Group project for Marketing class. Our group had to create a product and create a marketing strategy to sell the product to our chosen target market.

1. Two-Year Marketing Plan
Synergy, ® Inc.
Table of Contents
1. Executive Summary
2. Company Description
Synergy,®Inc. was created by Brittany N. Lucien, Ryan Russell, Peter Pham, Erva Kan and
Atifa Albarwani to provide highly active, busy life people with a successful energy patch.
Synergy is a uniquely fashionable designed patch that the color wears off as energy wears off.
Synergy has immediate results with a minimal crash effect. The first batch of Synergy patches
were introduced in the campus bookstore at University of California, Los Angeles at the
beginning of Spring 2014 and expanded two months later to RaceTrac locations in North
California. By Fall of 2014 convenient stores on the Las Vegas strip were stocking Synergy.
Synergy, ®Inc. strives on providing our customers with a product that is beneficial to all
users in the target market. This would consist with our effort of no sugar intake, all natural
ingredients and it is produced in an eco-friendly recyclable patch. Although, our product is
targeting the general busy life/active person does not mean that our product will not work on
others outside of our target market. The product will affect the non-target individual, but the
results will differ from the normal active person.
Product: Energy patches that come in many different designs. The design that is visible on the
patch wears off as the energy from the patch dissolves.
There is no sugar intake, natural ingredients and a healthier choice compared to energy drinks,
energy chewable, energy gum or pills. Synergy is eco-friendly with no side effects. The patch
has the amount of energy for about 5 hours.
Prices:
Pack of 5 $4.00
Single $1.00

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Place: Synergy will be sold in Campus Bookstores/Shops, vitamin stores, fitness clubs/stores and
RaceTrac/Quik Trip stores.
SWOT:
Strengths-Synergy is a new product, convenient, fashionable and healthier with no side effects.
Weaknesses- Synergy’s weaknesses are competing with energy markets, little knowledge on
product and not being offered at many locations.
Opportunities- There is a gap in the market, how our product compares to other companies. If the
product does well that we could expand.
Threats-Other energy companies.
Target Market: We would target men and women 16-45 years of age. Synergy would
predominantly be used by students, working class, active individuals. (Pro-Athletes, outdoorsy
people, adventure seekers and eco-friendly people) People that live a healthy lifestyle can use the
product without the worry of what is present in Synergy. We would begin our campaign in
Colorado, California, Washington and Nevada. The choices of states reflect the active, busy
lifestyle. Any individual can use the product, but the results may be different for others outside
of the target market.
Situation & Environment Analysis
a) Competitors
 Opportunities: New product that is eco-friendly (going green)
 Threats: All energy competitors, (Gatorade, red bull etc..), foreign ideas
b) Economic Factors
 Opportunities: economy improving, cheap prices and convenient
 Threat: Because economy is improving, people have more money to spend on higher
priced items.
c) Legal/Political
 Opportunities: Patent on product, follows FDA Standards.
 Threats: Similar items or market also follow FDS Standards.
d) Technological Factors
 Opportunities: The ability to use databases to our advantage such as sending out e-alerts,
social networking and the over use of websites.
 Threats:

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e) Natural Environment
 Opportunities: Eco-Friendly, recyclable, positive reaction to the human body
 Threats:
f) Cultural/Social Trends
 Opportunities: Not tested on animals, allows people to keep up an active social life.
 Threats:
Positioning Statement
Energy will be provided with minimal crash, low price guaranteed.
Energy will be provided to the health conscience individual with minimal crash, now offered in a
convenient patch.
Marketing Objective: Increase in profit/production by 17% projected over the next 2 years.
Implementation
By 2017 we want to be marketed in 18 metropolitan areas.
Year 1 (2015)
First 6 Months 5 New Markets
Last 6 Months 4 New Markets
Year 2 (2016)
First 6 Months 3 New Markets
Last 6 Months 6 New Markets