2. Contents
Page 3 Accessories & Apparel
Page 4 Bella Freud
Page 5 Bella Freud Parfum
Page 6 Troubadour Goods
Page 7 Penfield
Page 8 Kat Maconie
Page 9 Chucs
Page 10 Health & Fitness
Page 11 Plenish
Page 12 KX Members Club
Page 13 Dilly & Wolf
Page 14 Boom Cycle
Page 15 Hospitality
Page 16 Chilango
Page 17 Five Guys
Page 18 Sourced Market
Page 19 La Bottega
Page 20 Chucs Bar & Grill
Page 21 Second Home
Page 22 Media & Technology
Page 23 Boat International
Page 24 Zenos Cars
Page 25 Rated People
Page 26 Blaze
Page 27 Stillking Films
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Important Information
This financial promotion has been approved by Oakley Capital Management
Limited, which is authorised and regulated by the Financial Conduct Authority
(FRN: 506482) and has its registered office at 3 Cadogan Gate, London, SW1X 0AS.
This document is for information purposes only and any decision to invest should
be made solely by reference to the Pembroke VCT plc prospectus and
subscription documents.This document does not constitute or form part of any
sale, solicitation or offer to buy or subscribe for any securities.
This document is intended for existing shareholders in Pembroke VCT Plc and
should not be distributed to anyone other than the intended recipients.
No warranty, representation or undertaking is given that any information
contained herein is accurate, complete or suitable and all liability is excluded
in respect of such information.
Nothing in this document constitutes investment, financial, legal or tax advice –
prospective investors are advised to seek independent advice before investing.
Past performance is not a reliable indicator of future results. Prospective
investors should be aware that the value of an investment in a VCT depends
on the performance of the VCT’s underlying assets, the value of which may
rise and fall.The value of the new shares can therefore fluctuate and investors
may not get back the amount they originally invested. In addition, there is no
certainty that the market price of shares in a VCT will fully reflect the underlying
net asset value, that investors will be able to realise their shareholding or that any
dividends will be paid. Investment in Pembroke VCT plc should be viewed as a
longer-term investment.
The availability of any tax advantages of investing in VCTs is dependent on each
investor’s individual circumstances, and the rules and legislation containing these
tax advantages are subject to change.
Potential investors should consult the detailed risk warnings contained in
the prospectus.
4. Bella Freud:
Bella Freud launched her first collection in 1990, having trained
in Rome and spent time designing for Vivienne Westwood.
Twenty years later her two-collection-a-year eponymous label is
as desirable as ever; blending heritage with modernity, originality
with accessibility. Her signature sweaters featuring quirky motifs
are consistently met with a surge of press excitement and the
brand’s cult following includes some of the world’s most stylish
women such as Kate Moss,Alexa Chung, Laura Bailey and Cara
Delevigne. Bella’s distinctive tone of voice coming from a family
of wordsmiths and artists has ensured her iconic status within the
industry and her clothing brand is stocked in a number of
premium stockists including Harrods and Net-a-Porter.
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5. 5
Bella Freud Parfum:
Building on the success of her fashion business, Bella Feud
launched her debut Eau de Parfum collection in collaboration
with Azzi Glasser. An award winning perfumer and a modern day
icon in the perfume industry, Azzi has designed a number of
ground-breaking fragrances for brands including Agent Provocateur,
Nicole Farhi and Alexander McQueen. Azzi and Bella have worked
together to capture the unique story and evocative mood of the
Bella Freud brand. The resulting first three fragrances were launched
exclusively in Harvey Nichols in July 2014.
‘Je t’aime Jane’ is girlish and playful, leaving a trail of delicate
intrigue. She is the free spirit with a guitar, a baby and long bare
legs. ‘Ginsberg is God’ conjures up the tousled headed poet
surrounded by books and papers, the scent of green leaves
and spring drifting through the open windows while ‘1970’ is the
hedonist, the girl dancing until dawn on the beach of Formentera,
the smell of incense in the warm night air.
