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Ten Driving Forces in Marketing for 2012


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What are the digital trends for 2012? Hotwire and 33 Digital released a whitepaper in January, but in case you missed it, take a look at this recap presentation.

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Ten Driving Forces in Marketing for 2012

  1. 1. Ten Driving Forces in Digital Marketing2012
  2. 2. Introduction‘Ten Driving Forces in Digital Marketing’ is our whitepaperoutlining key digital trends for 2012.Released in January 2012, the launch event saw Drew Benvieand Peter Sigrist, along with eBay UK’s Clare Moore Bridgerand Tom Glover of the Financial Times, discuss the trendsthat will shape marketing and PR strategy throughout theyear. Hotwire 2
  3. 3. #1: Social media and the interest graphInterest graphData containing information about what you like, how youshop, what you do online, how much you interact, and prettymuch everything else. Brands andadvertisers want this to properlytarget their products, and will paybig for it in 2012. Hotwire 3
  4. 4. #2: Putting yourself on the mapPutting yourself on the mapFoursquare and Facebook Places lead the way in thelocation-based social networks. In 2012, businesses will needto focus efforts on these social networks toreally connect with customers. Hotwire 4
  5. 5. #3: Tablet impactHow tablets are changingcommunicationSince the iPad, other tablets have flooded the market andconsumers have put their netbooksand newspapers aside. Tabletschange the way brands andcompanies publish information,resulting in a dramatic change. Hotwire 5
  6. 6. #4: The new social celebrityWho are the new social media celebrities?There will be a further rise of social media celebrity in 2012:experts, keen communicators, influencers, and people whoprovide marketers with thefeedback they need. Hotwire 6
  7. 7. #5: Social TVThe socialising of TV and musicIt is no longer uncommon to see a hashtag appear during aTV title credits, and this is just the start. 2012 will see the riseof next generation TV withinbuilt apps and social media. Hotwire 7
  8. 8. #6: Innovation in internal communicationsSocial media and internalcommunicationsSystems such as Ning, Posterous and National Field havebegun to gain real tractionwith brands looking for waysto communicate better withtheir staff. Hotwire 8
  9. 9. #7: Cashless paymentsHow cashless payments could unlock awave of innovationIf you’re a brand, you need to think about how to make surepeople can tell the world every time they buy from you.If you’re a developer, you need to ensureyou can bake payments into apps andservices. Hotwire 9
  10. 10. #8: GamificationGamificationBefore we ever learn to work, we excel at play. No matter whatyour industry, game dynamicsoffer a low-cost way to enhanceeven very basic products andservices. Hotwire 10
  11. 11. #9: ForumsForumsForums, arguably the first form of social media, could be thedark horse this year. Organic growth has builtdeep, networked relationships over time, explaining theirengagement, loyalty and why their usershave the potential to be the best brandadvocates. Hotwire 11
  12. 12. #10: Automotive appsAutomotive app storesThe mobile device that doesn’t fit into your bag: the car.Drivers will be a major new market focus in 2012, andbrands should be planning how to tap into the newest appdevelopment environment. Hotwire 12
  13. 13. Read more about Digital Trends 2012.Download the whitepaper.Visit our website: