Shopping Mall Visitor

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!"#$%&'(()*+$,-..$/)%)0'1$-*-.2%)%$
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2. 3/41/)45
!"#$%"&''()*$+,--$(%$&)#$&.$/"#$+,0&1$'-,2#$.&1$/"#$
3##4#)5$*#/,3,6%$,+&)*$7,(*&)#%#8$!"(%$1#'&1/$(%$
+,5#$()$&15#1$/&$#9,-:,/#$&9#1,--$'&':-,1$%"&''()*$
+,--%$()$;&$<"($=()"$<(/6$/&$.(*:1#$&:/$/"#$/1#)5$&.$
"&3$1#%(5#)/%$.1&+$5(..#1#)/$5(%/1(2/%$2"&&%#$3"(2"$
%"&''()*$+,--%$/&$2&+#$/&$,)5$/&$'(2/:1#$/"#$'&1/1,(/$
&.$%"&''()*$+,--$2&+#18
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2

3. 67(.-*-0)'*$-8'90$0&4$,40&':$-*:$+1'9()*+
AREA INCLUDING DISTRICTS SAMPLE
SIZE
Population
Center 1 District 1- District 3 – District 4 – Binh
Thanh District – Phu Nhuan District
116
1.277.768
Center 2 District 5 – District 6 – District 8 - District
10 – District 11
76 1.602.731
Center 3 Go Vap District – Tan Binh District – Tan
Phu District
77 1.598.156
East side Thu Duc City (including former District 9 –
District 2 – Thu Duc District)
56 1.090.350
South side District 7 – District Nha Be 28 499.980
West side Binh Tan District – Binh Chanh District 67 1.382.650
North side District 12 – Hoc Mon District – Cu Chi
District
66 1.345.684
3
A)$&15#1$/&$.()5$&:/$/"#$%"&''()*$+,--$'&':-,1(/6$&.$/"#$2(/6B$3#$",5$2&--#2/#5$/"#$5,/,$()$
,22&15,)2#$3(/"$/"#$,1#,$'&':-,/(&)8$!"#$,),-6%(%$(%$+,5#$C6$/"#$,1#,8

4. ;&'(()*+$,-..$9%-+4$-,'*+$!"#$14%):4*<4
4

5. ;&'(()*+$,-..$9%-+4$=14>94*<2$? @2$(1'=).4
D9#1,--B$6&:)*$'#&'-#$/#)5$2&+#$/&$%"&''()*$+,--$3(/"$,$"#,96$.1#E:#)26$
40%
38%
19%
3%
Total
Heavy Ocasional
Rare Non-Visitors
41% 39%
46%
35%
39%
37%
37%
38%
17% 21%
16%
22%
3% 3% 1% 5%
Male Female Youth Elderly
By profile
5
!"#$%&'()*"'+,'-./+01/"'+0-"23'4""5''3'(**#20,)#/&'()*"3'6'4""52'+,'()*"3'-,)+7'3'8#9"&':"22'+7#)',)*"'+,'()*"3'6'-,)+7'3';,)<$020+,92&'=,'),+'>,'+,'27,110)>'-#//
37% 39%
30%
48% 50% 51%
36%
40% 32%
39%
43%
29%
36%
41%
20%
24% 29%
9%
18%
10%
18%
3% 5% 3% 4% 3% 5%
Center 1 Center 2 Center 3 East side South
side
West side North
side
By resident area

6. A'(9.-1$%&'(()*+$,-..$B82$81-*:C$
F()2&+ 2&+#%$&)$/"#$/&'$.&--&3#5$C6$G#&)$+,--$,)5$F,)$;,)"$+,--
6
No.1 (45 %)
Vincom
No.2 (35 %)
AEON Mall
No.3 (15 %)
Van Hanh Mall
No.4 (13 %)
Giga Mall
No.5 (10 %)
Takashimaya
No.6 (8 %)
Crescent Mall
No.7 (7 %)
SC Vivo City Mall
No.8 (5 %)
Parkson
No.9 (5 %)
Diamond Plaza
No.10 (3 %)
Bitexco