Alongside the perfumes, the team have created a range of
candles which are available to buy at exclusive outlets including
Net-a-Porter and Space NK. The candles which include Incense
Wood & Oud, Snow Lily and Fig Leaf & Tomato are like mini
encapsulations of evocative moments - both real and imagined.
“Each candle s like a small
piece of fashion
but recast for a
new mood.”
Bella Freud
6. Troubadour Goods:
Functional Design. Incredible Craftsmanship. Modern Aesthetic.
Investment Pieces. Troubadour Goods is a London-based modern
menswear brand specializing in designing and creating superior
handcrafted leather goods.The Troubadour name pays homage
to the stories surrounding the artisans who create their products, as
well as the stories their products will witness in customers’ life travels.
The Troubadour team spent years in pursuit of a well-designed,
high-quality overnight bag that could transition seamlessly from
situation to situation, be it a quick business trip or a casual
weekend away with friends.The longer they searched, the more
surprised they were to find that something so simple, so essential
did not exist. So, after much careful deliberation, they embarked
on a journey to create the ideal bag.
The goal was to produce a classic, durable bag that married
function and style – one you’d happily carry with you for years and
years, one that would age beautifully and hold within it the many
stories of your life adventures. It was from this idea, along with the
many talented artisans whose handiwork is responsible for these
products, that Troubadour was born.The brand is now stocked at a
number of prestigious retailers internationally, including Harrods
and Harvey Nichols.
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7. Penfield:
Penfield was established in Hudson, Massachusetts in 1975, by Harvey
Gross. A pioneering figure in the American outerwear industry since
the early 1960s. Gross recognized and championed the strength of
down insulated outerwear for its unique and unrivalled ability to
provide strong, durable warmth and protection. Requiring a special
manufacturing process and with only a few factories in the world
having expertise in producing down insulated apparel, Gross
decided to acquire a small manufacturing plant within an old textile
mill in Hudson to produce Penfield's high quality down filled garments.
Over the years, Penfield has become one of the market leaders at
producing high quality outerwear embodying the stylish 'New
England' aesthetic. Distributed through department stores and
boutiques before catching the attention of the American outdoor
speciality industry and catering to enthusiasts of life in the open.
It was this stylish New England aesthetic, that helped to introduce
the American outerwear look to an international market and
Penfield began exporting to Japan in 1979. Since then, high-profile
collaborations, innovative fabric developments together with an
unfaltering commitment to quality, function and style have all caught
the attention of top global retailers including Barney's, Nordstrom,
J.Crew, Ron Herman, Liberty, Harrods and key independents. The
brand has steadily become recognized worldwide for its high quality,
stylish apparel. Today, Penfield is available in 30 countries worldwide
and always designed For Life in the Open.
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8. Kat Maconie:
Kat Maconie, a born and bred London girl, started her career in
fashion assisting stylists at leading fashion publications. Whilst later
working at luxury brand Whistles and haute couture designer
Tomasz Starzewski, she began attending evening classes at the
London College of Fashion pursuing an increasing interest in shoe
design. The first Kat Maconie collection was launched in 2009,
inspired by her mother’s extensive art deco jewellery collection with
one gold framed ring sparking the idea for her signature framed
heel. With an emphasis on geometric shapes, gold hardware
details and clean lines, her shoes today are designed for a woman
like herself, confident and with a strong sense of style.
The combination of Kat’s entrepreneurial skills and creative eye has
taken the business from strength to strength. The brand is now
stocked in over 20 countries and in leading department stores
around the world including Selfridges and Shopbop. Her biannual
collections are press and celebrity favourites and regularly feature
in magazines such as Vogue, Elle and Harpers Bazaar. With plans
to open the first standalone Kat Maconie store in Shanghai for the
AW14 launch and a further 5 by the end of 2014, Kat Maconie is
set to continue its global expansion.
