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Rediscovering
ASSIGNMENT

  Reevaluate


  Reposition


  Rebrand
BRAND

• Historic   sneaker

• Once   popular, is popular again

• Four   shoe types




    Champion            Pro-Keds ...
COMPETITIVE OUTLOOK

Converse   Sketchers   Vans
CONSUMER

• Women      ages 23-32

• Entry   level career

• Fashion   conscious

• Brands are essential to
 project self ...
INSIGHTS


• Keds are an old fashion shoe that
 does not match the current
 fashion style

• Likesto be noticed and draw
 ...
STRATEGY


Not your mother’s Keds
LOGO
CREATIVE
Rediscover Keds
CREATIVE
The head turning new style
Micro Site




•   Upload photos of your best head turning expression


•   Guess what head-turning expression goes with w...
Flashmob viral video
THANK YOU.
  questions?
Keds ad campaign
Keds ad campaign
Keds ad campaign
Keds ad campaign
Keds ad campaign
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Keds ad campaign

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In a class I was in charge of 2 groups and their ad campaign both had the same client, Keds. This is the second group's presentation and ads I worked with.

Published in: Lifestyle
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Keds ad campaign

  1. 1. Rediscovering
  2. 2. ASSIGNMENT Reevaluate Reposition Rebrand
  3. 3. BRAND • Historic sneaker • Once popular, is popular again • Four shoe types Champion Pro-Keds Green Fashion Keds
  4. 4. COMPETITIVE OUTLOOK Converse Sketchers Vans
  5. 5. CONSUMER • Women ages 23-32 • Entry level career • Fashion conscious • Brands are essential to project self image • Opinionated
  6. 6. INSIGHTS • Keds are an old fashion shoe that does not match the current fashion style • Likesto be noticed and draw attention
  7. 7. STRATEGY Not your mother’s Keds
  8. 8. LOGO
  9. 9. CREATIVE Rediscover Keds
  10. 10. CREATIVE The head turning new style
  11. 11. Micro Site • Upload photos of your best head turning expression • Guess what head-turning expression goes with which pair (10% off) • Post comments about the reactions you’ve gotten wearing your new Keds
  12. 12. Flashmob viral video
  13. 13. THANK YOU. questions?

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