BIIC aims to win business by providing ideation, market research, project management, and auditing capabilities to small and medium enterprises. They will initially target sectors with existing experience and growth industries like gaming. Competition includes larger consultancies so BIIC will investigate sources of government funding to help clients.

1. BIIC - Market Sub Group 1. Proposition – Ideation, MR, PM and Audit 2. BIIC group have sufficient credibility to win business Capability Needs Ability to Pay Low High SIZE Needs Target Sectors Target sectors which group members have experience in – builds credibility and source of contacts Also target growth sectors such as Gaming, gambling eTenders - very time consuming and prior relationship required in general. Adding Training to proposition mix gives scalability High > 200 Med 50 - 200 Small 10 - 50 Micro < 10 Competition Need to investigate sources of funding for clients – EI, CEB, Skillnets. Access to Innovation vouchers tbd Further investigation needed for target market . Some examples ....PM – Clarion, Sungard, Ideation – Jump! Startinnovating ; MR – Millward Brown, Amarach, Cathy Winston, etc Client Funding Assumptions