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9. CHUCS:
CHUCS designs and creates the highest quality clothing for the
most discerning customers who share a passion for craftsmanship,
beauty and adventure. Their mission is to create the best fitting
garments that are high performance whilst encapsulating the
understated elegance of the glamorous old world Caribbean.
The brand is available to buy at some of the finest retailers and
hotels worldwide.
Charles Finch was inspired by the legendary panache of his
grand-father George Ingle-Finch, who invented the down-filled
jacket in 1922. Nostalgic for the sartorial style he was witness to
growing up in Jamaica immersed in the movie business circles of
his father Peter Finch, he launched CHUCS in 2011 to create
exquisitely well-made clothes, classic in style with an understated
charm, for the man at leisure.
The journey began by creating a range of swim shorts and polo
shirts, stylish yet practical for all of a gentleman’s adventurous
pursuits. Attention to detail led the team on a journey sourcing the
highest quality fabrics and creating delicately beautiful prints that
now adorn a full range of leisure wear garments for both ladies
and gentlemen. The style is always classic; clothes that will get
better with age, reminiscent of old world design houses creating
garments that transcend time and fashion. The majority of
products are handcrafted in the CHUCS Lake Como factory,
celebrating the rich heritage and uncompromising commitment
to quality of Italian craftsmanship and manufacturing techniques.
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11. Plenish:
Plenish, founded by Kara Rosen, offers the UK's best cold pressed
juices and detox cleanses. The products are created to allow your
system the necessary rest in order to stay in tiptop shape and keep
up with a full and hectic lifestyle.
Plenish uses a hydraulic press process, gently extracting the natural
vegetable and fruit juice from organic produce whilst retaining the
phytonutrients, vitamins, trace minerals, enzymes, and other vital
elements. This results in the finest quality and flavour which is
unequalled by any other method of juice extraction. The process is
an external one, meaning the sealed, fresh bottle of juice is
submerged into a cold tank of water - the same effect as
subjecting the food to an ocean depth of 60 Kilometres deep.
Using pressure instead of traditionally used heat to prevent
bacteria, makes the juice safer to consume and extends the shelf
life, naturally.
At the online Plenish juice boutique you can pick and mix to create
a box of your favourite juices or if you want an ongoing daily juice
fix, you can subscribe to a weekly juice delivery. Plenish juices are
also now available to buy straight off the shelf at stockists including
Selfridges, Harvey Nichols, Ocado and Wholefoods in convenient
250ml bottles. So instead of popping in to your usual coffee house
to cure the mid-afternoon slump, you can now get a nutrition
boost at locations throughout London & the UK.
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12. KX Members’ Club
Founded 12 years ago in the heart of Chelsea, London,
KX is a private members’ club that’s dedicated to health,
fitness and wellbeing. KX recognises the importance of
synergy between these areas and each member is provided
with a bespoke personal health and fitness program based
on the findings of some of the most cutting-edge information
from functional medicine, nutrition, exercise science and
physiological assessments.
The club hosts a state of the art gym with the most highly
regarded personal trainers, the latest fitness equipment and a
wide variety of classes that are kept deliberately small to ensure
that all members receive personal attention and guidance.
Fitness experts work in conjunction with leading therapists from
the KX medi-spa, an urban oasis offering an extensive range of
treatments by industry renowned practitioners.
The members-only KX restaurant offers a fantastic selection of
delicious and healthy gourmet food and refreshing beverages.
Combining modern interior design with classic materials, to
create a calm and timeless luxury, KX is a truly unique institution.
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13. Dilly & Wolf:
Dilly & Wolf thought it was time that healthier snacks traded in
the brown sandals for the little black dress. Born in January 2013,
Dilly & Wolf specializes in British, hand-baked snacks with flavours
inspired by travels. The idea was born out of collaboration
between Ben Fogle, his wife Marina, and ex Marks & Spencer
product developer Annabel Vere Nicoll.
