This was the slide deck accompanying our final pitch during the entrepreneurship through design workshop at Domus Academy as part of the Master in Business Design. We were awarded best in class for this project. Our brief was to create a complementary business to that of AirBnB. AirBnB Italy was providing consultation throughout the process.

1. 1 | 32
JOSEPH INE VISSER JOSH LEVENT NAZ KAZAZOGLU PURTI WAKANKAR THOMAS HANKE

2. - 2 -
customers

3. - 3 -
customers

4. - 4 -

5. - 5 -
54%people have not decided
where they are travelling
when they sit down to plan.

6. - 6 -
Conventional Travel
eomo Travel
W H E R E W H E N
T RY T H I S !
W HO W HAT D O YO U
WA N T T O D O ?
H E R E’ S YOU R
T R I P

7. - 7 -

8. - 8 -

9. - 9 -

10. - 10 -

11. - 11 -

12. - 12 -

13. - 13 -

14. - 14 -

15. - 15 -

16. - 16 -

17. - 17 -

18. - 18 -

19. - 19 -

20. - 20 -

21. - 21 -

22. - 22 -

23. - 23 -

24. - 24 -

25. - 25 -

26. - 26 -

27. - 27 -

28. - 28 -

29. - 29 -

30. - 30 -

31. - 31 -

32. - 32 -

38. - 38 -
Travel Blogger Evangelism
User Acquisition
User Engagement
go to market strategy

39. - 39 -

40. - 40 -
Josephine Visser Josh Levent Naz Kazazoglu Purti Wakankar Thomas Hanke
C HIEF DESIGN
OF F ICER
PRES ID E N T & C E O C H IE F OPERATI ONS
OFFIC E R
CHI EF M A RK ETI NG
OFFI CER
CHIEF TECHNICAL
OFFICER

41. - 41 -
customers
eomoteam@gmail.com
JOSEPH INE VISSER JOSH LEVENT NAZ KAZAZOGLU PURTI WAKANKAR THOMAS HANKE

42. - 42 -
appendix
customer profile
timeline
data integration
contributor
profile
start-up budget
business model
canvas
brand identity
expansion plan
value proposition
canvas
competitors
financials
swot analysis

43. - 43 -
customers
Mario, 34
Milan, Italy
Works in advertising
• Annual Travel Spend: € 500
• Lone Traveller
• Travels more than 2 times a
year
• He mainly travels by train
or bus Inspiration Source:
Lifestyle Magazines
• He plans his time carefully
before travelling
#adventure #sports #nature
#food #workout
Josh, 40
Oakland, California
Entrepreneur
• Annual Travel Spend: € 5.000
• Travels with his girlfriend
• Travels to Europe twice a year
• Inspiration Source: Business
Publications
• Likes to catch events that
inspire him about his work
#entrepreneurship #sports
#personalising #seminars
Chiara, 24
Lyon, France
Design Student
• Annual Travel Spend: € 1.000
• Travels with friends
• Travels inside EU more than 3
times a year
• Usually travels by plane
• Inspiration Source: Friends’
opinions
• She is bored to plan her trip in
advance, but does not want to
miss anything as well
#art #party #culture
#maincities #food
Dilara, 32
Istanbul, Turkey
Photographer
• Annual Travel Spend: € 7.000
• Travels alone
• Travels to Europe more than
10 times a year Inspiration
source: Instagram
• Likes to make beautiful
photographs of people while
travelling
#photography #backpacking
#landscape #art #music

44. - 44 -
contributors
Marius, 26
Fashion Vlogger
Is a dutch fashion designer living in
Milan, he blogs about fashions shows
and everything that has to do with
fashion.
Andrea, 34
Food blogger
Is an Italian food journalist, besides
writing she is a great chef and for
inspiration she visits different food
events.
Mark, 28
Sports blogger
Is an American sport fan, he travels
all around the world participating
different sport events.
Lizzy, 25
Exhibition blogger
Is an Italian designer that is always up
to date to the newest design trends,
she visits exibitions and design
galaries.

45. - 45 -
brand identity
the orange gang
the confused corp ids
very complex - 4 colours
no certainty of use
no travel connotation
just positioning
gradients, geometric, cramped
the visual & value environment
uuuh ugly gradient
more car mechanics
than travel
PERSONALISED
HANDMADE
CI RCL E
D OWN TO EA RT H
LOGI CA L
EX PER I ENCE
ENJ OYA B LE
EX I T ED
EVE NT BAS ED
EMOT I ON
EASE OF USE
REACHABLE
SMART
TRUST

46. - 46 -
1
1
1
–
3
20/22 Lato for Titles
Punching Dolphins
pacific mint
#6cde97
sun gold
#ffb800
11/15 Lato for bod text Far far away,
behind the word mountains, far from the
countries Vokalia and Consonantia, there
live the blind texts. A small river named
Duden flows by their place and supplies it
with the necessary regelialia.
share button
use of share button
logo badge
minimal logo
complete logo
architecture of logo type & colours
versions of logo interface

47. - 47 -
competitors
LUXURY TRAVEL AGENT
ON L IN E ACTIVITIE S
AGE N T
TRAV EL
RECOM M ENDATI ONS &
ACCOM ODATI ON
VA LUE PACK AGES

48. - 48 -
start-up budget & timeline
Project Development
CuratingContributors
Legal
Processes
MVP
Beta
Web Design
Marketing
Launch
Programming &
Content Creation
Testing
Jan ‘16
Feb ‘16
Mar ‘16
Apr ‘16
May ‘16
Jun ‘16
START-UP BUDGET JAN '16 - JUNE '16
Business Incorporation &
Filing
€ 3,500
Domain Name € 2,300
Web Hosting € -
Web Design € -
Programming € 40,000
Advance Payments
to Contributors
€ 20,000
Marketing € 30,000
Office & Administration € 20,000
Total € 95,800

