Web2.0

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An Introduction to Web 2.0 for the arts

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  • Web2.0

    1. 2. Web 2.0 and Customer Service <ul><li>Land Mines & Gold Mines </li></ul><ul><li>Jon Hardie & </li></ul><ul><li>Rebecca Krause-Hardie </li></ul>
    2. 3. What is Web 2.0? <ul><li>Web 2.0 refers to a “ second generation” of web-based social networking communities such as FaceBook, and online platforms and tools like wikis, and folksonomies or tags. </li></ul><ul><li>The goal of all of them is to facilitate collaboration and sharing between users. </li></ul>
    3. 4. What does that mean? <ul><li>Its about participatory culture </li></ul><ul><li>Its about institutional transparency </li></ul><ul><li>Its about possibly losing some control </li></ul><ul><li>Its about incredible creative potential </li></ul><ul><li>Its about many-to-many connections </li></ul>
    4. 5. What do you do with it? <ul><li>Inform </li></ul><ul><li>Educate </li></ul><ul><li>Connect </li></ul><ul><li>Listen </li></ul><ul><li>Engage </li></ul>
    5. 6. What do you do with it? <ul><li>Make Friends </li></ul><ul><li>Create relationships </li></ul><ul><li>Ask what they think </li></ul><ul><li>Invite them to create and be creative </li></ul>
    6. 7. What’s in your tool chest?
    7. 8. Wiki - <ul><li>A wiki is software that allows users to easily create, edit and link web pages & content. </li></ul>
    8. 9. Folksonomies / Tags <ul><li>The practice of categorizing content using keywords and tools like del.icio.us </li></ul>Examples are: del.icio.us
    9. 10. Del.icio.us
    10. 11. Flickr - photo sharing
    11. 12. FaceBook - social networking
    12. 13. Twitter - what are you doing?
    13. 14. Charity Badges
    14. 15. Liverpool Philharmonic
    15. 16. Brooklyn Museum <ul><li>Community participation </li></ul><ul><li>Video Contest </li></ul><ul><li>The mission of the Brooklyn Museum is to act as a bridge between the rich artistic heritage of world cultures, as embodied in its collections, and the unique experience of each visitor . Dedicated to the primacy of the visitor experience… </li></ul>
    16. 17. Ways to relate <ul><li>Interactive Maps - </li></ul><ul><li>Photo Albums - Who ?? </li></ul><ul><li>Digital stories - Atlanta Symphony </li></ul><ul><li>Program notes - Atlanta Symphony </li></ul><ul><li>Fundraising - Sharing Foundation </li></ul><ul><li>PSA creation - Brooklyn Museum </li></ul>
    17. 18. Metropolitan Opera <ul><li>A few more good men </li></ul><ul><li>What’s on Your I-Pod? </li></ul><ul><li>Links to contemporary culture </li></ul><ul><li>Mission Statement: …In order to reconnect itself with a contemporary audience and to make the opera house a more welcoming place… </li></ul>
    18. 19. Lincoln Center
    19. 20. Times Square
    20. 21. Integrated Strategy <ul><li>“ The number one learning we’ve taken out of the Nothing But Nets campaign is that it is essential to have an integrated online and offline strategy. This campaign is a success online because the web is not a secondary thought, but is consistently thought of by every member of the team (even those who never touch the Web).” </li></ul><ul><li>Sharon Raybold - Internet Director at the United Nations Foundation from NetSquared interview </li></ul>
    21. 22. Use Humor
    22. 23. Land Mines
    23. 24. Take Aways <ul><li>Speak with an authentic voice </li></ul><ul><li>Align actions with your mission and vision </li></ul><ul><li>Invite your patrons to tell you like it is </li></ul><ul><li>Link long term </li></ul><ul><li>Take baby steps </li></ul>
    24. 25. Thank You!

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