 20th century. New media is different from traditional media in how isuses new technologies to allow more and different people from all over theworld to create and respond to media in ways that were not possible before.In general, “new media” is a term used to describe types of news andinformation that have been created in the past 15 years on the internet.It is inherent in the name New media that New Media will one day becomepart of Old Media.
  4. 4. BloggingA blog (a blend of the term web log) is atype of website or part of a websitesupposed to be updated with new contentfrom time to time. Blogs are usuallymaintained by an individual with regularentries of commentary, descriptions ofevents, or other material such as graphicsor video. Entries are commonly displayed inreverse-chronological order. Blog can alsobe used as a verb, meaning to maintain oradd content to a blog. In the West, blogshave come to challenge other traditionalforms of journalism such as newspapersand television.
  5. 5. Interactivity One way that blogs differ from traditional media alternatives such as newspapers is in how the audience can interact with the authors of each post. When a reader has an opinion about something written on a web log, they can often leave a comment about what they thought of the story. If the author of a post reads this comment, they can respond to it on the same blog, giving both the creator of the content, and the audience a voice, and a deeper understanding of the issues involved.
  6. 6. User VideoVideo hosting sites such as YouTubeand Youku allow anonymous usersfrom all over the world to post theirown original videos on the web. Bydoing this, users can bypasstraditional distribution channels andshow their work to the whole world.These types of sites have alreadyallowed average everyday people tobecome celebrities by postingvideos of themselves.
  7. 7. Globalization Globalization refers to the increasingly global relationships of culture, people and economic activity. Most often, it refers to economics: the global distribution of the production of goods and services, through reduction of barriers to international trade such as tariffs, export fees, and import quotas. Globalization accompanied and allegedly contributed to economic growth in developed and developing countries through increased specialization and the principle of comparative advantage. The term can also refer to the transnational circulation of ideas, languages, and popular culture.
  8. 8. PodcastingA podcast (or non-streamedwebcast) is a series of digital mediafiles (usually audio) that are releasedepisodically and often downloadedthrough web syndication. The wordreplaced webcast in common usewith the success of the iPod and itsrole in the rising popularity andinnovation of web feeds.Most podcasts are used to recordmonologs or conversations betweenpeople much like those found onmany older radio talk shows.
  9. 9. What do you think?• Have you ever wanted to be a journalist?• Do you think that average people can do a better job of reporting the news than a paid journalist?• If you created an online video, what would it be about?• If you had a podcast, what types of things would you want to tell people about?
  10. 10. Augmented RealityAugmented reality (AR) is alive, direct or indirect, viewof a physical, real-worldenvironment whoseelements are augmented bycomputer-generated sensoryinput such as sound, video,graphics or GPS data.By using augmented reality,users can post their owncomments or advice aboutplaces and businesses thatthe user is near.
  11. 11. CollaborationCollaboration is working together toachieve a goal. It is a group process wheretwo or more people or organizations worktogether to realize shared goals, (this ismore than the intersection of commongoals seen in co-operative ventures, but adeep, collective, determination to reachan identical objective) — for example, anintriguing project that is creative in nature—by sharing knowledge, learning andbuilding consensus.
  12. 12. Ebooks An electronic book (or e-book, ebook, digital book) is a book-length publication in digital form, consisting of text, images, or both, and produced on, published through, and readable on computers or other electronic devices. Sometimes the equivalent of a conventional printed book, e-books can also be born digital. The Oxford Dictionary of English defines the e-book as "an electronic version of a printed book," but e-books can and do exist without any printed equivalent. E-books are usually read on dedicated e-book readers. Personal computers and some mobile phones can also be used to read e-books.
  13. 13. Social MediaSocial media is web-based and mobiletechnologies used to turn communication intointeractive dialogue. Andreas Kaplan and MichaelHaenlein define social media as "a group ofInternet-based applications that build on theideological and technological foundations of Web2.0, and that allow the creation and exchange ofuser-generated content."
  14. 14. Democratization The democratization of knowledge is the acquisition and spread of knowledge amongst the common people, not just privileged elites such as academics. With the rise of the internet, professionals are no longer needed for the bare purpose of the mass distribution of information and the shaping of opinion In terms of democratization of knowledge, Wikipedia has played a major role. For instance, Wikipedia has attracted 400 million viewers across the globe and has communicated with them in over 270 languages.
  15. 15. Online AdvertisingOne way that creators of new media areable to make money from their efforts isthrough online advertising. The internethas become an ongoing emerging sourcethat tends to expand more and more. Thegrowth of this particular media attracts theattention of advertisers as a moreproductive source to bring in consumers. Aclear advantage consumers have withonline advertisement is the control theyhave over the item, choosing whether tocheck it out or not.In its most common use, the term "onlineadvertising" comprises all sorts of banner,e-mail, in-game, and keyword advertising,on platforms such as Google, Facebook orTwitter, has received increased relevance.
  16. 16. What do you think?• Do you know anyone who has written an Ebook? Why don’t you write one of your own?• Have you ever collaborated with others on a project? How did it go?• Have you ever made money on the internet? How? Did you enjoy it?