This document summarizes the results of a survey on domestic fashion brand popularity in Vietnam. The survey found that while most respondents spend under 500,000 VND per month on fashion, interest in fashion is highest among females and young adults. Viet Tien is the most recognized domestic brand, followed by The Blue Exchange and NEM. The document also analyzes brand images and associations for several popular domestic brands.
Vietnamese spend more on fashion, as their income increases. Let us take a look what brand Vietnamese recognize, as well as where they spend, how they get the information about fashion
As HCM has many shopping malls existing for the moment, people in this area tend to come here more often and have many different type of activities. Let's figure out which shopping malls are popular now and what people often do there with Q&Me.
Vietnamese spend more on fashion, as their income increases. Let us take a look what brand Vietnamese recognize, as well as where they spend, how they get the information about fashion
As HCM has many shopping malls existing for the moment, people in this area tend to come here more often and have many different type of activities. Let's figure out which shopping malls are popular now and what people often do there with Q&Me.
Vietnam is one of the country with the highest attention from beer brands. The market is on the grow, while the developed countries show the sign of the market shrinking. The survey shows the brand images of the respective beer companies in Vietnam, analyzed from our quantitative survey conducted in HCM and Hanoi
Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?
Food safety is a growing concern of many Vietnamese people nowadays which has led to their rising demand for high-quality food. This survey is thus set to find out the organic food consumption among Vietnamese people.
The survey was conducted to over 400 male and female 18-39 year-olds in Ho Chi Minh City and Hanoi.
The number of convenience store in Vietnam in on the rapid increase, especially the urban area like Ho Chi Minh. Let us see the brand perception and how the channels are used in Vietnam, through our quantitative survey.
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
39% Thai drink liquid milk daily; howver only 14% can recognize the differences among Pasteurized milk, UHT milk and UHT fresh milk
Find more at:
http://www.di-onlinesurvey.com/
Although Vietnam is big in coffee, we see the increasing demand of milk tea recently in urban areas of Vietnam. Let us see how those affect Vietnamese consumers from our survey
Vietnam is one of the country with the highest attention from beer brands. The market is on the grow, while the developed countries show the sign of the market shrinking. The survey shows the brand images of the respective beer companies in Vietnam, analyzed from our quantitative survey conducted in HCM and Hanoi
Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?
Food safety is a growing concern of many Vietnamese people nowadays which has led to their rising demand for high-quality food. This survey is thus set to find out the organic food consumption among Vietnamese people.
The survey was conducted to over 400 male and female 18-39 year-olds in Ho Chi Minh City and Hanoi.
The number of convenience store in Vietnam in on the rapid increase, especially the urban area like Ho Chi Minh. Let us see the brand perception and how the channels are used in Vietnam, through our quantitative survey.
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
39% Thai drink liquid milk daily; howver only 14% can recognize the differences among Pasteurized milk, UHT milk and UHT fresh milk
Find more at:
http://www.di-onlinesurvey.com/
Although Vietnam is big in coffee, we see the increasing demand of milk tea recently in urban areas of Vietnam. Let us see how those affect Vietnamese consumers from our survey
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
Mini store such as Miniso or Mumuso is on the increase mainly at the cities such as Ho Chi Minh and Hanoi.
This survey was conducted to find out users’ motivations to use these stores as well as the recognition of the main brands.
The survey was conducted to about 600 male and female among 20 – 39 years old in HCMC & Hanoi.
Uniqlo finally announced to launch their first store in Ho Chi Minh in fall 2019. This survey is conducted to find out customer awareness in fast fashion brand and the depth analysis as to Uniqlo.
The survey was conducted to 400 male and female 18 – 39 year-olds in Ho Chi Minh & Hanoi.
Overview e-commerce at Vietnam Market 2016Duy, Vo Hoang
Overview e-commerce at Vietnam Marketing 2016.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese EC market and its consumers’ behaviors.
Báo cáo hơn 60 trang nội dung về thị trường thương mại điện tử và thói quen người tiêu dùng Việt Nam. Mức độ thâm nhập Internet và sự phổ biến của smartphone khiến hành vi mua sắm của người tiêu dùng vô cùng thú vị.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
In emerging countries, ”country of origin” is always one of the most important factors for the purchase decision making.
We had conducted the survey to know the importance of ”country of origin” and its images of Japan, Korea, US, Europe, Thailand, Vietnam and China from 600 respondents.
Improving profitability for small businessBen Wann
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
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External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
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2. Overview
Although foreign brands in Vietnam are
starting to become popular, domestic
brands still have a strong presence in the
market.
