The document discusses the founding of the store BHavior by Brittany Lucio, Tiffany Tucker, Jacqueline Arbiza, and Reggie West in 2010 in Santa Monica, California after studying at Ai Art Institute of California-Hollywood. The store carries brands like Billabong, Keds, Roxy, BornFamous, Lost, Hurley, and Skull Candy. BHavior aims to generate an edgy environment and express a fun lifestyle through chic designs and brands in a trendy location. The company plans to expand its products, locations, and include footwear, accessories and some locations will have a full time DJ.

1. Brittany Lucio Tiffany Tucker Jacqueline Arbiza Reggie West Sales Promotion-Final Project

2. Concept Board

3. Stationary

4. Product Assortment

5. Target Market

6. The store was founded in 2009 by Brittany Lucio, Tiffany Tucker, Jacqueline Arbiza, and Reggie West. This team of dedication and creativity began their mission while attending Ai Art Institute of California-Hollywood. From there they took their ideas and opened their first store in 2010 located at the 3rd Street Promenade in Santa Monica, California. The store name “BHavior” was a collaboration of the four founders to distinctively target their customers from their day to day lifestyle. Along with their suitable store name are the brands they carry with a wide selection from Billabong, Keds, Roxy, BornFamous, Lost, Hurley, Skull Candy, and many more to choose from. The company has a bright future with expanding products and locations. They plan to include: footwear, accessories, and some locations will have a full time DJ. As of late 2010 the company will grow to…? Biography

7. BHaviormission is to generate an edgy environment by using chic designs and brands. BHavior expresses a fun and outgoing life style in a suburban trendy location. It produces a desirable atmosphere by welcoming customers with style, life, apparel, fashion, and attitude. Mission Statement

8. Target Market Profile

9. Product Overview

10. Competitor Overview

11. Locations/Expansion

12. In-Store Event

13. Event Flyer

14. Radio Ad

15. Press Release

16. Store Flyer

17. Retail Ad

18. Online Company Campaign

19. 6th MO. Promotional Campaign

20. “Buzz”

21. Concept Board

22. Stationary