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Using Twitter to Market Your Corporate All-Stars

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Steve Rubel at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

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Using Twitter to Market Your Corporate All-Stars

  1. 1. SOCIAL MEDIA PRESENTATION Using Twitter to Market Your Corporate All-Stars Steve Rubel, Director of Insights steve.rubel@edelman.com | twitter.com/steverubel
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  5. 8. PEOPLE NEED TO HEAR THINGS MANY TIMES FOR IT TO SINK IN
  6. 9. DIGITAL ELITES TRUST EMPLOYEES OVER EXECS
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  8. 11. ROCK STARS
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  10. 13. 5
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  14. 17. ROCK BANDS
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  16. 19. DIGITAL EMBASSIES
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  19. 22. CORPORATE ALL-STARS: IMPLICATIONS FOR BRANDS http://flickr.com/photos/jacobvorpahl/2087225900/ <ul><li>Find or Cultivate Corporate All-Stars </li></ul><ul><li>Connect Customers and All-Stars </li></ul><ul><li>Give All-Stars Independence, Yet Focus Them </li></ul><ul><li>Equip and Support Active Listening </li></ul>
  20. 23. SOCIAL MEDIA PRESENTATION Using Twitter to Market Your Corporate All-Stars Steve Rubel, Director of Insights steve.rubel@edelman.com | twitter.com/steverubel

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