Touring the web: reflections on the Museums & Web 2008 conference


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Lynda\'s presentation at the Australian Museum Seminar Series on 23 July about the 2008 Museums and Web conference

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Touring the web: reflections on the Museums & Web 2008 conference

  1. 1. Touring the web: reflections on the Museums & Web 2008 conference
  2. 2. <ul><li>Collection records + digitisation + standards + onsite developers + teams = innovation + usable </li></ul>Get the basics right
  3. 3. <ul><li>“ By and large the most innovation at Museums and the Web came from teams of people who have built expertise into the core operations of their institution. I fundamentally believe that at least in the museum world there isn't much danger of the technology folks unseating the curators of the world from their positions of power. I'm more interested in building skilled teams within museums so that the intelligent content people aren't beholden to external media companies but rather their internal programmers who feel like they are part of the team and understand the overall mission of the museum as well as how to pull UTF-8 data out of a MySQL database.” </li></ul><ul><li> </li></ul>Bryan Kennedy
  4. 4. <ul><li>Fusion of physical and online offer: our paper </li></ul><ul><li>We don't control the space – we just provide the framework / platforms + content for people to make their own meanings </li></ul>Museums are inherently social, so now is the web
  5. 5. <ul><li>Museums and YouTube </li></ul><ul><li>Flickr Commons </li></ul><ul><li>Facebook </li></ul><ul><li>ArtShare </li></ul><ul><li>Brooklyn Museum </li></ul>“ Touring” the web (Mal Booth)
  6. 6. <ul><li>Cross-functional teams </li></ul><ul><li>Nimble structures that encourage collaboration and innovation </li></ul><ul><li>Web 2.0 = task (way of thinking & working) not technology </li></ul><ul><li>Where is the web strategy and who’s running it? </li></ul>Organisational development
  7. 7. <ul><li>Indigenous voice: Reciprocal Research Network </li></ul><ul><li>Teens: Walker Art Teens, States Museum, ArtPad </li></ul><ul><li>Education (and SlideShare!!) </li></ul><ul><li>Everyone else </li></ul><ul><li>Access to data </li></ul>audience, audience, audience
  8. 8. <ul><li>Experimentation </li></ul><ul><li>The mobile web </li></ul><ul><li>Semantic web, faceted navigation </li></ul><ul><li>Mash-ups </li></ul>Futures??
  9. 9. <ul><li>Sector-wide approach </li></ul><ul><li>Accessing funding – one voice, consolidate </li></ul><ul><li>Sustainability: open source, staff development, staff vs contract, changing the ways we work </li></ul><ul><li>Assess the risk (including the risk of doing nothing) </li></ul>What can we learn??
  10. 10. <ul><li>The semantic web – the one paper to read(or read the workshop summary on Mia Ridge’s blog ) </li></ul><ul><li>Information and data becoming more accessible with a low entry threshold – easier to use and express yourself </li></ul><ul><li>We don’t control it – we can only provide the platform </li></ul><ul><li>How ready are our organisations?? </li></ul>Final thoughts
  11. 11. <ul><li>Semantic search for museum database s </li></ul><ul><li>need to enable ways for users to investigate online collections in ways that make sense to them </li></ul><ul><li>online collection use can be for curiosity, research or casual interest </li></ul><ul><li>using museum-style jargon in online collections is unhelpful to most users, so therefore merely uploading our collection records en masse won't work </li></ul><ul><li>social media are effective tools, with the most successful focussing on the community, not the delivery mechanism - how do people want to use, reuse and share data? </li></ul><ul><li>Identify range of users, then focus on a primary target </li></ul><ul><li>increased visibility of the collection brings increased scrutiny </li></ul>The Delphi project
  12. 12. <ul><li>The Australian Museum YouTube Channel </li></ul><ul><li>Facebook Dinosaur Fan page </li></ul><ul><li>Facebook AMEP Fan page – aim to actually log how long it does take </li></ul><ul><li>Museum 3.0 network </li></ul><ul><li>Flickr – audience research results </li></ul><ul><li>Flickr – a visitor’s view </li></ul><ul><li> – social bookmarking </li></ul>The Australian Museum tours the web …
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