7. A'(9.-1$%&'(()*+$,-..$B82$%&'(C$
G#&)$2#-,5&)$2&+#%$&)$/&'$.&--&3#5$C6$F()2&+ H&)*$I"&($,)5$F,)$;,)"$=,--
7
No.1 (24 %)
AEON Celadon
No.2 (17 %)
Vincom Dong Khoi
No.3 (15 %)
Van Hanh Mall
No.4 (13 %)
AEON Binh Tan
No.5 (13 %)
Giga Mall
No.6 (10 %)
Takashimaya
No.7 (8 %)
Crescent Mall
No.8 (7 %)
Vincom Plaza Go Vap
No.9 (7 %)
Vincom Center Landmark
81
No.10 (7 %)
SC Vivo City Mall

8. 8
12% 13% 23% 33% 56% 10% 28% 46% 26% 30%
17%
37% 17%
11%
24%
6%
3%
71%
51%
59%
56%
44% 66% 66%
54%
71%
70%
AEON
Celadon (Tan
Phu Dist)
Vincom Dong
Khoi (Dist 1)
Van Hanh
Mall (Dist 10)
AEON Binh
Tan (Binh
Tan Dist)
Giga Mall
(Thu Duc
City)
Takashi
maya (Dist 1)
Crescent Mall
(Dist 7)
Vincom Plaza
Go Vap (Go
Vap Dist)
Vincom
Landmark 81
(Binh Thanh
Dist)
SC Vivo City
Mall (Dist 7)
By mall
From the same district From the surrounding districts Others
D)%)0'1$-*-.2%)%$? @2$0&4$:)%0-*<4
24%
Visitors Non-visitors
17% 15% 13% 13% 10% 8% 7% 7% 7%

9. 9
!"#$%&'()*+,(
)*-.'(&'.&(/*0*+"'0
Vincom Dong Khoi
Aeon Celadon
!"#$%&'
1*2,.
Van Hanh Mall
Aeon Binh Tan
Giga Mall
Takashimaya
Vincom Go Vap
Cressent Mall
!"#$%&'()*+,(
/*2*3&%(/*0*+"'0
<#-,5&)B$H&)*$I"&($,)5$!,4,%"(+,6,$,//1,2/$3(5#1$9,1(#/6$&.$/"#$2:%/&+#1%8$G#&)$J()"
!,)$,)5$K(*,$=,--$(%$'&':-,1$3(/"$/"#$9(%(/&1%$)#,1$C6$
D)%)0'1$-*-.2%)%$82$14%):4*<4$-14-

10. D)%)0'1$-*-.2%)%$82$-+4
10
53%
45% 42% 47% 42%
61% 66%
39%
52% 56%
47%
55% 58% 53% 58%
39% 34%
61%
48% 44%
AEON
Celadon
(Tan Phu
Dist)
Vincom
Dong Khoi
(Dist 1)
Van Hanh
Mall (Dist
10)
AEON Binh
Tan (Binh
Tan Dist)
Giga Mall
(Thu Duc
City)
Takashi
maya (Dist
1)
Crescent
Mall (Dist 7)
Vincom
Plaza Go
Vap (Go
Vap Dist)
Vincom
Landmark
81 (Binh
Thanh Dist)
SC Vivo
City Mall
(Dist 7)
By mall
29 and below 30 and above
55%
45%
Total
30 and above
29 and below
17% 15% 13% 13% 10% 8% 7% 7% 7%
24%
Visitors Non-visitors

11. 11
52%
37%
45%
53% 54%
39%
59%
36%
45%
30%
48%
63%
55%
47% 46%
61%
41%
64%
55%
70%
AEON
Celadon
(Tan Phu
Dist)
Vincom
Dong Khoi
(Dist 1)
Van Hanh
Mall (Dist
10)
AEON Binh
Tan (Binh
Tan Dist)
Giga Mall
(Thu Duc
City)
Takashi
maya (Dist
1)
Crescent
Mall (Dist 7)
Vincom
Plaza Go
Vap (Go
Vap Dist)
Vincom
Landmark
81 (Binh
Thanh Dist)
SC Vivo
City Mall
(Dist 7)
By mall
Male Female
46
%
54
%
Total
Male Female
17% 15% 13% 13% 10% 8% 7% 7% 7%
24%
Visitors Non-visitors
D)%)0'1$-*-.2%)%$82$+4*:41

