Point, Know & Buy 2012 - An Important Fitness Industry Trend

2,370 views

Published on

From my 2012 Report on 12 interesting trends fitness and health club leaders and brands should be watching, this deck addresses the single trend of Point, Know and Buy. Check it out.

  • Be the first to comment

  • Be the first to like this

Point, Know & Buy 2012 - An Important Fitness Industry Trend

  1. 1. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom The Report 12 Interesting Trends To Keep An Eye On April 2012 1How Will The Fitness & HealthClub Industry Be Revolutionized ? From his 2012 FREE report “12 Interesting Trends Health Club & Fitness Industry Leaders Should Keep Thier Eyes On” comes this exploration by Bryan O’Rourke and trendwatching of one of the most profound trends to watch: Point, Know & Buy. POINT | KNOW | BUY bryankorourke.com “The health club industry is troubled by many problems; old and new. In a tapestry full of holes, Bryan ORourke is an extraordinary modern solution-weaver. Get this report and read it.” Michael Scott ScudderWhy infolusty, spontaneity-loving consumers will embrace instant visual information gratification.
  2. 2. INTRODUCTION Bryan K. O’Rourke, MBA www.bryankorourke.com 2012 The Point Know & Buy Trend April 2012April 1, 2012Greetings ! Hopefully you are having a successful 2012. In the beginning of the year I shared12 interesting trends that are revolutionizing the health club and fitness industry. In thisreport, I focus on one of those 12 Trends: Point, Know & Buy. Technologies, namelysmartphone devices, and emerging consumers, like Millennials, are infolusty, spontaneity-loving and embracing instant visual information gratification. So what does this all mean ?Inside this report, I’ll share examples of specific applications and business models that areemerging today to take advantage of this trend. Hopefully this will get you thinking about thefuture of your business and how you can tap into the potential Point, Know & Buy is creatingfor the health club and fitness industry.If you’d like to discuss how these trends affect you or your business or if you just want toshare your views, please feel free to connect with me via my web site, social media ordirectly at bryan@integerus.com.Here’s to your success in 2012 and beyond !Bryan O’Rourkewww.bryankorourke.com 2012 POINT | KNOW | BUY 2
  3. 3. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom One Of The 12 Key Trends To Keep An Eye On April 2012 The Convergence Of Mobility, Consumer Expectations & Applications 3Why infolusty, spontaneity-loving consumers will embrace instant visual information gratification.
  4. 4. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom One Of The 12 Key Trends To Keep An Eye On April 2012Search and information is now abundantly available. The race is now on to makeinstant visual search and information ubiquitous as well. Any real world object orperson will soon be able to be ‘known’ by on-the-go consumers equipped withsmart phones, which can be pointed at anything to retrieve or find relatedinformation on a whim. And yes, commercial business models will emerge from that.Definition POINT | KNOW | BUY 4
  5. 5. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom One Of The 12 Key Trends To Keep An Eye On April 2012 FUTUREHealth clubs & fitness brands are not immune from these trends. Some will have the visionto seize the opportunities provided while others will ignore them at their own peril. Thepossibilities are only limited by one’s imagination, and there are no clear cut answers.Caveats and the Future POINT | KNOW | BUY 5
  6. 6. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom One Of The 12 Key Trends To Keep An Eye On April 2012POINT-KNOW-BUY is still an emerging consumer trend. It’s important to remember that many of thetechnologies are still developing, and there is still some way to go before the process becomes ubiquitous,seamless and reliable. Consumer’s INFOLUST will only be truly satisfied when: It becomes possible to POINT-KNOW-BUY almost any visual object – not just designated or coded ones;the software is seamlessly integratedinto devices, and doesn’t require dedicated apps; and image-audio recognition is able to cope with the realworld of poor lighting, background noise and angles. We’re getting there though. But first the tech platformsof the now and the future that will enable full POINT-KNOW-BUY: AN EMERGING TRENDCaveats and the Future POINT | KNOW | BUY 6
  7. 7. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom One Of The 12 Key Trends To Keep An Eye On April 2012 CAVEATYou’ll Need Enabling Technology Platforms 7
  8. 8. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom One Of The 12 Key Trends To Keep An Eye On April 2012EXAMPLES - THIS ISN’T SCIENCE FICTIONApplication instantly translates printed words from one language toanother with your built-in video camera, in real time.POINT | KNOW | BUY : APP EXAMPLES ARE HEREWordLens, Schipol and Charles de Gaulle Airports 8
  9. 9. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom One Of The 12 Key Trends To Keep An Eye On April 2012 Point your smartphone at a leaf and learn about a tree, raise your smartpone to the night sky and find out anything you want to know about the stars.POINT | KNOW | BUY : APP EXAMPLES ARE HERELeafsnap, Skymap, Star Chart and Star Walk 9
