Unit-IV; Professional Sales Representative (PSR).pptx
Typographic best practices for classroom materials
1. Typographic best practices for
classroom materials
Cameron Romney
Center for Foreign Language Education
Momoyama Gakuin University
(St. Andrew’s University)
April 24, 2011
2. Agenda
• Typography basics
• Issues for L2 learners
• Best practices for classroom materials
• Recommended Typefaces (fonts)
6. Typographic effects on readers
• Motivation
Smiley (2005); Misanchuk (1992); Bell & Sullivan (1981)
• Comprehension
Gasser, Boeke, Haffernan, & Tan (2005); Romney (2006); Smiley (2005); Walker (2001), Hoener, Salend & Kay (1997); Garofalo (1988),
Lewis & Walker (1989)
• Recall
Gasser, Boeke, Haffernan, & Tan (2005); Smiley (2005); Lewis & Walker (1989)
• Efficiency/Speed
Smiley (2005); Hoener, Salend & Kay (1997)
7. “...more easily perceiving ... text on a
page ... less attentional resources are
required for the process of reading. More
attentional resources can then be
devoted to attending to the message in
the text, which results in deeper
processing and an easier recall of the
information presented.” (p. 185)
Gasser, Boek, Haffernan & Tan (2005)
8. Serif and Sans-serif
Bowley (2009), Bringhurst (2004), Craig (1990), Felici (2003), Kirsanov (1998),
Lupton (2004), Madison (2003), Miller (2002), Misanchuk (1992), Romney (2004),
Walker & Reynolds (2003),White (2002), Williams (2008), etc.
26. • Less skilled readers benefit from larger text
Carter, Day & Meggs (2006); Petterson (1989)
• 9-12 pt is standard for adults
Carter, Day & Meggs (2006)
• 18 pt for 1st grade, 14 pt for 3rd grade, 11 pt
for 6th grade
Hoener, Salend & Kay (1997)
33. “...you should never put two sans
serif typefaces on the same page,
and you should never put two serif
typeface on the same page” (p. 175)
Williams (2008)
41. Typographic best practices for
classroom materials
Cameron Romney
Center for Foreign Language Education
Momoyama Gakuin University
(St. Andrew’s University)
April 24, 2011