12. 12
4%-.'%5
Vincom Dong Khoi
Aeon Celadon
6&%.(
2.3+'*2
7.8&%.
2.3+'*2
Van Hanh Mall
Aeon Binh Tan
Giga Mall
Takashimaya
Vincom Go Vap
Cressent Mall
9"$+,
F()2&+ ,)5$!,4,%"(+,6,$,1#$()$/"#$:)(E:#$'&%(/(&)$/&$,//1,2/$/"#$.#+,-#8$F()2&+ .&1$/"#$
#-5#1-6B$!,4,%"(+,6,$.&1$/"#$6&:/"
D)%)0'1$-*-.2%)%$82$(1'=).4
Aeon Binh Tan

13. E*-.2%)%$82$,-..
13

14. E63F$"4.-:'* BGHIC
14
12% 17% 71%
Visitor analysis by residence district
From the same district From the surrounding district Others
Male,
52%
Female,
48%
Visitor profile
• Mall name: AEON Celadon
• Address: 30 Tan Thang street, Son Ky ward, Tan Phu
district, Ho Chi Minh city
• Popularity: 24%
22% 21%
8% 7% 7%
Van Hanh
Mall
Aeon Mall
Binh Tan
Takashi
maya
Vincom
Landmark
81
Diamond
Plaza
Other malls that this mall visitor
uses
44% 44%
31%
14% 14%
Center 3 West
side
North
side
Center 1 Center 2
Visitors by area
29 and
below,
53%
30 and
above,
47%
Gender
Age

15. D)*<', J'*+$K&')$BLMIC
15
13% 37% 51%
Visitor analysis by residence district
From the same district From the surrounding district Others
Male,
37%
Female,
63%
Visitor profile
• Mall name: Vincom Dong Khoi
• Address: 5A Ly Tu Trong, Ben Nghe Ward, Dist 1, Ho
Chi Minh City
• Popularity: 17%
14% 14% 10% 10% 10%
Van Hanh
Mall
Takashi
maya
Crescent
Mall
Diamond
Plaza
Aeon
Celadon
Other malls that this mall visitor
uses
35%
24%
20%
10% 10%
Center 1 Center 2 South
side
East
side
North
side
Visitors by area
29 and
below,
45%
30 and
above,
55%
Gender
Age

16. D-*$!-*&$#-.. BLNIC
16
23% 17% 59%
Visitor analysis by residence district
From the same district From the surrounding district Others
Male,
45%
Female,
55%
Visitor profile
• Mall name: Van Hanh Mall
• Address: 11 Su Van Hanh, Ward 12, District 10, Ho
Chi Minh City
• Popularity: 15%)
34%
19% 16% 14% 11%
Aeon
Celadon
Aeon Binh
Tan
Vincom
Dong Khoi
Diamond
Plaza
Takashi
maya
Other malls that this mall visitor
uses
44%
17%
14%
10%
8%
Center 2 Center 3 Center 1 North
side
East
side
Visitors by area
29 and
below,
42%
30 and
above,
58%
Gender
Age

17. E63F$@)*& O-*$BLPIC
17
33% 11% 56%
Visitor analysis by residence district
From the same district From the surrounding district Others
Male,
53%
Female,
47%
Visitor profile
• Mall name: AEON Binh Tan
• Address: 1, 17A Street, Binh Tri Dong B Ward, Bình
Tan District, Ho Chi Minh City
• Popularity: 13%
38%
22% 11% 11% 9%
Aeon
Celadon
Van Hanh
Mall
Parkson
Hung
Vuong
Diamond
Plaza
Vincom
Landmark
81
Other malls that this mall visitor
uses
39%
22%
16%
8% 6%
West
side
Center 2 North
side
East
side
Center 3
Visitors by area
29 and
below,
47%
30 and
above,
53%
Gender
Age

