The frequency of using WeChat has sharply increased from last year and 94% of the users will log in to the app on a daily basis. The vast majority of the WeChat users are Chinese Millennial. Meanwhile, seniors essentially don’t use smartphones. It’s interesting to notice that senior WeChat users prefer to send vocal messages instead of text messages. Probably, it’s because the vast majority of Chinese seniors are likely to be illiterate or they don’t really know how to text using the pinyin system.

1. 768 Million Daily Active WeChat Users
200 Million Users Linked WeChat
with Credit Card
WeChat User Gender Distribution
Peak Using
WeChat
10pm
32.5%
67.5%
28%of Users Have More Than
200 WeChat Friends
CARD
0 0 0 0 0 0 0 0 0
Most Popular WeChat Content By Generation
Top Holiday Destination For Chinese Travelers
(Based on WeChat Moments)
Usa
Taiwan
Japan
Source:
- http://blog.wechat.com/
- https://walkthechat.com/
wechat-impact-report-2016/
- http://www.chinaskinny.com/
blog/wechat-infographic-2015/
- http://chinachannel.co/
2016-wechat-data-report/
South Korea
Thailand
WeChat
Wake
Me
Chat
70%of Users Spend More Than 100 RMB
per Month on WeChat
84.7%of Users Trasfer Money By the
WeChat Lucky Money (Red Envelope)
100100
100
Rm
b
100
100
100
R
mb
Wallet
100100
100
Rm
b
100100
100
Rm
b
100100
100
Rm
b
100
100
100
Rmb
By
18.8%1.2%
80%
Born in the
80s-90s
(17-21)
44
74
81
10
20
30
40
50
60
70
80
90
100
Average Number of Messages Sent per Day
Youth
Typical
Seniors
(17-21)
Born 80’s-90’s
Enterntainment
Gossip
HealthCare &
Wellness
News
Youth
Seniors
(17-21)
Born in the
80’s-90’s
Voice Message
82
Daily WeChat Voice and Video Calls
+180%
10
20
30
40
50
60
70
80
90
100
2015 2016
100
10
Million
6565
10
20
30
40
50
60
70
80
90
100
Minutes
Youth
(+50)
Seniors
13 16 22
Average Minutes Per Call
The Trend Has No Age:
Conquered User’s DailyLife
% of All
Monthy Actice
Users