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High Tech Industry


COMM434 SALES STRATEGY
       PROJECT

       GEOFF TYLER
       AMY DALAROY
         KARA NG
     MIKKO HAGELBERG
The High Tech Industry

 Current Environment of Economic Turmoil
 Trends in High Tech
   Thin Clients
   Cloud Computing
   Tablet PC’s

 Major Companies
   HP
   Microsoft
   IBM
   RIM
   Cisco
The Opportunity

 Small and Medium sized Businesses
   Forecast growth

   Ability to reach small companies

   Provide solution

 Targeted through team selling
   Needs

   Cisco SMB

   IBM Financing for SMB
Dimensions of the Impact

 Team selling
1. Market share growth (SMB)
2. Customer knowledge
3. Product knowledge
4. Bigger picture
Insight into the Causes of Opportunity

 SMB market projected to grow to $35 billion by
    2013
   Hurdle for SMB: limited resources for financing tech
    projects
   IBM invested $1 billion to help finance SBM
    investments
   Cisco, Oracle, HP also reorganizing sales team to
    better target SMB
   Untapped markets in developing countries
Specific Objectives to be Achieved

 Capitalize on untapped SMB market, especially in
    developing countries
   Build more personalized relationships with SMB
    accounts
   Value creation for SMB
   Offer flexible financing options
   Increase SMB profits as a % of total profits
   Increase customer retention and loyalty
Analysis of Possible Alternatives

 Send a team
   More tailored and personalized services

 Increase telecommunications
 Channel experience
   Website
Framework Utilized to Evaluate Alternatives

              Ease of        Effect Targets     Economic Total
              Implementation on     opportunity (20)     (100)
              (30)           Brand (30)
                             Equity
                             (20)
Send a Team 15               20     30         15        80
Increase      20             17     20         15        72
Telecom-
munications
Improve       25             17     18         17        77
Channel
Experience
Recommendations

 Send a Team
   Individual attention for SMBs
   Utilize wide scale of expertise to respond complex customer
    needs

 Financing options

 As a Result:
   Larger chunk of the growing SMB category acquired
   Better customer experience through advisory services
    (development vs. category growth)
Implementation

 Dedicated and specialized SMB teams
 Personal and targeted service
 Process:
   Contacts and preliminary surveys online

   Define the team

   Schedule a meeting

   Personalized solution

 Training
 Team-based compensation plan
Implementation

 Timing:
   Immediate pilots in the U.S. Canada and Europe

   Emerging markets within 2 years, implementation after
     Pilots
     Opportunity assessment
     Budgeting

 Budget:
   Next budget cycle

   Re-allocating from diminishing markets
Thank you



           GEOFF TYLER
           AMY DALAROY
             KARA NG
         MIKKO HAGELBERG

            QUESTIONS?
CONTACT COMM434.QUEENSU@GMAIL.COM

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High tech sales

  • 1. High Tech Industry COMM434 SALES STRATEGY PROJECT GEOFF TYLER AMY DALAROY KARA NG MIKKO HAGELBERG
  • 2. The High Tech Industry  Current Environment of Economic Turmoil  Trends in High Tech  Thin Clients  Cloud Computing  Tablet PC’s  Major Companies  HP  Microsoft  IBM  RIM  Cisco
  • 3. The Opportunity  Small and Medium sized Businesses  Forecast growth  Ability to reach small companies  Provide solution  Targeted through team selling  Needs  Cisco SMB  IBM Financing for SMB
  • 4. Dimensions of the Impact  Team selling 1. Market share growth (SMB) 2. Customer knowledge 3. Product knowledge 4. Bigger picture
  • 5. Insight into the Causes of Opportunity  SMB market projected to grow to $35 billion by 2013  Hurdle for SMB: limited resources for financing tech projects  IBM invested $1 billion to help finance SBM investments  Cisco, Oracle, HP also reorganizing sales team to better target SMB  Untapped markets in developing countries
  • 6. Specific Objectives to be Achieved  Capitalize on untapped SMB market, especially in developing countries  Build more personalized relationships with SMB accounts  Value creation for SMB  Offer flexible financing options  Increase SMB profits as a % of total profits  Increase customer retention and loyalty
  • 7. Analysis of Possible Alternatives  Send a team  More tailored and personalized services  Increase telecommunications  Channel experience  Website
  • 8. Framework Utilized to Evaluate Alternatives Ease of Effect Targets Economic Total Implementation on opportunity (20) (100) (30) Brand (30) Equity (20) Send a Team 15 20 30 15 80 Increase 20 17 20 15 72 Telecom- munications Improve 25 17 18 17 77 Channel Experience
  • 9. Recommendations  Send a Team  Individual attention for SMBs  Utilize wide scale of expertise to respond complex customer needs  Financing options  As a Result:  Larger chunk of the growing SMB category acquired  Better customer experience through advisory services (development vs. category growth)
  • 10. Implementation  Dedicated and specialized SMB teams  Personal and targeted service  Process:  Contacts and preliminary surveys online  Define the team  Schedule a meeting  Personalized solution  Training  Team-based compensation plan
  • 11. Implementation  Timing:  Immediate pilots in the U.S. Canada and Europe  Emerging markets within 2 years, implementation after  Pilots  Opportunity assessment  Budgeting  Budget:  Next budget cycle  Re-allocating from diminishing markets
  • 12. Thank you GEOFF TYLER AMY DALAROY KARA NG MIKKO HAGELBERG QUESTIONS? CONTACT COMM434.QUEENSU@GMAIL.COM