18. Q)+-$#-..$BLPIC
18
56% 0% 44%
Visitor analysis by residence district
From the same district From the surrounding district Others
Male,
54%
Female,
46%
Visitor profile
• Mall name: Giga Mall
• Address:240 - 242 Pham Van Đong, Hiep Binh
Chanh Ward, Thu Duc City,.Ho Chi Minh City
• Popularity: 13%
17% 17% 10% 10% 8%
Vincom
Mega Mall
Vincom
Go Vap
Vincom
Dong
Khoi
Vincom
Landmark
81
Vincom Le
Van Viet
Other malls that this mall visitor
uses
56%
13%
9% 8%
East side Center 2 Center 3 East side
Visitors by area
29 and
below,
42%
30 and
above,
58%
Gender
Age

19. O-R-%&),-2-$BLSIC
19
10% 24% 66%
Visitor analysis by residence district
From the same district From the surrounding district Others
Male,
39%
Female,
61%
Visitor profile
• Mall name: Takashimaya
• Address: 92-94 Nam Ky Khoi Nghia Street, Ben Nghe
Ward, District 1, Ho Chi Minh City
• Popularity: 10%
24% 20% 17% 17% 12%
Vincom
Dong Khoi
Aeon
Celadon
Van Hanh
Mall
Vincom
Landmark
81
Bitexco
Other malls that this mall visitor
uses
14%
11% 11% 10% 8%
Center 1 Center 3 West
side
East
side
Center 2
Visitors by area
29 and
below,
61%
30 and
above,
39%
Gender
Age

20. "14%<4*0$#-..$BTIC
20
28% 6% 66%
Visitor analysis by residence district
From the same district From the surrounding district Others
Male,
59%
Female,
41%
Visitor profile
• Mall name: Crescent Mall
• Address: 101 Ton Dat Tien, Tan Phu Ward, District 7,
Hồ Chí Minh City
• Popularity: 8%
31% 22% 16% 13% 9%
SC Vivo
City
Vincom
Dong Khoi
Aeon
Celadon
Takashi
maya
Bitexco
Other malls that this mall visitor
uses
44%
13%
10%
3% 2%
South
side
West side Center 1 Center 2 East side
Visitors by area
29 and
below,
66%
30 and
above,
34%
Gender
Age

21. D)*<', A.-U-$Q'$D-( BMIC
21
46% 0% 54%
Visitor analysis by residence district
From the same district From the surrounding district Others
Male,
36%
Female,
64%
Visitor profile
• Mall name: Vincom Plaza Go Vap
• Address: 12 Phan Van Tri, Ward 5, Go Vap District,
Ho Chi Minh City
• Popularity: 7%
32%
14% 7% 4% 4%
Giga
Mall
Vincom
Plaza
Quang
Trung
Vincom
Dong
Khoi
Vincom
Landmark
81
Vincom Le
Van Viet
Other malls that this mall visitor
uses
20%
18%
6%
Center 3 North side Center 1
Visitors by area
29 and
below,
39%
30 and
above,
61%
Gender
Age

22. D)*<', "4*041$V-*:,-1R$TL$BMIC
22
26% 3% 71%
Visitor analysis by residence district
From the same district From the surrounding district Others
Male,
45%
Female,
55%
Visitor profile
• Mall name: Vincom Center Landmark 81
• Address: 208 Nguyen Huu Canh, Ward 22, Binh
Thanh District, Ho Chi Minh City
• Popularity: 7%
23% 23% 16% 16% 16%
Takashi
maya
Aeon
Celadon
Aeon Mall
Binh Tan
Vincom
Dong Khoi
Van Hanh
Mall
Other malls that this mall visitor
uses
12% 12%
9%
6% 6%
East
side
North
side
Center 1 Center 3 West
side
Visitors by area
29 and
below,
52%
30 and
above,
48%
Gender
Age