  10. 10. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom One Of The 12 Key Trends To Keep An Eye On April 2012PittPatt, recently acquired by Google, enables face recognition.Golfscape provides augmeneted reality for 35,000 gold coursesaround the world. POINT | KNOW | BUY : APP EXAMPLES ARE HEREGolfscape, PittPatt and Google 10
  11. 11. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom One Of The 12 Key Trends To Keep An Eye On April 2012Applications don’t just rely on visual search, they also utilize soundslike bird calls and music. New ways to conect the physical anddigital worlds enable incredible possibilites. POINT | KNOW | BUY : SOME RELY ON SOUNDShazam and WeBIRD - Search & Sound 11
  12. 12. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom One Of The 12 Key Trends To Keep An Eye On April 2012Available on smartphones, these apps are created out of technology that images,symbols and objects in the real world and understanding them. It can then delivercontent in real time, including videos, animations, audio or webpages. Using asmartphones camera, GPS, compass, accelerometer and internet connection, thetechnology combines image recognition and a conceptual understanding of the 3Dworld to recognize objects and images and seamlessly merge augmented realityactions into the scene.Augemented Reality Platforms : Aurasma and Metaio 12
  13. 13. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom One Of The 12 Key Trends To Keep An Eye On April 2012VizWiz is an iPhone app that allows blind users to receive quickanswers to questions about their surroundings. Blippar™ is an image-recognition phone app that brings to life brands with augmented reality experiences and content. Are you thinking about engaging your customers in this new world ? VizWiz, Heinz and Blippar : Augmented Reality 13
  14. 14. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom One Of The 12 Key Trends To Keep An Eye On April 2012 PHYSICAL + DIGITAL Skin Scan Utilizes Smartphone Technology And Fractal Analysis To Evaluate Skin Legions Automatically. 2012 POINT | KNOW | BUYSkin Scan - DIY Health Apps 14
  15. 15. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom One Of The 12 Key Trends To Keep An Eye On April 2012Mobile Apps And Smartphones Meet Crowdsourcing And Social Media.See Something You Like And Want It ? These Apps Find It For You.WhereToGet.It and Fashiontag : Biz Models 15
  16. 16. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom One Of The 12 Key Trends To Keep An Eye On April 2012Users access digital information attached to objects without theneed for special tags or packaging. Is your brand’s logo tied tovirtual information that lead to engagement and sales ?Google, Layar and Telefonica 16
  17. 17. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom One Of The 12 Key Trends To Keep An Eye On April 2012Amazon’s Flow app features continuous scanning technology. As soon as users point theirphone at books, games, DVDs or CDs, information appears instantly; including media clips,reviews and purchase information. In November 2011, eBay’s CEO John Donahoe announcedthat image recognition would be a key feature of eBay’s future mobile applications. Userswould be able to take photos of real world objects and find similar items for sale on eBay.Seemless information to purchase is emerging.Amazon and eBay : How Much Can I Get It For ? 17
  18. 18. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom One Of The 12 Key Trends To Keep An Eye On April 2012Adidas’ app can take a photo of any Adidas sneaker and have it scanned against the brand’srange to find the closest match, product information and local stockists. Wine lovers can usethe Snooth Wine Pro app to snap pictures of wine labels which are matched against the site’sdatabase. Users can view reviews, find local stockists, check prices and purchase online.Snooth & Adidas - Search To BUY 18
  19. 19. POINT-KNOW-BUY | BRYANKOROURKE.COM From One Of The 12 Key Trends To Keep An Eye On April 2012 What Does It Mean ?Huge opportunities are being created where consumers are able to learn and buy at the moment of discovery.The purchase process will become more convenient and transparent; from reviews and price comparisons to smoother check-outs and follow up engagement.MOBILE COMMERCE : BUY 19
  20. 20. POINT-KNOW-BUY | BRYANKOROURKE.COMFrom One Of The 12 Key Trends To Keep An Eye On April 2012The Fitness & Health Club Industry WillBe Revolutionized. Are You Prepared ?This report is designed to help you think about how the world is changing as theresult of rapidly advancing technology and changing consumers. Given the Point-Know-Buy trend, I am advising fitness and health club industry leaders and brands tostart thinking about these four important matters:1. Technology Platforms2. New Age Customer Engagement3. Mobile Strategies4. Mobile CommerceIf these topics aren’t part of your agenda today, they should be. My associates and Iare here to help and hope that you found this information beneficial and interesting.Sincerely,Bryan K. O’Rourke | bryankorourke.comOpportunities & Recommendations 20

×