Together, and on a mission to create a healthier range of snacks
for the UK market, the founders assembled a broader team of food
experts that shared the vision and passion to produce amazing
quality food with true provenance based stories. Harriet Aitken and
Annette Peters from The Food Practice have led the development
for the range and Wendy Fogarty has driven sustainability and
sourcing for the brand, with over 40 years of collective industry
experience behind-the-scenes, helping to create four amazing
flavours. The snacks are currently available to buy in premium
stockists including Selfridges and Ocado.
"We always struggled to find what we were looking for in terms of a
healthier, nutritious and delicious savoury snack. We did not want
to deliver just another granola bar or a low-fat crisp, and were not
motivated by some of the new-age healthy snack alternatives.
We wanted to create something that was locally produced, with
a strong British heritage, as well as having the added benefit of
being nutritious and delicious!"
At Dilly & Wolf, the team are passionate about flavour and taste,
and as a result, they really care about where their ingredients
come from, how they are grown, how they are processed, and
how they are packaged. They scrutinize every ingredient,
measuring its value against strict internal criteria of taste,
sustainability and nutrition. Only those that tick all those boxes
make it into the Dilly & Wolf larder...
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14. Boom Cycle:
Boom Cycle is a new indoor work-out concept which offers a fun,
high-intensity cardiovascular workout on exercise bikes. With the
lights low and the world-class sound system kicking out high energy
music you’ll be swept away into an immersive experience where
the world outside will cease to exist and it’ll just be you, your bike,
your goals and at the end, your accomplishments. One of the first
dedicated cycling studios to open in London there are now two
studios, in Shoreditch and Holborn.
Boom Cycling is a fun and inclusive experience, getting you fitter,
supporting you and motivating you all the way through your fitness
journey. Music playlists are compiled by the Director of Music, Marcus
James, ex-DJ and producer in the European electronic music scene.
The cycle studios are dimly lit to create a personal ambience with
stadium-level seating to ensure a view of the instructor from any bike.
You can also expect a bright and energetic reception and excellent
changing facilities.
The Boom Cycle community is the heart and soul of Boom Cycle.
Instructors are always happy to offer advice and help riders set
goals. It is a place to find like-minded people with fitness goals of all
shapes and sizes where there is always a friendly face and someone
to learn from. In a Boom Cycling session YOU decide how far you
want to push yourself, the instructors are there to guide you, carry you
and encourage you along your ride. This workout is for all, from first
timers looking to kick start their fitness regime to hardened triathletes
and cyclists looking for that extra motivation. Everyone can be, and
is part of, the Boom Cycle experience. Come join the party…..
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16. Chilango:
Everyone’s got a favourite food. One of Chilango’s founders, Eric,
grew up in Chicago, where he developed a real passion for Mexican
cuisine, regularly dining out on tacos, burritos and the like. He loved
the stuff. But when he came to work in London, there was nowhere
he could go to satisfy his cravings. Things were looking desperate.
Then Eric met Dan, Chilango’s other founder, discovered he was also
a Mexican food fanatic, and the pair made it their mission to bring
the fresh, delicious flavours that they both love to the UK.
Eric and Dan gave up their jobs and embarked on a gastro
adventure, looking for culinary inspiration. They went to Mexico City,
Zihuatenejo, Ixtapa (and a few other places that they can’t spell),
as well as Chicago, Los Angeles and San Francisco – home to
three of the largest Mexican communities in the USA. Along the
way they met everyone from street vendors to high-class restaurant
chefs, family cooks to fellow foodies.
Their quest? To find out what makes Mexican cuisine so amazing.
Inspired by the sheer energy and lust for life they encountered in
the Mexican people, not to mention the colour, variety, and
unbelievable flavours of the food they tasted, they went into the
kitchen and didn’t come out again until their recipes were good
enough to share.