49. - 49 -
expansion plan
LOCATION EXPANSION
0 1 million500.000200.00080.000
Advertising
Related Content to Events
Sponsored Events
Related Content to Events
eomo Button
Related Content to Events
Multi-City
Italy
Multi-Country
Italy, France, Spain
Continental
Europe
Global
Worldwide
ACTIVITIES

50. - 50 -
financials
USERS/CUSTOMERS
Users 1
Customers 2
35.000 470.000 1.700.000
1.500 70.500
Q3 ‘16 Q4 ‘16 FY ‘17 FY ‘18
10.000
5.250 255.000
CF PROJECTIONS
Affiliate Revenue3
Advertisement
Sponsored Events4
Total
22.000
-
-
22.000
80.000
-
-
1.000.000
250.000
-
3.800.000
1.500.000
200.000
5.500.00080.000 1.250.000
COST
Contributors' Margins5
Legal Costs
Hosting Costs6
Salaries
Marketing
Sponsorship Costs7
Total
11.000
3.000
300
30.000
30.000
-
40.000
3.000
1.050
36.000
30.000
-
500.000
60.000
28.200
384.000
120.000
-
1.900.000
60.000
100.000
480.000
250.000
40.000
Gross Profit (Loss) - 52.300 - 30.050 157.800 2.710.000
Cumulative Profit - 80.350 77.450 2.787.450
110.050 1.092.20074.300 2.790.000
- 52.300
Footnotes
1. Anticipated % user growth per week;
Q3: 20%, Q4: 10% , FY ’17: 5%, FY ’18: 2,5%
2. 15% of users book a trip
3. Average 5% of the total cost of booking as
affiliate revenue
4. 200 sponsored events for on average 1000€ each
5. 50% of affiliate revenue shared with contributors
6. $50 for each 10.000 users per month
7. 20% of sponsored revenue spent on
organising the activity

51. - 51 -
data integration
Accomodation
Affiliate API allows us to sell
rooms directly to users and
Booking.com will handle all
customer support.
20 million hotel rooms worldwide
and 377.000 holiday rentals.
Transportation
Whitelabel booking and ticketing
API allows us to sell tickets
on almost any airline, eurostar
trains, and a variety of car rental
services.
100 Billion transactions
processed every year.
Tickets
Whitelabel Purchase API allows
us to sell tickets directly to users
and handle customer support
ourselves.
6 million tickets (Concert, Sport,
Theatre, Festival)
Calender
Sync
Calendar Syncing API that allows
us to update users calendars on
every platform (Apple, Google,
Microsoft).
Used by Zendesk, Skyscanner
and Evernote.

52. - 52 -
business model canvas
Value Proposition Customer SegmentCustomer
Relationships
Channels
Key ActivitiesKey Partners
Key Resources
Revenue StreamsCost Structure
EOMO
CONTRIBUTORS
TICKETEVOLUTION.COM
AMADEUS.COM
BOOKING.COM
PL AT F ORM
M ANAGEM ENT
EVENT BASED TRAV EL
CURATI O N
M ARKET ING
DATABASE
M ANAGEM ENT
ONE STOP S H O P
T RAVEL INS P I RATI O N
BY INF LU E N TI A L
PEOP LE
CO N TRI BU TO RS
CU S TO ME R
S E RV I CE
I N FLU E N TI A L
TRAV ELLE R
TRAV E L I N S P I RATI O N
S E E KERS
E O MO
WEBS I TE
E O MO A P P
WEBST IE & APP
USER DATA
HUM AN RESOURCES
A FFI LI ATE RE V EN U E
% MARGIN OF
REVENUE TO
CONTRIBUTORS
L EGAL SERVICES
TECHNICAL SERVICES
M ARKET ING

53. - 53 -
value proposition canvas
HAV E A
SATISF Y ING
TRAV EL
EXP ERIENCE
CUSTO MISED
AUTHENTIC
UNIQ UE
EF F ICIENT
FAST
DISA P PO INTMENT
LACK O F
INSP IRATIO N
F O MO
P LA NNING & B O O KING
THRO UG H MULTIP LE
P LATF O RMS
PERSONALISED
SELECTION
CURATED
OPTIONS
EXPERT/LOCAL
SUGGESTIONS
INSTANT FLIGHT &
ACCOMODATION
REACHING
INSPIRATIONAL
PEOPLE
COMPLETE TRIP
PLANNING
LARGE SELECTION
OF EVENTS &
THINGS TO DO
ONE STOP SHOP
EVENT BASED
TRAVEL SEARCH
ENGINE
ALL-IN-ONE BOOKING
PLATFORM
ONE STOP SHOP

54. - 54 -
swot
S W
O T
→→ Smart
→→ Personalised content
→→ Large Selection of events
→→ All-In-One/Integrated
a Platform
→→ Inspirational Contributors
→→ Offline Presence
→→ Lack of Stickiness
→→ Maintaining personal factor as
numbers grow
→→ Revenue Stream
→→ Experiential Travel Trend
→→ Rise of metasearch engines
→→ Pop Culture Tourism
→→ Trend “Last Minute Travel“
→→ Trend “Quick Getaways”
→→ Virtual Reality Travel
→→ Strong Competitors
→→ Rising cost of 3rd party services
→→ Rapid change in booking & planning
procedures
→→ Increasing number of platforms creating
experience travel

55. - 55 -
customers
eomoteam@gmail.com
JOSEPH INE VISSER JOSH LEVENT NAZ KAZAZOGLU PURTI WAKANKAR THOMAS HANKE