23. ;"$D)/'$")02$#-..$BPSIC
23
30% 0% 70%
Visitor analysis by residence district
From the same district From the surrounding district Others
Male,
30%
Female,
70%
Visitor profile
• Mall name: SC Vivo City Mall
• Address: 1058 Nguyen Van Linh, Tan Phong Ward,
District 7, Ho Chi Minh City
• Popularity: 7%
37%
19% 15% 11% 11%
Crescent
Mall
Van Hanh
Mall
Aeon
Celadon
Vincom
Dong Khoi
Takashi
maya
Other malls that this mall visitor
uses
32%
11%
5% 5% 4%
South
side
West
side
Center 1 Center 2 East
side
Visitors by area
29 and
below,
56%
30 and
above,
44%
Gender
Age

24. E*-.2%)%$82$-14-
24

25. #-..$9%41$-*-.2%)%$? "4*041 LW
25
51%
17%
14% 14% 13%
District 1 Thu Duc
City
Tan Phu
District
District 10 Binh
Thanh
Popular mall (by district)
37%
40%
20%
3%
Mall visit frequency
Heavy Occasional Rare Non-visitors
31% 41% 42% 34%
52% 31%
44%
37%
15% 24%
12%
25%
2% 4% 2% 4%
Male Female Youth Elderly
Mall visit frequency by profile
Heavy Occasional Rare Non-visitors
Popular malls
No.1 No.2 No.3
Vincom Dong
Khoi
(Dist 1)
AEON Celadon
(Tan Phu Dist)
Van Hanh Mall
(Dist 10)
35%
14% 14% 14% 13%
Vincom
Dong Khoi
AEON
Celadon
Van Hanh
Mall
Takashi
maya
Giga Mall
Popular mall (by name)
:;32%$-*3<=(>*0+'*2+(?(@ >*0+'*2+(A(@ >*0+'*2+(B(@ C*3, D,&3,(>*0+'*2+(@ !,$ 1,$&3 >*0+'*2+

26. #-..$9%41$-*-.2%)%$? "4*041 GW
26
46%
32%
22%
17%
14%
District 10 District 1 Binh Tan
District
District 5 Tan Phu
District
Popular mall (by district)
39%
32%
24%
5%
Mall visit frequency
Heavy Occasional Rare Non-visitors
44%
24% 22%
14%
8%
Van Hanh
Mall
Vincom
Dong Khoi
Aeon An
Lac
Aeon
Celadon
Diamond
Plaza
Popular mall (by name)
42% 37% 38% 40%
42%
23%
35% 30%
9%
35% 19% 26%
6% 5% 8% 4%
Male Female Youth Elderly
Mall visit frequency by profile
Heavy Occasional Rare Non-visitors
Popular malls
No.1 No.2 No.3
AEON An Lac
(Binh Tan Dist)
Van Hanh Mall
(Dist 10)
Vincom Dong Khoi
(Dist 1)
:;32%$-*3<=(>*0+'*2+(E(@ >*0+'*2+(F(@ >*0+'*2+(G(@ >*0+'*2+(?H(@ >*0+'*2+(??

27. #-..$9%41$-*-.2%)%$X "4*041$PW
27
44%
35%
23%
17%
9%
Tan Phu
District
Go Vap
District
District 1 District 10 Thu Duc
City
Popular mall (by district)
30%
39%
29%
3%
Mall visit frequency
Heavy Occasional Rare Non-visitors
44%
20%
17% 15%
11%
Aeon
Celadon
Vincom
Phan Van
Tri
Van Hanh
Mall
Vincom
Plaza
Quang
Trung
Takashi
maya
Popular mall (by name)
19%
37% 36% 25%
39%
39% 27% 48%
42%
20% 36% 23%
0% 4% 0% 5%
Male Female Youth Elderly
Mall visit frequency by profile
Heavy Occasional Rare Non-visitors
Popular malls
No.1 No.2 No.3
Vincom Phan Van
Tri
(Go Vap Dist)
Van Hanh Mall
(Dist 10)
AEON Celadon
(Tan Phu Dist)
:;32%$-*3<=(I"(J&# >*0+'*2+(@ D&3(C*3, >*0+'*2+(@ D&3(!,$ >*0+'*2+(

