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The role of graphics inbusiness English textbooks             Cameron Romney                  & Leon Bell              Cen...
Agenda1. Background    3. Results2. Methodology   4. Discussion
Background
Levin (1981)• 8 point typology• Not exclusive to language teaching
Levin (1981)1.Decoration      5.Representation2.Remuneration    6.Organization3.Motivation      7.Interpretation4.Reiterat...
Misanchuk (1992)  Decorative         Instructional1. Decoration     3. Motivation2. Remuneration   4. Reiteration         ...
Misanchuk (1992)  Decorative         Instructional1. Decoration2. Remuneration   4. Reiteration3. Motivation     5. Repres...
Hill (2003)General survey of images in ELT texts  • color vs. black & white  • illustration vs. photographs  • people, pla...
Hill (2003)   2nd survey (only 2 texts)Use vs. Decoration
Hill (2003)            Use   Decorative   TotalImages      185      226       411Percent     45%     55%        100%
Our Survey Decorative     vs.Instructional
Methodology
Methodology• Business English Texts
15 BE Texts
Methodology• Business English Texts• Count pictures
Things we countedPhotographs   Illustrations   Maps
Things we didn’t countCharts    Logos    Icons
Methodology• Business English Texts• Count pictures• Assign binary categories:   • decorative   • instructional
Criteria forDecorative v. InstructionalAre there written instructions in the text on          how to use the graphic?     ...
Criteria forDecorative v. InstructionalMisanchuk (citing several studies): “whilestudents may look at the pictures thatacc...
Results
Results           Yes   No     TotalImages     610   1655   2265Percent    27%   73%    100%
Instructional         Decorative        QuickWork                                             98%        GlobalLinks      ...
vs. Hill (2003)           Texts   Total Images   Yes   No  Hill      2          411        185   226  (2003)Current       ...
Discussion
Does it really matter?
3 cm 1.5%
10.7 cm10.7 cm
Is there a third category?
Correlative?
Correlation?Japanese company        ↓Asian guy in a suit
Can it be a distraction?
Can it be detrimental?
Why?
Levin’s Typology2. Remuneration:  to increase sales of the book
The “Flick” Test“...that they [publishers] gave more attentionto first impressions the material would make(the ‘flick’ test)...
“It would be interesting to compare thereactions of learners ... to today’s highlydesigned full colour coursebooks. Does t...
The role of graphics inbusiness English textbooks             Cameron Romney                  & Leon Bell              Cen...
The role of graphics in business English texts
The role of graphics in business English texts
The role of graphics in business English texts
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The role of graphics in business English texts

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Keynote slides for my presentation at the 2011 JALT PAN-SIG conference: The role of graphics in business English texts.

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The role of graphics in business English texts

  1. 1. The role of graphics inbusiness English textbooks Cameron Romney & Leon Bell Center for Foreign Language Education Momoyama Gakuin University JALT PAN-SIG Conference May 22, 2011
  2. 2. Agenda1. Background 3. Results2. Methodology 4. Discussion
  3. 3. Background
  4. 4. Levin (1981)• 8 point typology• Not exclusive to language teaching
  5. 5. Levin (1981)1.Decoration 5.Representation2.Remuneration 6.Organization3.Motivation 7.Interpretation4.Reiteration 8.Transformation
  6. 6. Misanchuk (1992) Decorative Instructional1. Decoration 3. Motivation2. Remuneration 4. Reiteration 5. Representation 6. Organization 7. Interpretation 8. Transformation
  7. 7. Misanchuk (1992) Decorative Instructional1. Decoration2. Remuneration 4. Reiteration3. Motivation 5. Representation 6. Organization 7. Interpretation 8. Transformation
  8. 8. Hill (2003)General survey of images in ELT texts • color vs. black & white • illustration vs. photographs • people, places, things, actions, etc.
  9. 9. Hill (2003) 2nd survey (only 2 texts)Use vs. Decoration
  10. 10. Hill (2003) Use Decorative TotalImages 185 226 411Percent 45% 55% 100%
  11. 11. Our Survey Decorative vs.Instructional
  12. 12. Methodology
  13. 13. Methodology• Business English Texts
  14. 14. 15 BE Texts
  15. 15. Methodology• Business English Texts• Count pictures
  16. 16. Things we countedPhotographs Illustrations Maps
  17. 17. Things we didn’t countCharts Logos Icons
  18. 18. Methodology• Business English Texts• Count pictures• Assign binary categories: • decorative • instructional
  19. 19. Criteria forDecorative v. InstructionalAre there written instructions in the text on how to use the graphic? Yes No ↓ ↓ Instructional Decorative
  20. 20. Criteria forDecorative v. InstructionalMisanchuk (citing several studies): “whilestudents may look at the pictures thataccompany text, they ... don’t actually usethem to learn unless told to do so.” p. 249
  21. 21. Results
  22. 22. Results Yes No TotalImages 610 1655 2265Percent 27% 73% 100%
  23. 23. Instructional Decorative QuickWork 98% GlobalLinks 88% MarketLeader 87% PassportToWork 87% InCompany 87% BusinessResult 85%EnglishforBusiness 82% BusinessVision 81%IntelligentBusiness 79% English365 74% OxfordBusEnglish 72% BusinessExplorer 66% GetReady 57% BusinessVenture 44% BusinessStart-Up 40% 0% 50% 100%
  24. 24. vs. Hill (2003) Texts Total Images Yes No Hill 2 411 185 226 (2003)Current 15 2265 610 1655 Study Hill -89% -85% 45% 55% (2003)Current Study +89% +85% 27% 73%
  25. 25. Discussion
  26. 26. Does it really matter?
  27. 27. 3 cm 1.5%
  28. 28. 10.7 cm10.7 cm
  29. 29. Is there a third category?
  30. 30. Correlative?
  31. 31. Correlation?Japanese company ↓Asian guy in a suit
  32. 32. Can it be a distraction?
  33. 33. Can it be detrimental?
  34. 34. Why?
  35. 35. Levin’s Typology2. Remuneration: to increase sales of the book
  36. 36. The “Flick” Test“...that they [publishers] gave more attentionto first impressions the material would make(the ‘flick’ test) than its ... usability” p. 125 Bell and Gower (1998)
  37. 37. “It would be interesting to compare thereactions of learners ... to today’s highlydesigned full colour coursebooks. Does theexpenditure of so much time and moneyincrease the effectiveness of learning, ormerely ensure that one book is purchasedrather than another? To what extent is afashionable design a barrier rather than a aidto learning” p. 141 Prowse (1998)
  38. 38. The role of graphics inbusiness English textbooks Cameron Romney & Leon Bell Center for Foreign Language Education Momoyama Gakuin University JALT PAN-SIG Conference May 22, 2011

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