At Chilango, what you see is what you get. All the food is prepared
in front of you while you wait, using quality, fresh from the market
ingredients that are literally bursting with flavour. ‘Chilango’ is
Mexican slang for someone who’s moved to the bright lights of
Mexico City looking for fun and adventure and that’s what sums up
the brand. Passionate, daring and with a large dash of cheeky Latin
spirit. Come and experience Chilango for yourself at one of the six
central London sites, including Upper Street and Chancery Lane.
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17. 17
Five Guys:
Five guys first opened its doors in Covent Garden in July 2013
and has since expanded to a total of twelve sites across the UK,
stretching from Glasgow to Guildford.
The global brand has been a Washington, DC area favourite since
1986 when Jerry and Janie Murrell offered sage advice to the
four young Murrell brothers: "Start a business or go to college".
The business route won and the Murrell family opened a carry-out
burger joint in Arlington, Virginia. Under the guidance of Jerry
and Janie, the Murrell family served only hand-formed burgers
cooked to perfection on a grill along with fresh-cut fries cooked
in pure peanut oil. The little burger joint quickly developed a
cult-like following. Press paid attention. Customers voted the burger
"#1" in the metro area.
During the 1980's and 1990's the Murrell family perfected their
simple system. Five Guys was The Place to get a fresh, juicy burger
with all the toppings you could stuff between fresh-baked buns.
A fifth brother was born and, as their family grew, so did their
business. Four more restaurants with sit-down seating were added
to accommodate the growing clientele.
Now, over 20 years after Five Guys first opened, there are over
1,000 locations nationwide and over 1,500 units in development.
Five Guys continues to receive media attention and has grown a
cult-like following around the world.
18. Sourced Market:
Since 2007, Sourced Market has been championing small, local
producers and helping to make their produce available to all,
at a fair price. Ben O’Brien founded the business when he
recognised growing demand for locally sourced product and
set out with a mission to bring the concept of a farmer’s market
to the convenience sector.
The brand’s first permanent site inside St.Pancras International is
bursting at the seams with a fantastic range of carefully sourced
artisan produce to enjoy at home or at their communal tables.
Whether a coffee first thing in the morning, lunchtime sandwich or
a craft beer and charcuterie platter in early evening, the Sourced
team is dedicated to sourcing responsibly, respecting the seasons
and working with independent producers.The team is
knowledgeable and passionate about what they do - making
fantastic food available in a convenient and affordable way.
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19. La Bottega:
La Bottega is your local Italian caffè bar and deli offering simply the
finest Italian food, bringing together regional delicacies, speciality
foods and fresh Mediterranean dishes. Make yourself at home,
sample delicious home cooked food, enjoy excellent coffee and
discover an extensive range of premium Italian groceries and drinks
to take away.
The team’s passion for taste, tradition and the flavours of Italy is
boundless, and they only work with a select number of suppliers
who share this passion. There are six delicatessen sites, including
Eccleston street and Monmouth Street, which are light and airy, with
a contemporary feel complemented by rustic baskets housing
attractive displays of produce. They are the ideal places to meet your
friends and taste the gastronomic delights in authentic Italian style.
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20. Chucs Bar & Grill:
Chucs Bar and Grill, a classically styled bijous restaurant in the heart
of Mayfair serving breakfast, lunch and dinner opened its doors in
July 2014. Led by esteemed Roman Chef, Alessandro Verdenelli, the
Bar and Grill offers an Italian Transatlantic menu of classic favourites.
Think Veal Milanese, Taglioni Cacio e Pepe, a house Cobb Salad
and Pizza Bianca with truffles, all washed down with their signature
martinis. The interior of the restaurant is designed to feel like a
yacht; warm and intimate with wood panelling and navy leather
banquettes. The street-side tables beneath a grotto-blue awning
finish off the relaxed Mediterranean feel.
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21. Second Home:
Second Home, launching in East London in 2014 will be the world's
most iconic space for entrepreneurs and creative businesses.