28. #-..$9%41$-*-.2%)%$X 6-%0$%):4W
28
19% 17%
8% 8%
District 1 District 2 District 3 District 4 District 5
Popular mall (by district)
48%
43%
9%
Mall visit frequency
Heavy Occasional Rare Non-visitors
56%
31%
12% 10% 10%
Giga Mall Vincom
Mega Mall
Vincom
Center
Landmark
81
Takashi
maya
Vincom
Dong Khoi
Popular mall (by name)
57%
38%
55%
41%
37%
50%
38%
48%
7% 12% 7% 11%
Male Female Youth Elderly
Mall visit frequency by profile
Heavy Occasional Rare Non-visitors
Popular malls
No.1 No.2 No.3
Giga Mall
(Thu Duc City)
Vincom Mega Mall
(Thu Duc City)
Vincom Center
Landmark 81
(Binh Thanh Dist)
:;32%$-*3<=(D,$(>$2(K*+5

29. #-..$9%41$-*-.2%)%$X ;'90&$%):4
29
24%
4% 4%
District 7 District 1 District 5 Tan Phu
District
Popular mall (by district)
50%
29%
18%
4%
Mall visit frequency
Heavy Occasional Rare Non-visitors
44%
32%
20%
4% 4%
Crescent
Mall
SC Vivo
City
Vincom
Dong Khoi
Takashi
maya
Vincom+
Nam Long
Popular mall (by name)
55% 47% 58%
44%
27% 29%
25%
31%
18%
18% 17%
19%
6% 6%
Male Female Youth Elderly
Mall visit frequency by profile
Heavy Occasional Rare Non-visitors
Popular malls
No.1 No.2 No.3
Crescent Mall
(Dist 7)
SC Vivo City
(Dist 7)
Vincom Dong
Khoi
(Dist 1)
:;32%$-*3<=(>*0+'*2+(L(@ 1,& C.(>*0+'*2+(

30. #-..$9%41$-*-.2%)%$X Y4%0$%):4
30
44%
39%
26%
19%
8%
Tan Phu
District
Binh Tan
District
District 1 District 7 District 5
Popular mall (by district)
51%
36%
10%
3%
Mall visit frequency
Heavy Occasional Rare Non-visitors
44%
39%
13% 11% 11%
Aeon
Celadon
Aeon An
Lac
Crescent
Mall
SC Vivo
City
Takashi
maya
Popular mall (by name)
53% 48% 55%
40%
30% 44% 34%
40%
13%
7%
11%
10%
5% 10%
Male Female Youth Elderly
Mall visit frequency by profile
Heavy Occasional Rare Non-visitors
Popular malls
No.1 No.2 No.3
AEON Celadon
(Tan Phu Dist)
AEON An Lac
(Binh Tan Dist)
Crescent Mall
(Dist 7)
:;32%$-*3<=(C*3, D&3(>*0+'*2+(@ C*3, K,&3, >*0+'*2+(

31. #-..$9%41$-*-.2%)%$X F'10&$%):4
31
31% 31%
22%
16% 16%
Tan Phu
District
Go Vap
District
District 1 Binh
Thanh
District
Binh Tan
District
Popular mall (by district)
36%
41%
18%
5%
Mall visit frequency
Heavy Occasional Rare Non-visitors
31%
18% 16% 16%
12%
Aeon
Celadon
Vincom
Phan Van
Tri
Aeon An
Lac
Vincom
Plaza
Quang
Trung
Vincom
Center
Landmark
81
Popular mall (by name)
42% 31% 39% 34%
32% 49%
48%
34%
19% 17% 13%
23%
6% 3% 9%
Male Female Youth Elderly
Mall visit frequency by profile
Heavy Occasional Rare Non-visitors
Popular malls
No.1 No.2 No.3
AEON Celadon
(Tan Phu Dist)
Vincom Phan Van
Tri
(Go Vap Dist)
AEON An Lac
(Binh Tan Dist)
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