This report clarifies what types of
domestic brands are known as well as its
associated images
3. Respondent profile- Fashion Spenders
58% of the respondents pay less than 500,000 VND
Less than
100,000 VND
100,001 -
300,000 VND
300,001 -
500,000 VND
500,001 -
700,000 VND
700,001 -
1,000,000
VND
1,000,001 -
2,000,000
VND
More than
2,000,000
VND
Total 10% 23% 25% 18% 12% 8% 5%
Male 14% 21% 29% 15% 11% 7% 3%
Female 5% 24% 22% 20% 13% 10% 6%
18-24 15% 26% 26% 14% 10% 5% 4%
25-39 5% 20% 24% 21% 14% 11% 5%
How much do you spend for fashion monthly? N-323
4. Respondent profile- Interest in Fashion
25% 23% 27% 26% 24%
41%
38%
43%
38% 43%
29%
32%
26%
30% 28%
3% 3% 2% 2% 3%
2% 3% 2% 4% 1%
Total Male Female 18-24 25-39
Very high High Average Low Very low
Interest in Fashion is highest among females
How much do you pay attention to fashion brand? N=323
5. Opinions to Domestic brands
15%
11%
14%
11%
72%
71%
68%
69%
6%
11%
10%
11%
1%
1%
1%
1%
6%
6%
7%
8%
Quality
Design
Pricing
Material
Very good Good Not good Bad I do not know
The overall opinion to domestic brands is rather positive
How do you feel about the local Vietnamese fashion brand? – Quality, Design, Pricing, Material N=323
6. Overview of Domestic Fashion Brands by Physical Store amounts
Brand Name
Establis
hed
HCMC
store
HANOI
Store
Other
Store
Total Stores
The Blue Exchange 2001 55 14 203 272
Canifa 1997 8 33 56 97
Hoang Phuc International 1990 32 25 24 81
Ninomaxx 1998 20 5 33 58
Elise 2011 9 12 27 48
Lime Orange 2009 20 0 24 44
NEM 2002 6 15 23 44
IVY Moda 2005 5 16 21 42
YaMe Shop 2009 10 0 14 24
Viettien 1991 12 6 2 20
7. Please choose the brands that you could recognize N=323
Brand Recognition - Total
Viet Tien is most recognized followed by Blue Exchange and NEM
93%
72% 71%
62% 58% 56% 51% 47% 45% 39%
7%
28% 29%
38% 42% 44% 49% 53% 55% 61%
8. Please choose the brands that you could recognize N=323
Brand Recognition – by demographics
Brand recognition is generally high among female and in proportion to the
number of stores by locations
56%
50%
61%
50%
62%
44%
81%
Canifa
51%
32%
68%
34%
66%
46%
59%
IVY Moda
62%
46%
77%
48%
74%
57%
61%
Eliza
71%
64%
76%
59%
81%
65%
83%
NEM
Total
Male
Female
18-24
25-39
HCM
Hanoi
9. Please choose the brands that you could recognize N=323
Brand Recognition – by demographics
Brand recognition is generally high among female and in proportion to the
number of stores by locations
58%
45%
68%
39%
74%
69%
40%
Ninomaxx
72%
58%
84%
59%
83%
85%
55%
Blue Exchange
45%
41%
47%
53%
37%
68%
22%
YaMe Shop
93%
87%
99%
87%
99%
97%
94%
Viet Tien
Total
Male
Female
18-24
25-39
HCM
Hanoi
10. Major brand image comparison (1/2)
0%
5%
10%
15%
20%
25%
30%
Trendy
Good quality
Luxury
Proud to haveGood pricing
For youth
For adult
Canifa
Average Canifa
0%
5%
10%
15%
20%
25%
30%
Trendy
Good quality
Luxury
Proud to haveGood pricing
For youth
For adult
IVY Moda
Average IVY moda
0%
5%
10%
15%
20%
25%
30%
35%
Trendy
Good quality
Luxury
Proud to haveGood pricing
For youth
For adult
Elise
Average Elise
0%
10%
20%
30%
40%
Trendy
Good quality
Luxury
Proud to haveGood pricing
For youth
For adult
NEM
Average NEM
11. 0%
5%
10%
15%
20%
25%
Trendy
Good quality
Luxury
Proud to haveGood pricing
For youth
For adult
Ninomaxx
Average Ninomaxx
0%
5%
10%
15%
20%
25%
30%
35%
Trendy
Good quality
Luxury
Proud to haveGood pricing
For youth
For adult
Blue Exchange
Average Blue Exchange
0%
5%
10%
15%
20%
25%
Trendy
Good quality
Luxury
Proud to haveGood pricing
For youth
For adult
YaMe shop
Average YaMe shop
0%
10%
20%
30%
40%
50%
60%
Trendy
Good quality
Luxury
Proud to haveGood pricing
For youth
For adult
Viet Tien
Average Việt Tiến
Major brand image comparison (2/2)
12. Shops associated with images (1/2)
Trendy Good quality Luxury Proud to have
Total
Male
Female
18-24
25-39
HCM
Hanoi
High spender
Low spender
38%
39%
44%
34%
47%
40%
53%
35%
44%
55%
55%
54%
54%
55%
59%
53%
48%
60%
38%
41%
46%
37%
37%
47%
58%
37%
43%
33%
35%
40%
32%
42%
42%
33%
41%
34%
13. Shops associated with images (2/2)
Good Pricing For Youth For Adult
Total
Male
Female
18-24
25-39
HCM
Hanoi
High spender
Low spender
46%
45%
46%
42%
49%
45%
46%
44%
48%
35%
28%
42%
35%
44%
46%
47%
39%
32%
58%
55%
60%
52%
57%
63%
58%
55%
62%
16. Our Solution
Survey is conducted via mobile phone and the data is processed real-time
Affordable Quick High quality
Takes 24 - 48 hours for
most surveys, proving
real-time analysis
Superb real-time
analysis for flexible and
accurate data collection
1/3 of the competitor
pricing
17. Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 200,000 members as of May, 2017
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City
18. Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 200,000 members as of May, 2017
Married Status Household income Smartphone ownership
Single,
72%
Married
, 25%
Others,
3%
26%
24%
14%
15%
9%
5%
3%
4%
< 5M VND
5 - 7.5M VND
7.5 - 10M VND
10 - 15M VND
15 - 20M VND
20M-30M
30-40M
<40M
27%
25%
18%
8%
8%
6%
15%
18%
Apple
Samsung
Nokia
LG
Asus
Sony
Others
Do not own
19. Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 2, Songdo Tower, 62A Pham Ngoc Thach street, Ward 6, District 3,
HCM City, Vietnam
Tel. +84 839 100 043
