The target audience for this brand is elegant, modern, and classy women ages 18-40 who live in Shepherd Bush, White City. This audience enjoys travel, music, films, exercise classes, and dining out. Research on competitors like Chanel, Burberry, Lancome, Dior, MAC, and Bobbi Brown found they offer a limited range of products displayed with minimal branding to allow staff to explain each product's benefits. These competitors are well-known for specific products like fragrances from Chanel, Burberry, Lancome, and Dior or foundations and lipsticks from MAC and Bobbi Brown.

1. Concept
The Market Building Covent Garden, London
Next to Burberry beauty box and Chanel
Location
Consumer Profile
Target Audience
Elegant, Modern and Classy
Women between the ages 18 – 40
Location: Shepherd Bush, White City
Profession: Stylists, Journalists, Creative Director,
doctor, Retail Mang
While they will use social media as they’re from the that generation and most have iPhone,
blackberry’s, apple mac and iPad fever tend to be very frequent users offline many enjoy travel,
music going to concert, Ronnie scoots jazz club and intimate gigs also they tend to enjoy film in
addition to their regular social life style which include exercising such as running, Pilates, and
spinning classes to holding dinner parties and visiting the collect restaurants around the city
Brand Research
Looking at other brands and what they offer to these customer
from make up to cosmetics and Fragrance is a large range of prod-
ucts, looking at brand like Chanel, Burberry, Lancôme, Dior and
mac and also Bobbi Brown all based in covert Garden or
department store in Selfridges or House of Frasers. They all offer
very limited product and range, they all display one of each
product to make product tell a story of what each product does,
this also helps each brands staff explain to the customer what the
product does and how this can benefit them and their look. The
brand only use light box to show the images or graphic not use any
digital videos or images. For each brand they all have a product
that they are well known for like Chanel for the fragrance Coco
Mademoiselle also Burberry, Lancôme, Dior are well known for
the Fragrance and Mac and Bobbi Brown are well Known are there
make up sure as there foundation, lipstick, eye shadow and many
more.
SIDRAA GHAFFAR GHA11319158