1. BIIC - Market Sub Group 1. Proposition – Ideation, MR, PM and Audit 2. BIIC group have sufficient credibility to win business Capability Needs Ability to Pay Low High SIZE Needs Target Sectors Target sectors which group members have experience in – builds credibility and source of contacts Also target growth sectors such as Gaming, gambling eTenders - very time consuming and prior relationship required in general. Adding Training to proposition mix gives scalability High > 200 Med 50 - 200 Small 10 - 50 Micro < 10 Competition Need to investigate sources of funding for clients – EI, CEB, Skillnets. Access to Innovation vouchers tbd Further investigation needed for target market . Some examples ....PM – Clarion, Sungard, Ideation – Jump! Startinnovating ; MR – Millward Brown, Amarach, Cathy Winston, etc Client Funding Assumptions