The new venture will offer flexible and modern office space for
fast-growing technology firms and creative businesses. Combining
architectural design with first class amenities, Second Home will
provide users with a unique and impressive office environment in
which to locate their businesses for short, medium and long-term.
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23. Boat International:
Boat International Media Limited is the world’s leading media
group serving the superyacht industry.The group publishes the
world’s best superyacht magazines and luxury books, organises high
quality events, and provides digital media services and data to
owners and professionals in the superyacht industry. The products
are targeted to deliver buyers, sellers and operators of superyachts
to builders, brokers and service companies that operate within the
global superyacht market across all media types.
Boat International Media provides tailored mixed media solutions to
their customers that are innovative, high quality, high impact and
that deliver effective results. All their products are produced to the
highest possible standards; employing the world’s best specialist
journalists and photographers working across print, online and
digital video.The media group also organises the most prestigious
events in the superyacht calendar at the most exclusive locations.
Boat International Media produces over 1.4 million magazines
each year that sell in over
57 countries worldwide and
are published in 5 different
languages.They organise
10 annual events in London,
Montenegro, Ft Lauderdale,
Palm Beach, Porto Cervo
and The British Virgin Isles.
In addition, the group owns the
world’s most comprehensive
database of superyachts and
their social and business
networking tool for superyacht
captains and crew can be
found at www.dockwalk.com.
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24. Zenos Cars:
Zenos cars are passionate and knowledgeable about sports cars.
Founders Ansar Ali and Mark Edwards who previously ran Caterham
Cars, launched Zenos to create lightweight sports cars with thrilling
driveability; involving, uncomplicated and fun.
It goes without saying that the cars they design have outstanding
performance and handling thanks to innovative engineering and
an openness to learn from the past. But what else? Well, Zenos
offers experiences that go beyond the thrill of simply driving a sports
car. Zenos owners will have unique and intimate access to a brand
that foremost is passionate and inclusive about everything it does.
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25. Rated People:
Founded in 2005, Rated people is the UK’s largest online trade
recommendation service and its mission is to connect homeowners
with the very best local tradesmen. Homeowners who are in need
of a tradesman can post jobs for free on Rated People and receive
quotes from up to 3 interested tradesmen.
Only homeowners who have found
their tradesman through Rated People
can leave ratings, so they are always
based on genuine experiences from
previous customers. These ratings,
based on quality, value and reliability,
allow other homeowners to confidently
hire a tradesman they can trust.
The tradesmen can in turn use their
ratings on Rated People to build their
reputation and portfolio of local clients.
Every month Rated People
introduces more than 50,000
homeowners to quality, local
tradesmen they can trust.
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26. 26
Blaze:
The Blaze team love bikes and love cities.
They want to make this relationship work.
Blaze endeavour to inspire more people to enjoy life on a bike.
They design products to tackle the bumps in the way of safe and
happy cycling. They talk to the community and experts in order
to solve real problems with simple, intelligent products, using
innovative technology.
Because more people on bikes mean safer roads for all of us.
Blaze pledge to keep listening to this ever-growing cycling
community to flatten their obstacles, or jump on new
technological opportunities.
The flagship product is the Blaze Laserlight. This world’s first and
patented bike laserlight projects an image five to six meters on
the ground ahead of you to let people know that you’re coming.
It tackles the number one cause of accidents with bikes:
the blindspot.
27. 27
Stillking Films:
Stillking Films is a prolific producer of commercials, TV series,
feature films and music videos. The company has created
commercials for almost all Dow Jones and FTSE advertisers.
They have co-produced a number of successful feature films
including Casino Royale, Narnia, Mission Impossible 4 and The
Bourne Identity and created music videos for artists including
Beyonce, Kanye West, Blur, Madonna and One Direction.
28. Pembroke VCT - A division of Oakley Investment Managers LLP
3 Cadogan Gate | Chelsea | London | SW1X 0AS
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